Show notes
Would you trust a verdict built on a single witness? In the fifth episode of her series on the Kirkpatrick Model, Vanessa Milara Alzate tackles validity — whether an evaluation actually measures what it claims to — and why relying on one data source, usually a survey, quietly misleads more organizations than any other evaluation mistake.
Using a retail customer service program that scored 98% satisfaction while complaints and returns never moved, Vanessa breaks down the four most common validity threats and introduces triangulation: strengthening a finding by pulling from multiple data…
Website: 3ea3a25f-1173-44c4-a606-63622b7a81b3.libsyn.com
