Nomu: Turning E-Commerce Inside Out w/ Daniel, Founder

In this episode, Daniel from Nomu unpacks how tokenizing product margins lets customers share in upside — a model he calls Sound Commerce. We cover why e-commerce is broken, how to realign incentives between brands and buyers, and what it takes to onboard Web2 users without even mentioning crypto.

Chapters 00:00 – Intro & Daniel joins the show
01:00 – From SwissBorg to Nomu: the Web3 awakening
04:00 – The idea: “Kickstarter that actually pays you” 06:00 – Realigning producers & consumers through tokenized margin
10:00 – Fixing Web3’s image and building something generative
13:00 – How…