The Modern Marketer
by Eddie Garrison
Latest episode
How to Create AI-Citable Content: 7 Strategies to Get Your Brand…
How to Create AI-Citable Content: 7 Strategies to Get Your Brand…
About this podcast
Welcome to The Modern Marketer Podcast, your go-to destination for the latest news, updates, and proven tactics to elevate your brand’s marketing game.
Join host Eddie Garrison as he dives into actionable tips, cutting-edge strategies, and innovative approaches designed to help your business grow.
From mastering your marketing strategy, to optimizing it across all verticals, The Modern Marketer delivers the insights you need to stay ahead in today’s fast-paced world.
Tune in and let The Modern Marketer Podcast guide your brand to marketing success!
Episodes
The newest 20 of 54 episodes
- How to Create AI-Citable Content: 7 Strategies to Get Your Brand Noticed · 18 minAI is changing how customers discover businesses, research products, and choose service providers. Instead of clicking through search results, more people are turning to tools…
- You’re Doing SEO Wrong: Why Ranking Isn’t the Real Goal Anymore · 15 minFor years, SEO has been about one thing: getting your website to rank higher on Google. But search is changing, and the brands winning visibility are thinking far beyond…
- The AI Adoption Framework Every Executive Should Follow · 19 minEveryone is talking about AI, but most organizations are approaching AI adoption backward. They’re buying tools, giving employees access, and hoping transformation follows. It…
- The Biggest AI Mistakes Businesses Are Making Right Now · 8 minPodcast DescriptionEveryone is talking about AI, but most businesses are making the same costly mistakes. In this episode, Eddie Garrison breaks down the biggest AI adoption…
- How to Write Value Propositions That Turn Visitors Into Customers · 8 minMost businesses struggle to explain why customers should choose them. Instead of communicating real value, they rely on generic phrases that fail to inspire action. In this…
- Creating Messaging That Matches Customer Awareness Levels · 10 minWhy do some marketing campaigns generate results while others fall flat, even when the product, service, or offer is strong? The answer often comes down to one critical factor…
- How to Find Your Real Competitive Advantage · 8 minMost businesses think their competitive advantage is price. They're wrong. In this episode of The Modern Marketer Podcast, we break down one of the most common misconceptions in…
- How to Prioritize Marketing Channels With a Limited Budget · 8 minIn this episode of The Modern Marketer Podcast, Eddie Garrison breaks down how businesses can prioritize the right marketing channels when budgets, time, and resources are…
- The 4 Layers of a Complete Marketing System · 8 minMost businesses aren’t struggling because they aren’t doing enough marketing. They’re struggling because their marketing is incomplete. In this episode of The Modern Marketer…
- How to Build a Marketing Strategy That Actually Connects to Revenue · 6 minMost marketing strategies don’t fail because of poor execution. They fail because they were never tied to revenue in the first place. In this episode of The Modern Marketer…
- What to Fix First When Your Marketing Stops Working · 8 minIf your traffic looks normal but revenue is dropping, this episode will help you stop reacting and start diagnosing so your marketing can scale efficiently again. Host Eddie…
- How to Turn Your Google Business Profile Into a Lead Machine · 8 minIn this episode of The Modern Marketer Podcast, host Eddie Garrison breaks down one of the fastest and most overlooked ways businesses can generate real marketing results without…
- Customer Engagement Strategy: How to Build Relationships That Drive Growth · 9 minWith acquisition costs rising and trust in traditional advertising declining, brands can’t afford to rely on constant new traffic. The advantage today comes from retention…
- Why 37% of Consumers Now Start With AI Instead of Google · 9 minSearch is no longer just a tool. It is becoming the decision layer between people and brands. In this episode of The Modern Marketer Podcast, host Eddie Garrison breaks down new…
- Little Treat Culture: How Everyday Moments Build Real Loyalty · 10 minIn an era of AI, automation, and hyper-optimized customer journeys, brand loyalty is no longer built through big campaigns or flashy experiences. It’s built in the quiet moments…
- Smarter Audiences Are Being Shaped by Synthetic Data · 9 minAudiences aren’t just getting smarter — they’re being simulated. In this episode of The Modern Marketer Podcast, Eddie explores how synthetic data is fundamentally changing the…
- 5 Signals Already Reshaping How Brands Will Win in 2026 · 10 minWhile many teams are still focused on visibility, content volume, and short-term optimization, the real growth battle is moving upstream. AI agents are influencing purchase…
- What McDonald’s AI Ad Disaster Teaches Every Marketer · 9 minIn this episode of The Modern Marketer, host Eddie Garrison breaks down the McDonald’s AI Christmas ad controversy and why it matters to every marketer experimenting with AI…
- The AI Visibility Layer: Why SEO + PPC Will Never Be the Same · 12 minAI has officially changed the rules of digital visibility and most marketers are still playing last decade’s game. In this deep-dive episode, Eddie Garrison breaks down the new…
- Unlocking 50% Brand Lift with Media Synergy · 7 minWant a 50% lift in brand performance? This episode breaks down new research analyzing 1,000+ campaigns, and reveals why pairing traditional media with digital channels…
