The Manager's Playbook
by The Manager's Playbook
Latest episode
The Manager’s Playbook 091: Felipe Favela - BOOM Records…
The Manager’s Playbook 091: Felipe Favela - BOOM Records…
About this podcast
Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager's Playbook is your essential podcast for insights into the music industry. Whether you're an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you. Mauricio brings you in-depth interviews with top artist managers, entertainment lawyers, and other industry execs. Each episode is packed with valuable tips, real-world experiences, and expert advice to help you navigate the complexities of the music business.
Episodes
The newest 20 of 398 episodes
- The Manager’s Playbook 091: Felipe Favela - BOOM Records, Independent Record Labels, Music Marketing, Data-Driven A&R, Artist Development & Record Deals · 1 h 36 min · Episode 91How did BOOM Records generate 1.5 billion streams in 2025 as an independent record label? In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Felipe Favela…
- Inside the Playbook: Gustavo Lopez on How Universal Music Helped Break Reggaeton · 16 minIn this conversation on The Manager's Playbook, Mauricio Ruiz sits down with the veteran music executive to discuss how he helped bring reggaeton into the mainstream during his…
- Inside the Playbook: Gustavo Lopez on Why the Biggest Record Deal Can Cost You the Most · 19 minA big record label advance might look like a great deal, but what happens when the money has to be recouped? In this conversation on The Manager’s Playbook, Mauricio Ruiz sits…
- Inside the Playbook: Gustavo Lopez on Why Corporate America Still Playing Catch-Up With Latin Music · 13 minLatin music is selling out stadiums and reaching audiences around the world. So why is corporate America still struggling to recognize its full potential? In this conversation on…
- The Manager’s Playbook: Gustavo Lopez - Fuerza Regida, Latin Music's Global Rise, Street Mob Records, Reggaeton & Artist Development (EP 90) · 1 h 44 min · Episode 90Fuerza Regida is selling out stadiums, Latin music is dominating global charts, and independent labels are building some of the biggest businesses in music. So why is the…
- Inside the Playbook: Edgar Cutino on How Vine Created the Modern Creator Economy · 23 minBefore influencer marketing became a billion-dollar industry, Edgar Cutino was already building a business around viral creators. In this clip from The Manager's Playbook…
- Inside the Playbook: Edgar Cutino on The Secret Strategy Behind Fridayy’s Rise · 23 minHow did Fridayy go from sending Instagram DMs to landing on DJ Khaled's "GOD DID" alongside Jay-Z? In this clip from The Manager's Playbook, Mauricio Ruiz sits down with…
- Inside the Playbook: Edgar Cutino on Why Your Manager Should Be 'Difficult' · 19 minAre record labels holding artists back from success? In this clip from The Manager's Playbook, Mauricio Ruiz sits down with Fridayy's manager, Edgar Cutino, for an unfiltered…
- The Manager’s Playbook: Edgar Cutino - Fridayy, Music Industry Politics, DJ Khaled, Artist Development & Management (EP 89) · 1 h 47 min · Episode 89In this episode of The Manager's Playbook, Mauricio Ruiz sits down with Edgar Cutino, manager of Fridayy, for an unfiltered conversation about music industry politics, artist…
- Inside the Playbook: Alex Lunt on Why Country Artists Have a Better Path to Success · 10 minWhat makes country music one of the strongest genres for developing artists and building long-term careers? In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with…
- Inside the Playbook: Alex Lunt on The Social Media Strategy that Works for Independent Artists · 9 minHow do you know which content will actually help break a song before spending money on it? In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Alex Lunt…
- Inside the Playbook: Alex Lunt on When Is The Right Time To Sign · 25 minWhat does it really take to break a hit song in today's music industry? In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Alex Lunt, founder of Type A…
- The Manager’s Playbook: Alex Lunt - Dasha, Viral Hits, Major Label Deals, Country Music & Artist Management (EP 88) · 1 h 31 min · Episode 88In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Alex Lunt, founder of Type A Management, to break down what really happens after a song explodes. Alex…
- Inside the Playbook: JBeau Lewis on The Real Strategy Behind Booking Your First Tour · 21 minWhen should an artist start touring? And when is the biggest check actually the wrong move? UTA partner and music agent JBeau Lewis, who works with Bad Bunny and Karol G, joins…
- Inside the Playbook: JBeau Lewis on The Strategy Behind Bad Bunny's Global Success · 19 minWhat makes a top agent want to bet on an artist? UTA partner and music agent JBeau Lewis breaks down what he looks for before signing an artist, how TikTok and YouTube have…
- Inside the Playbook: JBeau Lewis on How Bad Bunny and Karol G Took Over The World In 2026 · 14 minWhat happens when the biggest moments of an artist’s career happen back-to-back? UTA partner and music agent JBeau Lewis takes us inside Bad Bunny’s Grammy-to-Super Bowl week and…
- The Manager’s Playbook: JBeau Lewis - Bad Bunny, Karol G, UTA, Super Bowl, Coachella, Touring & Music Business (EP 87) · 1 h 25 min · Episode 87What does it actually take to build a global superstar? UTA partner and music agent JBeau Lewis joins The Manager’s Playbook to break down the strategy, teamwork, and…
- Inside the Playbook: Nick Ruffalo on The Secret to Scaling Your Fanbase in 2026 · 17 minManyChat is making direct-to-fan marketing feel a lot more personal. In this clip from The Manager’s Playbook, Nick Ruffalo breaks down how artists and managers can use Instagram…
- Inside the Playbook: Nick Ruffalo on How To Scale Your Music on Spotify · 23 minSpotify data can tell you when to spend and when to wait. In this clip from The Manager’s Playbook, Nick Ruffalo breaks down how artists and managers should think about music…
- Inside the Playbook: Nick Ruffalo on How to Test Your Music Before Release · 16 minFan pages changed music marketing. In this clip from The Manager’s Playbook, Nick Ruffalo breaks down how fan pages, edit pages, and A/B testing can help artists build demand…
