The Manufacturing Marketer
autor: Gorilla 76
Najnowszy odcinek
The written content a small industrial team should be making, and why
The written content a small industrial team should be making, and why
O tym podcaście
The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business. This show is hosted by a variety of senior marketers at Gorilla 76 including Brendon Forrest, Nihal Shetty, Aren Buresh and Peyton Warren.
Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a revenue pipeline.
Odcinki
Najnowsze 20 z 210 odcinków
- The written content a small industrial team should be making, and why · 40 min · Odcinek 209When a small team says "we need more content," that can mean a product page, a case study, a trade magazine article, a nurture email or a LinkedIn post, and each does a different…
- More on landing pages w/ Tas Bober · 51 min · Odcinek 208Today, we’ve brought back on Tas Bober, landing page strategist and the founder of The Scroll Lab. Tas has launched over 400 B2B websites and now dedicates her time and…
- What makes a podcast worth listening to w/ Nihal Shetty | IMC Live · 32 min · Odcinek 207Plenty of in-house marketers have something worth saying on a podcast and never pitch it. They figure a guest needs a following first. Nihal Shetty doesn’t buy that. Nihal has…
- Account-based marketing for small industrial teams · 32 min · Odcinek 206Account-based marketing has a reputation as an enterprise software play, with big budgets and bigger tool stacks. Industrial companies already sell the way ABM assumes: a short…
- The video content you actually need and how to make it w/ Callahan O'Brien | IMC Live · 34 min · Odcinek 205Callahan O'Brien, video marketing specialist at Roundtable Learning, joins the collective to speak on where industrial marketers should start with video, when a high-production…
- Increasing revenue WITHOUT new customers · 32 min · Odcinek 204Marketing isn’t just about new leads. Hang around with enough people in industrial marketing and sales and you’ll hear it pretty often: “Our customers know us for our flagship…
- Test before you spend: Building an organic to paid social pipeline w/ Brandan Davis | IMC Live · 29 min · Odcinek 202Gorilla 76 Performance Marketer Brandan Davis breaks down how to use organic social as a testing ground for paid: which engagement signals mean a post has earned a budget, what…
- AI search tactics w/ Wes Temple · 35 min · Odcinek 9We’ve brought back Wes Temple, Director of Growth here at Gorilla 76, to talk through how our agency is thinking about AI search, and what you, dear listeners, might want to…
- Developing sales trainings that actually sell w/ Stu Accola | IMC Live · 45 min · Odcinek 201Your company spends months on a product launch. The engineering is dialed in, the messaging is ready, and then the sales team walks out of the training asking how they're…
- Career advice for industrial marketers w/ Jon Franko · 45 min · Odcinek 200This podcast has always been about equipping industrial marketers to do their best work and build their careers. So, for our 200th episode, there isn’t a more fitting topic than…
- Stay in the room: Using Google retargeting to expand your reach | IMC Live · 36 min · Odcinek 199Google's retargeting is one of the most affordable ways manufacturers stay in front of buyers who already visited the site but left without filling out a form. But on an…
- Your email list is the only audience you own · 23 min · Odcinek 198Brendon makes the argument that email might be the most valuable -- and the most overlooked -- tool in the industrial marketer's toolkit. Take a listen.
- Show up or get left out: Tailoring your digital presence for AI search w/ Erik Schlosser | IMC Live · 46 min · Odcinek 197If you're not referenced, you're invisible. That's how Gorilla 76 founder Joe Sullivan frames AI search, and it's the problem we take on in this episode. Keyword stuffing…
- Everyone’s asking the wrong question about AI and websites w/ Randall Zaitz · 31 min · Odcinek 196We’ve brought back on Randall Zaitz, Gorilla’s Digital Creative Director and a friend of the show. Randall’s been writing about AI’s place in website development, and he has some…
- The making of an industrial podcast w/ Peyton Warren · 41 min · Odcinek 195Podcasting has taken over manufacturing. At least, we think so. And today, we’ve brought back Gorilla 76’s Marketing Director Peyton Warren to talk to us about it. We’ve done…
- Stop optimizing for clicks: A better approach to B2B landing pages w/ Tas Bober | IMC Live · 1 godz. 2 min · Odcinek 194Most B2B landing pages are built to convert — but what if that's the wrong goal entirely? In this conversation, we'll sit down with Tas Bober, landing page strategist and founder…
- Your 2026 paid social tactics w/ Kevin McClary · Odcinek 193Brendon and Nihal talk to Kevin McClary, head of performance marketing at Gorilla 76, about what's happening in paid social for industrial companies in 2026: the tactics, the…
- Industrial marketers piloting AI w/ Aren Manship · 32 min · Odcinek 192We’ve brought back our wonderful, and previously regular cohost on this show, Aren Manship – formerly Aren Buresh. For longtime listeners, you’ll already know that Aren is…
- More on AI search audits w/ Maya Harrington · 27 min · Odcinek 191Today, we’ve brought Gorilla Senior Strategist Maya Harrington back onto the show after her recent appearance on IMC: Live, where she and Gorilla Strategist Chelsey Trevino…
- What GEO audits are revealing about manufacturers in AI search w/ Maya Harrington and Chelsey Trevino | IMC Live · 43 min · Odcinek 190Manufacturers are rushing to understand how they're being represented in ChatGPT, Claude, Gemini and other AI platforms. But running a GEO audit is only the beginning. In this…
