The Marketing Architects
de Marketing Architects
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Episódio mais recente
Nerd Alert: When Do Shoppers Switch Brands?
Nerd Alert: When Do Shoppers Switch Brands?
Sobre este podcast
Introducing a research-first podcast that builds revenue, not condos.
Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.
Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.
Episódios
Os 50 episódios mais recentes de 327
- Nerd Alert: When Do Shoppers Switch Brands? · 8 min · Episódio 133Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into…
- Long-Form Content and Other Missed Marketing Opportunities with Kirsten Spittel-Sloan · 32 min · Episódio 189Brands have been doing TV shows? iFIT has. Its reality competition, Trainer Games, is the ultimate long-form bet. And it's one of several the brand is making. This week, Elena…
- Nerd Alert: Overfrequency in Advertising · 10 min · Episódio 132Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into…
- Can Brands Outgrow Word of Mouth? · 25 min · Episódio 188In-N-Out has a 4.03-star rating. Chick-fil-A sits at 3.36. Adjust for company size, and Chick-fil-A jumps to 4.06. This week, Elena, Angela and Rob unpack a Journal of Marketing…
- Nerd Alert: What Brands Lose When Tracking Goes Away · 10 min · Episódio 131Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into…
- Zombie Metrics: Numbers That Won't Die · 23 min · Episódio 187Between 60% and 75% of buy-side marketers say their core measurement approach falls short. And no one's measurement fully covers every paid channel. This week, Elena, Angela and…
- Nerd Alert: When Ads Take a Year to Pay Off · 9 min · Episódio 130Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into…
- Let's Get Political (in Advertising) · 19 min · Episódio 186Political ad spend is projected to hit $11.07 billion this election cycle, according to eMarketer. That's a 21.4% jump over the last midterm. And broadcast TV alone will claim…
- Nerd Alert: Do Brands Need Search Advertising? · 8 min · Episódio 129Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into…
- Your Holiday Campaign is Already Late · 26 min · Episódio 185By October, a quarter of shoppers are already hunting for gifts. That's 15 million more people than two years ago. If you wait until Q4 to launch your holiday campaign, you're…
- Nerd Alert: Pretesting with AI-Generated Ads · 10 min · Episódio 128Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into…
- The Physical Laws of Marketing with Joe McCambley, CMO of Saatva · 41 min · Episódio 184Saatva grew to more than $150 million on one channel: non-branded search. Then hundreds of competitors flooded the mattress category and costs skyrocketed. This week, Elena…
- Nerd Alert: Making Effectiveness Work · 9 min · Episódio 127Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into…
- BONUS: 5 Ways to Build a Challenger Brand that Consumers Trust · 18 min73% of people think they should have an estate plan. But only 26% actually do. So how do you get consumers to act on something they'd rather avoid? Recorded live at Brandweek…
- What's a Brand Actually Worth? with Professor Dave Reibstein · 31 min · Episódio 183Buy a brand, and it shows up on your balance sheet. Build one, and it doesn't. Wharton professor Dave Reibstein thinks that's backwards. This week, Elena, Angela, and Rob are…
- Nerd Alert: Shrinkflation and Consumer Demand · 10 min · Episódio 126Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into…
- Trust is a Growth Strategy with Kent Grayson · 39 min · Episódio 182Marketers assume the moment consumers spot a sales pitch, their guard goes up and the message dies. New research says that's only half the story. Sometimes recognizing persuasion…
- Nerd Alert: Do Marketers Know Their Customers? · 9 min · Episódio 125Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into…
- AI Didn’t Ruin Your Ads with Steve Babcock · 39 min · Episódio 18183% of ad executives now use AI in the creative process, up from 60% two years ago. But only 45% of young consumers feel positive about AI-made ads. Advertisers guess that number…
- Nerd Alert: When to Admit Your Brand's Mistakes · 10 min · Episódio 124Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into…
- Betting on the Long with Aaron Pelander, Chief Brand Officer, GOVX · 39 min · Episódio 180The IPA analyzed nearly 1,000 campaigns and found a 60/40 split between brand and performance marketing drives the strongest long-term growth. GOVX tested that research and broke…
- Nerd Alert: Does a Family Name Make People Trust Your Brand? · 11 min · Episódio 123Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into…
- The World Cup Just Redefined Sports Advertising · 26 min · Episódio 179FIFA's 2026 World Cup pulled in more than $9 billion in tournament revenue. A single rule change around new hydration breaks is expected to net Fox at least $250 million in ad…
- Nerd Alert: Outrage Sells · 10 min · Episódio 122Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into…
