The Podcast Empire
by Tracey Lee Cook
Latest episode
How to use your signature story in your video podcast and playlists
How to use your signature story in your video podcast and playlists
About this podcast
Helping women in business turn their YouTube video podcast into a powerful marketing machine that attracts high-intent clients—the kind who are ready to say YES to working with you!
Each episode is packed with expert podcast launching, marketing, branding, and monetization strategies to help you build authority, generate leads, and increase sales—all while growing your influence and impact & generating revenue.
Your host Tracey Cook (TC) operates a podcast consulting and production agency & has helped hundreds of coaches, course creators and business owners leverage podcasts to market their business and sell their courses, masterminds, and high-ticket programs to high-intent clients that are ready to work with them.
If you're ready to stand out, be seen, and turn your podcast into profit, hit play and let’s make it happen! 🎧 See you in the Pod x
Episodes
The newest 20 of 23 episodes
- How to use your signature story in your video podcast and playlists · 16 min · Season 1 Episode 22Are you really using your story to attract high-intent clients with your video podcast—or is it just sitting on your About page? I dive into how to use your signature story…
- The End of Year YouTube Reset That Sets You Up to Win in January · 19 min · Season 1 Episode 23Are you wondering what to fix on your YouTube channel before January so you actually start the year with momentum, not chaos? If you are a woman in business using YouTube video…
- Design an Irresistible Offer Your Audience Can’t Refuse · 16 min · Season 1 Episode 21How do I create an irresistible offer my audience actually wants to buy? If you’ve ever felt like you’re constantly promoting but not getting enough yeses, this episode is for…
- How to Write a Podcast Bio That Makes Listeners Press Play · 10 min · Season 1 Episode 20Why should someone press play on your podcast… and does your bio actually tell them? If your show is getting lost in a sea of podcasts, your bio might be the problem—not your…
- What Sets You Apart? Define Your Podcast Unique Selling Point · 11 min · Season 1 Episode 19“How do I make my podcast stand out and actually attract clients, not just listeners?” If you’ve been publishing episodes but still feel like your show blends into the crowd…
- Brand Like a Pro: Why Your Podcast Needs a Signature Photoshoot · 11 min · Season 1 Episode 18What if your photos did the selling—before you even hit record? I unpack why a strategic branding photoshoot is essential for women in business using podcasts as a marketing…
- Set the Stage: Create Your Ideal Podcast Workspace · 14 min · Season 1 Episode 17What if your podcast felt easier—before you even hit record? In this episode, we walk through how to set up a simple, professional workspace that looks great on video, sounds…
- Build a Podcast Brand That Attracts, Converts & Stands Out on YouTube · 10 min · Season 1 Episode 16What if your podcast brand did the heavy lifting—attracting the right people, boosting trust, and turning views into leads week after week? In this episode, I break down how to…
- Numbers That Matter: Understanding Podcast Stats to grow your audience and Make More Sales · 10 min · Season 1 Episode 15What if your analytics became your growth engine instead of a mystery? I break down the numbers that actually matter on YouTube, Apple Podcasts, and Spotify—and how to turn them…
- How to Create Evergreen Video and Audio Podcast Content That Attracts Clients · 12 min · Season 1 Episode 14What if one episode kept driving views and leads for a year? I show you how to plan evergreen episodes, layer in trending topics, and use search intent so your content…
- What is a RSS feed and how does it work? · 10 min · Season 1 Episode 13Ever wondered how your podcast magically appears on Apple, Spotify, and YouTube after just one upload? If the words RSS feed make your eyes glaze over, this episode breaks it…
- Step-by-Step Framework for Writing YouTube Show Notes & Descriptions That Convert · 14 min · Season 1 Episode 12Struggling to write YouTube podcast descriptions that actually work? If your YouTube show notes feel like an afterthought, it’s time to change the game! In this episode of The…
- Crafting the Perfect Podcast Intro & Outro: Hook Listeners & Keep Them Coming Back · 8 min · Season 1 Episode 11Is your podcast intro making people binge—or bounce? Your intro is the first impression. Your outro is the last chance to get them to take action. And together, they can either…
- The Power of Podcast Music: How to Choose the Right Track & Stay Legal · 6 min · Season 1 Episode 10Is your podcast intro making people binge—or bounce? Your intro is the first impression. Your outro is the last chance to get them to take action. And together, they can either…
- Podcast Cover Art That Converts: How to get them to press play · 8 min · Season 1 Episode 9Does your podcast cover art make people stop scrolling—or keep scrolling? Your podcast cover art is the first impression you make with your audience. It’s what potential…
- Podcast Recording Software Made Simple: What You Really Need to Get Started · 9 min · Season 1 Episode 8Confused about which podcast software to use for your YouTube or audio show? You’re not the only one. So many women in business delay launching their podcast because the tech…
- The Only Podcast Equipment You Actually Need to Start Today · 9 min · Season 1 Episode 7Confused about which podcast software or Mic to use for your YouTube or audio show? You’re not the only one. So many women in business delay launching their podcast because the…
- Build a Lead-Generating Podcast with the Right Format Strategy · 10 min · Season 1 Episode 6Not sure what podcast format is right for your business? You’re not alone—and it’s one of the most common questions women in business ask when launching a podcast! The format you…
- Nail Your Niche & Craft a Podcast Concept That Attracts Clients · 10 min · Season 1 Episode 5Do you know what makes your podcast stand out—and who exactly it’s for? If you're unsure about what to name your podcast or how to position it in the crowded world of YouTube and…
- How Setting Goals and Taking Action Transforms Your Podcast Strategy · 8 min · Season 1 Episode 4Your podcast goals mean nothing without aligned action. In this quick-hit episode, I’m sharing how to set powerful goals and take bold steps to grow your video podcast, attract…
