The Persuasion Game
by Forge
Latest episode
The power of rituals in brand growth, with Renato Camera, Haleon…
The power of rituals in brand growth, with Renato Camera, Haleon…
About this podcast
The Persuasion Game is a podcast about the marketing strategies, consumer insights and big ideas driving today's most interesting brands. Each episode, hosts Laura Halliday and Adam Rowles go behind the scenes with marketers and business leaders to unpack the brand, growth and category strategies shaping how companies connect with consumers and win in the modern age.
Episodes
The newest 20 of 45 episodes
- The power of rituals in brand growth, with Renato Camera, Haleon, and Rafael Ribeiro, Danone · 38 min · Season 1 Episode 44“People don’t romanticise what a headache or body pain is. Understanding what moments are truly embedded in consumers’ routines, and showing up with authenticity, is such a…
- From luxury fashion to banking, with Leanne Fremar, Global Chief Brand Officer, JPMorganChase · 33 min · Season 1 Episode 43“It’s a challenge in any industry to break the category norms. But we did it. We did it with Hailey and with Claudia, and then we did it in many other iterations.” In this…
- Growth through effective brand building, with Andrew Geoghegan, Experienced Global CMO and Author · 32 min · Season 1 Episode 42“In organisations where everybody sees themselves as a brand-builder and has a role to play, my experience is, it leads to dramatically different outcomes.” In this episode of…
- Leadership in transformative times, with Eleanor Lloyd Malcolm, Chief Growth Officer, Forge · 22 min · Season 4 Episode 41“Brilliant leadership is acknowledging that you don't have all the answers, and the answers can come from anywhere and anyone.” In this episode of The Persuasion Game, Adam is…
- Growing brands in transformative times · 30 min · Season 1 Episode 40“There is a new normal of pace and agility. Businesses are having to shift how they set themselves up to win in this very fast-moving world.” In this episode of The Persuasion…
- Rethinking how you measure demand, with Karl Miley, Co-Founder, Forge · 45 min · Season 1 Episode 39"Most organisations don't need more data. What they need is a wider, more dynamic view of where demand is forming. And they need to be looking in the right places to find it."…
- Why brand transparency isn’t enough anymore, with David Cousino, Insight Expert · 26 min · Season 1 Episode 38“Transparency builds credibility. Hyper-transparency builds trust.” As Gen Z continue their inevitable march towards being the dominant economic power, the way brands market…
- How creators unlocked growth for Vaseline, with Nathalia Amadeu, Unilever · 42 min · Season 1 Episode 37“Relevance builds brands. Control just increases the risk of irrelevance.” In this episode of The Persuasion Game, we’re joined by Nathalia Amadeu, Global Brand Director at…
- What children can teach us about creativity and marketing, with Sarah Horowitz, Crayola · 27 min“The biggest thing that children show me is that there are no limits to what we can do.” In this episode of The Persuasion Game podcast, we’re taking inspiration from the…
- The view from the C-Suite: inside PepsiCo’s insights revolution, with Stephan Gans · 31 min · Season 1 Episode 35“You need an insights function that is really focused on being a catalyst for growth in an end-to-end way.” For many years, the insights industry has desired a ‘seat at the top…
- Our take on marketing, strategy and insights in 2026 · 27 min · Season 1 Episode 34The tables have been turned in this episode of The Persuasion Game podcast, as Adam and Laura get a taste of their own medicine in the hot seat. Izzie Macdonald, Global Cultural…
- Why ambition will help us be better marketers in 2026, with Sophie Devonshire, CEO, The Marketing Society · 29 min · Season 1 Episode 33Ambition is the watchword for The Marketing Society in 2026: “Ambition for our businesses, our careers and our country.” In this episode of The Persuasion Game podcast, we…
- 2025’s Christmas Ads: Which ones will drive sales? · 30 min · Season 1 Episode 32“It might not necessarily be the most emotional response ad, but I think it will be one of the most effective.” In this festive episode of The Persuasion Game, Media…
- Unlock brand growth with marketing's secret weapon, with Richard Shotton · 29 min · Season 1 Episode 31“Behavioural science is the most relevant field out there for a marketer. If you are in marketing, you are in the business of behaviour change.” Our guest on this episode of The…
- Rebranding an icon, with Chris Willingham, CMO, Brompton Bicycle · 29 min · Season 1 Episode 30“It’s about understanding what people actually want to engage with. 99% of people aren't interested in your brand for most of their waking lives.” Our guest on this episode of…
- How a film transformed Johnnie Walker’s prospects, with Stephen White, Diageo · 29 min · Season 1 Episode 29Our guest on this episode of The Persuasion Game podcast is Stephen White, Senior Vice President, North America at Diageo. He is an expert in transforming teams, brands…
- Why 80% of innovations fail, with Shafik Saba, Global Lead, Front End Innovation, Haleon · 27 min · Season 1 Episode 28Our guest on this episode of The Persuasion Game podcast is Shafik Saba, Global Lead of Front End Innovation at Haleon. He says, when it comes to innovation, you need to obsess…
- Creator marketing is booming - what’s in it for you? With Fiona Hughes, Creator Marketing Expert · 24 min · Season 1 Episode 27“The creator economy is worth about 250 billion right now. That's set to almost double in the next two years.” Our guest this week on The Persuasion Game podcast is an expert in…
- How to win in shopper marketing, with Sarah Dossett, Mars · 30 min · Season 1 Episode 26“The frequency of shop has increased, but basket spend has decreased. So how do we make our brands stand out more?” It’s a conundrum being faced by just about every FMCG brand…
- What next for AI and insights? With Nick Graham and Jonathan Williams · 29 min · Season 1 Episode 25AI is changing the world of insights, but just how much change are we likely to see, and what will the insights teams of tomorrow look like? In this episode of The Persuasion…
