The Optical Entrepreneur
by Conor Heaney
Latest episode
How To Keep Your Practice Secure In A World Of Cyber Risk
How To Keep Your Practice Secure In A World Of Cyber Risk
About this podcast
World class interviews with best-selling authors and experts on the subject of entrepreneurship, leadership, business success and personal development. Brought to you by Optical Success Academy and Seiko. Hosted by optometrist and founder of Optical Success Academy, Conor Heaney.
Episodes
The newest 20 of 61 episodes
- How To Keep Your Practice Secure In A World Of Cyber Risk · 41 min · Episode 62Cyber security expert Jason Lydford joins Conor to explain why independent businesses are increasingly being targeted by cyber criminals, the most common mistakes practice owners…
- How Exceptional Independent Practice Owners Think · 1 h 9 min · Episode 61In this episode, Conor sits down with Dr. Erika Morrow, owner of Forsight Unique Eyewear and Eyecare in Savannah GA, to explore what makes the very best practice owners keep…
- Stop Selling Frames. Start Creating Meaningful Eyewear Experiences. · 1 h 10 min · Episode 60In this episode, Conor speaks with Lorena Serrano, founder and creative director of Nina Mûr Eyewear, about craftsmanship, creativity, storytelling, and why independent practices…
- Service Excellence · 1 h 5 min · Episode 59In this episode, Conor shares one of the most important foundations of building a successful independent optical practice: service excellence. Inspired by lessons from companies…
- Lessons from Lisbon · 52 min · Episode 58This episode is a live talk from Lisbon, recorded at a resilience workshop for independent practice owners like you. It looks at how to build a practice that feels steadier and…
- Turn Your Practice Into A Place Where People Love Spending Money - Conor Talks With Dean Waugh from Retail Experience Design · 53 min · Episode 57• How to stop thinking like an optometrist and start thinking like a retailer • Why effective dispensing spaces have the most impact on your revenue • How to design the best…
- The 1 Shift That Took Me From Overworked to 9 Weeks Off a Year · 21 min · Episode 56Are you letting your business dictate your life? In this podcast, you’ll find out why independent optical practice owners should create a life plan before a business plan…
- Want More Freedom From Your Practice? These 3 Strategies Worked For Me. · 13 min · Episode 56In this short walking episode, recorded in the streets of New Orleans, Conor shares the 3 strategies that gave him more freedom from the day-to-day while building a stronger…
- The DNA Of A Champion - How Have Your Best Year Ever In 2025 with Sir Clive Woodward · 1 h 10 min · Episode 54Sir Clive Woodward is known for his remarkable contributions to rugby and sports management. As Head Coach, he led England to World Cup Victory in Australia, securing every major…
- 7 Smart Reasons To Take Your Team To Silmo · 45 min · Episode 53In this episode, Conor shares insights from the Jones And Co. trip to SILMO. If you’re looking to reignite your team’s energy and elevate your practice, Conor reveals seven…
- 6 Olympic-Sized Practice Building Lessons I learned from Sir Clive Woodward · 21 min · Episode 52Discover how to transform your business by learning from the best in sports! In this lively episode, recorded live from the Paris Olympics, Conor shares key strategies from Sir…
- The fear of selling – There is no faster way to boost your profits · 1 h 17 min · Episode 51It's like Conor always says, "Selling is serving"! Discover how to turn sales into a meaningful act of service! In this exciting episode, Conor shows how putting service first…
- The 4 Profit Killing Mental Hurdles That Hold Your Practice Back · 53 min · Episode 50What if the biggest thing holding you back is all in your head? In today’s episode of the Optical Entrepreneur Podcast, Conor is talking about the mental blocks that often stop…
- Marketing Masterclass with Marketing Guru Mark Palmer · 35 min · Episode 49In this episode Conor chats with marketing guru Mark Palmer, the mastermind behind brands like Pret-a-Manger, Green & Black's, and Union Hand-Roasted Coffee. Mark shares…
- Growth Breakthroughs: How to Accelerate Your Personal and Professional Success · 35 min · Episode 48True business success and personal fulfilment only come from consistently stepping out of daily routines, investing in personal development, and being part of a community that…
- How To Quickly Increase Eyewear Sales And Grow Your Optometry Practice Even During Tough Economic Times · 1 h 26 min · Episode 47In this episode, Conor and his special guests provide a proven blueprint to rapidly boost eyewear sales and expand your optometry practice, even in challenging economic times…
- How to transform your optical practice through marketing mastery · 17 min · Episode 46In this episode, Conor breaks down how to connect with your ideal clients and implement a systematic approach for consistent outreach. Plus, don’t miss an exclusive look at our…
- How to sell premium eyewear even when you have a high number of insurance plan patients or are in a low-income area · 45 min · Episode 45Do you want to sell higher quality more premium eyewear in your practice but you’re afraid to because of your location or because you have a lot of NHS or vision plan patients?…
- How To Increase Conversion Rates Through Expertly Handling The 8 Common Objections And Client Fears · 31 min · Episode 44Sharing this podcast with your team could literally stop hundreds if not thousands of pounds walking out the door of your practice every single day. This session is so valuable…
- How To Be The Trusted Eyewear Experts And Go-To Practice In Your Town For Clients Who Want To Buy Premium Eyewear · 29 min · Episode 43In this episode of the podcast, we’re sharing a session from a recent 2-day staff training workshop in Manchester with you. This session is about trust-based selling, and how…
