About this podcast
A communications podcast
Episodes
- When projects go right · 29 min · Episode 6The projects that produce the best work are rarely the ones with no complexity. They are the ones where client and agency can explore complexity together. Episode 6 highlights…
- Build: when Execution Becomes the Scapegoat · 32 min · Episode 5Agencies are often asked to carry the full burden of a digital build while key client-side dependencies remain outside the scope. Content is not ready, stakeholders bypass the…
- The Brief Is Not the Work · 33 min · Episode 4Agencies can tell when a brief describes outputs rather than an outcome. The work may request a full brand and digital transformation, yet provide no budget, timing, decision…
- New Leader, Old Team: The Inherited Hand · 36 min · Episode 3Agencies working with a newly appointed communications leader need to understand the hand that leader inherited. A senior client contact may still lack authority over internal…
- When Strategy Happens in a Room: Who Was There? (Who Wasn’t?) · 31 min · Episode 2Agencies often meet a strategy only after it has been translated into deliverables. The brief requests a website, campaign or content programme, but the assumptions behind the…
- Setting the Stage: The Gap That Kills Projects · 37 min · Episode 1Agencies often receive a brief that appears to specify the work but says very little about why the work matters. The deliverable may be a website, publication, campaign or brand…
