The Optimal Path
by Maze
Latest episode
Mastering product decisions through risk and reversibility with…
Mastering product decisions through risk and reversibility with…
About this podcast
The Optimal Path is a podcast about user research and product decision-making, brought to you by Maze. Explore how today's leading organizations leverage user research to inform better product decisions. Each episode uncovers the ideas and approaches used to unlock continuous insights—and the optimal path for product success.
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Episodes
The newest 20 of 36 episodes
- Mastering product decisions through risk and reversibility with Dalia El-Shimy | Wise · 47 min · Episode 35Dalia El-Shimy, Director of UX Research at Wise, presents a framework for navigating product decision-making with confidence—from daily product decisions to the most complex and…
- Accelerate learning and build the right products with Michael Margolis | Google Ventures · 43 min · Episode 34Michael Margolis, UX Research Partner at Google Ventures, breaks down the Bullseye Customer Sprint methodology and how it helps startups quickly identify what to build and who to…
- Connecting research impact to business outcomes with Devin Harold | Ex-Capital One · 48 min · Episode 33Devin Harold, former Head of Design Research for Financial Services at Capital One, joins host Ash Oliver to discuss the challenges of connecting user research to business…
- Becoming a customer-centric, experience-led organization with Jehad Affoneh | Toast · 43 min · Episode 32In this episode of The Optimal Path, Jehad Affoneh joins host Ash Oliver to discuss what it means to be customer-centric at Toast, the difference between being design-led and…
- The role of qualitative research in product innovation with Hannah Anokye | Intuit · 31 min · Episode 31In this episode of The Optimal Path, Hannah Anokye joins host Ash Oliver to discuss her work on the Intuit Futures Team and the role of qualitative research in exploring emerging…
- Maximizing the potential of secondary research with Nick Stiles | IBM · 29 min · Episode 30Nick Stiles, User Researcher at IBM, discusses the power of secondary research, also known as desk research, in making informed decisions, and why it is the “unsung hero” of…
- A framework for product decision-making with Ravi Mehta | Outpace · 43 min · Episode 29In this episode of The Optimal Path, Ravi Mehta talks to Maze about connecting user research to product strategy and integrating effective product decision-making frameworks.
- Scaling research through democratization with Reggie Murphy | Zendesk · 40 min · Episode 28In this episode of The Optimal Path, Reggie Murphy joins host Ash Oliver to discuss how Zendesk scaled UX research, elevating the practice from a supporting function to a…
- The evolution of user research with Dave Hora | Dave’s Research Co. · 38 min · Episode 27In this episode of The Optimal Path, Ash Oliver discusses the future of user research with expert Dave Hora. From his beginnings in research back in 2011 to his key roles at…
- The power of workshops in product development with Paige Bennett | Affirm · 36 min · Episode 26In this episode of The Optimal Path, host Ash Oliver and Senior User Research Manager Paige Bennett explore the vital role of workshops in product development. Paige shares her…
- How customer insights power digital transformation with Sander Viegers | Rabobank · 34 min · Episode 25In this episode of The Optimal Path, host Ash Oliver welcomes Sander Viegers, VP of Design at Rabobank, to discuss the pivotal role of research and design in the digital…
- Building research practices for community products with Amy Lima | Diversify Design · 38 min · Episode 24In this episode of The Optimal Path, host Ash Oliver is joined by Amy Lima, formerly product designer at AMP @ Amazon Music and currently founder of Diversify Design. Together…
- Integrating research into marketing teams with Marcus Brandford | Figma · 43 min · Episode 23In this episode of The Optimal Path, host Ash Oliver welcomes Marcus Brandford to discuss the transformative power of research in marketing and product development.
- Fostering a culture of organizational learning with Roy Opata Olende | Zapier · 45 min · Episode 22In this episode of The Optimal Path, host Ash Oliver sits down with Roy Opata Olende to delve into the complexities of UX research across organizational altitudes.
- Welcome To The Optimal Path · 2 minThe Optimal Path is a podcast about user research and product decision-making, brought to you by Maze.
- Envisioning the future of the research industry with Jonathan Widawski | Maze · 27 min · Episode 21In this episode, Jonathan Widawski, Co-founder & CEO at Maze, discusses the findings of our latest Continuous Research Trends Report. Topics include the state of the research…
- Starting and growing a design research practice with Gabriel Valdivia | Patreon · 38 min · Episode 20Gabriel Valdivia, Principal Product Designer at Patreon, talks to Maze about starting and growing a research practice within design teams, learning through prototyping, and why…
- How to collaborate effectively as an async product team with Aiswarya Kolisetty | Alan · 39 min · Episode 19Aiswarya Kolisetty, Senior Product Designer at Alan, talks to Maze about how to achieve effective collaboration between design, research, and product teams in a remote, async…
- Building teams and cultures for products to thrive with Jasmine Friedl | Dropbox · 25 min · Episode 18Jasmine Friedl, Senior Design Director at Dropbox, talks to Maze about how to build high-performing teams and cultures where people can succeed and achieve the best results for…
- Unlocking the power of facilitation with Julian Della Mattia | Kiwi.com · 25 min · Episode 17Julian Della Mattia, UX Research Lead at Kiwi.com and Founder of The180 Agency, talks to Maze about how facilitation is a game-changing skill that enables product teams to solve…
