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The Portfolio Career Lab

The Portfolio Career Lab

Trusting Your Taste Over the Algorithm

· 28 min · Season 4 Episode 2

Show notes

What if building a successful business online has less to do with cracking the algorithm and more to do with trusting your own taste? In this episode, I sit down with Heather Barnett, a commercially savvy and hilarious, B2B copywriter based in the UK. We discuss Heather’s unorthodox strategy for creating content for Linkedin and Tiktok and how that creates pathways to speaking and freelance copywriting gigs.

Connect with Heather:
LinkedIn: https://www.linkedin.com/in/heatherebarnett/
TikTok: https://www.tiktok.com/@heatherbarnettb2b
The Cauliflower Brain Video…

Website: theportfoliocareerlab.podbean.com

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