About this podcast
A podcast for consultants, coaches and other business owners who want to position themselves as the obvious choice for their clients. Advice and insights from experts on how to achieve visibility, authority and positioning in your market.
Episodes
The newest 20 of 66 episodes
- Make ChatGPT Your CMO · 10 min · Episode 66Simply Irresistible: Master Your Message, Build Authority, and Attract Premium Clients in 30 Days Using ChatGPT as your Strategic CMO starts on Monday. Lock in your place…
- Why marketing feels harder than it should—and how to fix it · 7 min · Episode 65You started your business because you’re good at what you do, and then you had to learn a load of marketing skills. It’s either that or pay a consultant to explore every idea…
- Did a robot just save my marriage? · 5 min · Episode 64If you have a burning desire to ask people “why”, you can build models in ChatGPT that will answer for you — saving your loved ones some of the intensity of your enquiring…
- 5 ways to build your authority with ChatGPT · 6 min · Episode 63“When you’re an authority, clients come to you.” This is true, but you’re busy. How can you build authority fast?Don’t miss another edition. Get your copy of the Taleist…
- Is marketing too expensive? Here's what to do... · 5 min · Episode 62Small businesses find themselves in a Catch-22: it’s back-breakingly hard to grow without help, and help is expensive. But it doesn’t have to be expensive.Don’t miss another…
- Making five figures with ChatGPT · 6 min · Episode 61Most people wouldn’t think of doing this to make money with ChatGPT, but it’s a genius approach if you’re working alone, especially in a small business.Don’t miss another…
- The great SEO rip-off · 4 min · Episode 60It suits Google and SEO “experts” for Google to appear mysterious, but Google is not a great mystery and nor is SEO.No BS SEO: What Works, What Doesn't, and What's a Total Myth…
- No BS SEO: What Works, What Doesn't, and What's a Total Myth · 5 min · Episode 59Winning at SEO means free leads from Google, but there’s a hell of a lot of bullshit talked about SEO. How do you know what’s what?It suits Google and SEO “experts” for Google to…
- The silly word that means everything to you · 6 min · Episode 58Get your positioning right and finding and converting clients becomes much easier, but what exactly is “positioning” and why is it so important?YES, YOU: How to Convince and…
- The dumbest way to compete · 8 min · Episode 57This lawyer shows you the dumbest possible way to position yourself in your marketing if you’re an expert, consultant or business owner.See the post and read the breakdown…
- The real secret to positioning yourself as the expert (it’s NOT what you think!) · 4 min · Episode 56Do you find yourself competing on price because your ideal clients don’t understand your value? The problem is in your positioning, and the solution is here:My episode of…
- How much is this worth? · 3 min · Episode 55Here’s a simple way to calculate the value of a course on email newsletters, as well as to think about the difference between an expense and an investment.Newsletter Magic: The…
- Best time of day to send email newsletters · 3 min · Episode 54This is a quick (and perhaps surprising) answer to the frequently asked question of when you should send your email newsletter.Newsletter Magic: The 3-Step Formula for Turning…
- The funny way to nail your offers · 3 min · Episode 53When it comes to nailing offers by using an email newsletter, you can learn a lot from stand-up comedians.Newsletter Magic: The 3-Step Formula for Turning Emails into Presence…
- Beware your false idols · 5 min · Episode 52Copying your competitors can be tempting but how do you know what to copy and how can you present something to the world that no one can copy?Newsletter Magic: The 3-Step Formula…
- Stealing from Frank Sinata · 5 min · Episode 51What makes a course about email newsletters so good that anyone would take it twice?Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit…
- What your business needs more than leads · 3 min · Episode 50First, what exactly is a lead? Second, how can you go one step better?Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit…
- Does this work in business? · 9 min · Episode 49There has never been a more valuable time to incorporate personality into your B2B email newsletters (and other marketing). In this video, I explain why your email marketing…
- Me and the Playboy bunnies · 7 min · Episode 48A video surfaced today of me and a group of Playboy bunnies, and it has something to do with writing a personality-driven email newsletter.See the Playboy bunny clip I talk…
- Is the email newsletter dead? · 5 min · Episode 47Everything is “dead” if you read magazine headlines, so are email newsletters dead, too?Taleist newsletter on YouTube…
