The Landscaping Growth Script
oleh Script Marketing
#118: Your Landscaping Sales Hire Isn’t the Finish Line: Lessons…
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Welcome to The Landscaping Growth Script is the authority on building your landscaping business with better leads, higher-value clients, and a year-round sales pipeline.
Whether you’re in landscape design, landscaping, pool installation, outdoor kitchens, luxury patio furniture, landscape lighting, custom pergolas, outdoor media systems, or even copper gutter fabrication—this podcast is for you. Each week, Katy Doss, founder of Script Marketing, shares actionable, proven strategies for connecting with the wealthiest homeowner segment: affluent buyers.
With 20+ years of marketing experience and deep expertise in the psychology of high-net-worth individuals, Katy and her team at Script—a full-service marketing firm specializing in luxury outdoor brands—unpack the tips, tactics, and tools that are working right now to grow visibility, credibility, and revenue.
You won’t find fluff here. Just real, ready-to-use strategies that help you:
- Attract high-income clients who value quality over cost.
- Stand out from big-box competitors and low-price undercutters.
- Maximize off-season marketing for year-round leads.
- Craft messaging that speaks to exclusivity, craftsmanship, and lifestyle—not just product specs.
- Use storytelling, reviews, social proof, and seasonal strategies to create an unforgettable brand.
Think of this as your marketing masterclass for scaling your business in the premium home space.
Episode
20 episode terbaru dari 116
- #118: Your Landscaping Sales Hire Isn’t the Finish Line: Lessons from 17-Year Industry Sales Pro Kayla Lujan · 47 mnt · Episode 120Most landscaping business owners think the hard part is finding a good salesperson. It’s not. The hard part is everything that happens after they say yes — and it’s where most…
- #117: What the Best Landscaping Companies Have in Common (From Someone Who’s Interviewed Hundreds of Them) · 39 mnt · Episode 119What separates a good landscaping company from a genuinely exceptional one? It’s not the revenue number. After 11 years of interviewing landscaping business owners, the answer…
- #116: How to Turn an Unhappy Landscaping Client Into Your Biggest Sale with Milosi’s Taylor Milliken · 41 mnt · Episode 118A ten-year client is unhappy. The owner shows up in person expecting a hard conversation. He leaves with a new $70,000 project. In this episode of The Landscaping Growth Script…
- #115: You're Using AI Every Day. Are You Using It Well? · 36 mnt · Episode 11971% of the landscaping owners we surveyed use AI every day. 86% aren't confident they're getting the most out of it. Using AI and using it well turn out to be two very different…
- #114: Inside Rossen Landscape: How an Integrator Builds the Systems Behind a Growing Landscaping Business · 42 mnt · Episode 117Every landscaping business owner hits the same wall eventually: you can’t be the one designing every backyard and the one running payroll, scheduling, and accountability…
- #113: Losing Control at $2.5 Million: What Jeff Rossen's EOS Journey Teaches Every Growing Landscaping Business · 49 mnt · Episode 116Most landscaping business owners hit a wall somewhere around $2.5 million in revenue — and what they do next determines whether the company grows past it or stalls out. Jeff…
- #112: Turn Your Robotic Mowers Into a Marketing Machine · 20 mnt · Episode 115Robotic mowers have quietly gone from novelty to competitive advantage. But most landscaping companies are only capturing half the value. In this episode, Katy Doss breaks down…
- #111: The Last Five Percent: What a Botanical Garden Director Knows About Designing Landscapes That Matter · 28 mnt · Episode 114A $200 pressure-washing job and a $20 million conservatory have more in common than you'd think. According to this week's guest, neither one succeeds or fails based on budget…
- #110: You Can't Be What You Can't See: Claire Goldman on Leading with Empathy in Landscaping · 48 mnt · Episode 113Only 8% of the landscaping workforce is women. Claire Goldman built a career, then a company, right in the middle of that gap. She's been the only woman in the room more times…
- #109: Built On Purpose: The Systems Behind CMS Landscape's Growth · 35 mnt · Episode 112Most landscaping businesses start with a lawnmower and a dream. Very few sit down and actually design the company they end up running. CMS Landscape did — and it changed…
- #108: Why September Is the Right Time to Start Marketing Holiday Lighting · 22 mnt · Episode 111If you offer holiday lighting, and you're not marketing it until November, you're already behind. Not because you're lazy — because by November, your ideal clients have already…
- #107: Why You Really Lost That Bid (And How to Actually Find Out) · 25 mnt · Episode 110You lost the job. The client went quiet, or sent a polite two-line email, and that was that. So what do you actually know about why? Probably nothing — just a guess you've told…
- #106: Getting the Most Out of Your Email List · 20 mnt · Episode 111Your email list is sitting right there in your CRM. Barely used. Mostly forgotten. And it might be the one piece of your marketing that nobody else can take away from you. In…
- #105: 7 Things Landscaping Businesses Have to Do Every Week to Stay Relevant · 18 mnt · Episode 109“Set it and forget it” marketing is officially dead. A stale Google profile, an untouched website, and reviews from two years ago don't signal trust anymore — they signal…
- #104: The 6-Second Attention Checklist for Potential Clients · 14 mnt · Episode 108Your truck wrap. Your Instagram post. Your Google Business Profile. Most of them get judged in about six seconds — and most landscaping companies have no idea what that glance is…
- #103: The (Fixable) Mistake That’s Costing You New Landscaping Clients · 18 mnt · Episode 107Your website could be the best one in your entire market. And you could still be invisible on Google. In this episode of The Landscaping Growth Script, host Katy Doss breaks down…
- #102: 3 Sales Visits, 3 Mistakes: What a $100K Buying Decision Taught Me About Selling Landscape Projects · 22 mnt · Episode 106Three pool companies. Three sales visits. One homeowner (me) taking notes on everything they got right and wrong. In this episode, Katy breaks down what happened when she and…
- #101: Why Direct Mail Still Wins for High-End Landscaping Companies · 29 mnt · Episode 105One of our clients sent a high-end look book in March. Homeowners were still scanning the QR code in November. Eight months. One mail drop. That's not luck — that's what…
- #100: Questions to Ask a Marketing Firm Before You Hire Them · 21 mnt · Episode 104You've been burned before. Or you're worried you will be. Either way, before you hand your budget and your brand over to a marketing firm, you need to ask the right questions —…
- #99: 7 Ways to Use TikTok to Recruit Your Next Great Crew Member · 17 mnt · Episode 103Struggling to find good crew members? The answer might be somewhere you haven't looked yet. In this episode, Katy Doss makes the case for why TikTok — yes, TikTok — could be one…
