How Consistent Systems and Documentation Build Long-Term Success

91 - How Consistent Systems and Documentation Build Long-Term Success
Vit sits down with tattoo-industry heavyweight and tech builder Gabe Ripley to unpack what true niche depth looks like when you marry decades of domain expertise with modern SaaS, AI, and automation. From running multimillion-dollar studios and global events to building TattooNOW’s media, SEO moat, and HighLevel-based systems, Gabe shares what actually moves the needle for tattoo shops, why adoption beats features, and how to design CRM-driven experiences that turn first-time clients into lifelong fans. He also opens up…