- How to be a Confident Marketer with Daniel Sills and Dagmara Szulce · 37 min · Episódio 178B2B marketer confidence jumped this year. But when researchers asked finance leaders the same questions, only 12% said marketing's financial impact holds up under pressure. This…
- Nerd Alert: Betting Small on Everything · 11 min · Episódio 121Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into…
- Does AI Have Taste? with Catrina McAuliffe · 28 min · Episódio 177AI and human evaluators rated the same 20 ad concepts within 0.2 points of each other, across nearly every dimension. So can a machine really judge great creative? This week…
- Nerd Alert: The Power of Product Placements · 10 min · Episódio 120Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into…
- Marketing Effectiveness and the Proof Problem with Andrew Tindall · 43 min · Episódio 176Ignaz Semmelweis proved handwashing saved lives, but doctors ignored his messy data for decades. Thousands died waiting for perfect proof. This week, Elena and Rob sit down with…
- Nerd Alert: The Cure for Dull Advertising · 11 min · Episódio 119Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into…
- The Media Quality Obsession · 23 min · Episódio 175Ask media buyers what quality media means, and answers vary. Reach, brand safety, dwell time, exclusivity: nobody agrees, and that confusion is costing marketers real money…
- Nerd Alert: Why Nostalgic Advertising Works · 10 min · Episódio 118Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into…
- What The Industry Gets Right and Wrong About Effectiveness · 37 min · Episódio 174Cannes debuted a new award for creative consistency this year. 73 brands entered. Just two won. This week, Elena, Angela, Rob, Catherine, and Nikki unpack what actually happened…
- Nerd Alert: Why Your Advertising ROI is Wrong · 11 min · Episódio 117Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into…
- Creating Future Demand with James Hurman · 43 min · Episódio 17384% of the time, buyers choose a brand that was already on their radar before they ever started shopping. So why do so many marketing budgets only chase the people ready to buy…
- Nerd Alert: When Personalized Ads Become Creepy · 9 min · Episódio 116Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into…
- From the Archive: The Problem with "Purpose" with Nick Asbury · 42 min · Episódio 172This week, we're resharing a favorite episode from the archive. Enjoy, and we'll be back with new content next week! Our hosts are joined by Nick Asbury, creative writer and…
- BONUS: An Ecommerce Brand’s Guide to TV that Performs · 19 minAccording to WARC, TV drives more sales impact than Facebook video and YouTube. GOVX proved the research to be true, growing orders alongside TV impressions. Recorded live at…
- Nerd Alert: The Packaging Redesign Dilemma · 10 min · Episódio 115Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into…
- How to Build a Media Mix That Actually Works · 24 min · Episódio 171Concern over short-termism has more than doubled in three years, from 25% of marketers calling it the biggest industry issue in 2022 to 55% in 2025. And yet, budget allocation…
- Nerd Alert: TV vs. YouTube · 12 min · Episódio 114Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into…
- The Real Cost of Cutting Brand for Performance · 24 min · Episódio 170Rebalancing toward brand from a performance-only mix lifts revenue ROI by a median of 90%. Yet 67% of senior marketers are still shifting budget the wrong direction. The gap…
- Nerd Alert: Should B2B Brands Use Humor? · 9 min · Episódio 113Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into…
- The Performance-to-Brand Playbook with Peter Sengenberger · 29 min · Episódio 169A premium supplement brand saw retail sales jump 40% in six months after one strategic shift: switching from direct response TV to brand advertising. That single result changed…
- Nerd Alert: Why Ads Reach Older Consumers Less · 13 min · Episódio 112Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into…
- The Death of the Funnel · 26 min · Episódio 168Concern about short-termism among marketers jumped from 25% in 2022 to 55% in 2025. Budget allocation barely moved. The funnel may not be dead, but it might be damaging your…
- Nerd Alert: When Consumers Punish Acquired Brands · 9 min · Episódio 111Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into…
- Synthetic Research and the Future of Marketing with Peter Weinberg · 42 min · Episódio 16795% of senior marketing leaders are already using or planning to use synthetic data within 12 months. So why are so many marketers still on the fence? In this episode, Elena…
- Nerd Alert: Your Strongest Distinctive Brand Asset · 9 min · Episódio 110Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into…
- Two-Thirds of American Marketers Would Fail a Basic Marketing Test with Mark Ritson · 40 min · Episódio 166More than 40% of American marketers can't define positioning. And 84% of those same marketers rate themselves as above average. Both can't be right. This week, Elena, Angela…
