The Irrational Mind | With Kristen Berman
by Kristen Berman | Irrational Labs
Latest episode
What a parenting expert (and toddlers) can teach PMs about product…
What a parenting expert (and toddlers) can teach PMs about product…
About this podcast
Winemakers are experts at pricing. Dog trainers understand incentives. Magicians control attention. What can product and growth leaders learn from these behavior change experts? Join Kristen Berman as she uncovers the hidden benefits of psychologies that can help your product succeed.
Episodes
The newest 20 of 29 episodes
- What a parenting expert (and toddlers) can teach PMs about product engagement | Julie King · 42 min · Season 2 Episode 10Julie King is a renowned parenting expert, author, and workshop leader who has dedicated her career to helping parents communicate more effectively with their children. She is…
- What growth teams can learn from an expert dog trainer | Mac Namara, Dog Trainer · 49 min · Season 2 Episode 9Mac Namara is an expert dog trainer who specializes in positive reinforcement techniques. She runs Puppy Prep, a company designed to help new dog owners set their puppies up for…
- What Noom can teach product teams about behavior change and retention | Christine May (Behavioral Scientist & Advisor, Ex-Noom) · 42 min · Season 2 Episode 10Christine May helped spearhead behavioral science at Noom, shaping it into an engine for user segmentation and accountability. As their former Head of Behavioral Science, she…
- What an orchestra conductor can teach managers about building world-class teams | Marin Alsop (Conductor) · 32 min · Season 2 Episode 7Marin Alsop is a world-renowned conductor and the first woman to lead major orchestras internationally. The subject of the Emmy-nominated documentary "The Conductor” and formerly…
- What a world-renowned magician can teach product and growth teams | David Gerard (Magician & Mentalist) · 45 min · Season 2 Episode 6David Gerard is one of Silicon Valley's most sought-after magicians and mentalists, performing over 90 shows annually for Fortune 500 companies and tech industry leaders. Before…
- What product teams can learn from the author of Ender’s Game | Orson Scott Card, Author · 38 min · Season 2 Episode 5Orson Scott Card is the author of Ender’s Game, one of the most influential science fiction novels ever written, and its sequel Speaker for the Dead, among other bestselling…
- What a former Booking.com product leader says about testing | Kristina Gibson (Director of Product, Booking.com) · 39 min · Season 2 Episode 4Kristina Gibson most recently was the CPO at Dott, accelerating their growth to over 100M rides annually. She led the merger with TIER to form Europe’s largest e-bike and scooter…
- What pricing teams can learn from a top winemaker | Dan Petroski (Founder, Massican) · 33 min · Season 2 Episode 3Dan Petroski is the founder and winemaker of Massican Wines. Massican was recently acquired by Gallo and is the only solely white wine producer in Napa Valley—a region famed for…
- What growth teams can learn from game designers | Joel Burgess & Dan Vader (Grindstone) · 40 min · Season 2 Episode 2Joel Burgess, co-founder of Soft Rains, andDan Vader, Creative Director at Capybara Games, are the minds behind Grindstone, one of the most acclaimed indie puzzle games in recent…
- What design teams can learn from Headspace | Cal Thompson (VP of Product Design & Research, Headspace) · 48 min · Season 2 Episode 1Cal Thompson is the VP of Product Design & Research at Headspace, where they lead a team dedicated to creating user-centered designs that drive real-world impact. Their focus is…
- How Do Yelp Reviews Shape Our Choices? · 38 min · Season 1 Episode 21Trying something new is hard at the macro level. Yelp reviews reduce that uncertainty that comes with new things. But how do they help businesses achieve organic and meaningful…
- How Does Asana Make Us More Accountable? · 38 min · Season 1 Episode 20You’ve probably heard of Asana or maybe you already use it in your workplace. In this episode, Paige Costello, Core Product Leader at Asana, joins the show to explain the…
- How Does Affirm Get Us to Buy Now Pay Later? · 49 min · Season 1 Episode 19In the last few years, buy now pay later has become the hottest development in the digital payment space. The flexibility of this type of models can bring many benefits for…
- How Does Match Make Dating Easier? · 41 min · Season 1 Episode 18What are the most common mistakes people make looking for love online - and how do apps try to solve them? In this episode, host Kristen Berman talks with Jin Chua and Matt Gray…
- How Did Lyft Change The Way We Ride? · 49 min · Season 1 Episode 17Let’s take a ride into some of the behavioral principles that made Lyft a trustworthy transportation solution for millions. In this episode, host Kristen Berman is joined by the…
- How Does SetSail Drive Sales Productivity? · 34 min · Season 1 Episode 16Bert Lui is Co-founder & CPO at SetSail, an AI-powered sales tracking, motivation, and empowerment solution. Not only have they changed the classic incentive system within sales…
- How Does Airbnb Disrupt with Design? · 45 min · Season 1 Episode 15Letting a person into your home involves a careful evaluation process, but with the right behavioral principles, it can become a task that you can easily perform from your…
- How Does Netflix Get Us To Binge Watch? · 44 min · Season 1 Episode 14It’s well known that Netflix has made history by revolutionizing the way we consume and interact with TV series and movies. This process has required considerable experimentation…
- Coming Next Week: The Science of Change Is Back · 2 min · Season 1 Episode 13Next week, behavioral scientist and co-founder of Irrational Labs Kristen Berman returns. This time, she’s sitting down with even more product pioneers and thought leaders from…
- Holiday Mini-sode: 3 Ways to Make Your New Year's Resolution Stick · 5 min · Season 1 Episode 12The Science of Change host and behavior scientist Kristen Berman is back again to save you from another classic holiday blunder: not keeping your New Year's Resolution. In this…
