The PPC Cave
by Gene Villanoz and Ryan Fenton
Latest episode
Conversion Lag — Why Your Google Ads Numbers Change | EP 136
Conversion Lag — Why Your Google Ads Numbers Change | EP 136
About this podcast
Gene and Ryan co-host The PPC Cave discussing everything Google Ads for lead generation and e-commerce.
We are Fiverr Pros with over $10 million budget managed between them, 10+ years of experience and having in-house/agency and freelancing experience, The PPC Cave is dedicated to sharing our extensive knowledge with you.
The best Google Ads strategies, the latest techniques in the industry, bespoke solutions for our viewers and real results from our own clients.
Tune in and subscribe to The PPC Cave today! 🔔👍❤️
Episodes
The newest 20 of 145 episodes
- Conversion Lag — Why Your Google Ads Numbers Change | EP 136 · 12 min · Season 1 Episode 136In Episode 136 Gene breaks down what conversion lag in your Google Ads campaigns looks like and how to approach it.Timestamps 02:53 What Is Conversion Lag? 03:31 Why Your Monthly…
- Google Ads Lead-Gen Tips Mashup Episode | Ep 135 · 13 min · Season 1 Episode 135In Episode 135 we recap Gene & Ryan's best advice on how to approach your Google Ads Lead-Gen.Timestamps00:12 Targeting the Wrong Keywords01:53 Your Budget is Too Small04:56…
- How AI Makes Analyzing Google Ads Easier | EP 134 · 11 min · Season 1 Episode 134In Episode 134 we go over the best AI workflows to utilize for analyzing Google Ads (thanks to Opteo).Timestamps01:55 How I use Opteo's AI Chat to streamline weekly Google Ads…
- Manual CPC vs. Smart Bidding: When Should You Make the Switch? | EP 133 · 23 min · Season 1 Episode 133In Episode 133 we recap what to do before using Manual CPC, and how it compares against automated bidding in Google Ads.Timestamps00:29 Before You Use Manual CPC 00:35 Start with…
- When Scaling Google Ads Back Is the Right Move | EP 132 · 13 min · Season 1 Episode 132In Episode 132, we talk about what happens when a Google Ads account needs to scale down instead of scale up — and why clients sometimes expect performance to stay exactly the…
- Google Ads Isn’t Meta Ads | EP 131 · 14 min · Season 1 Episode 131In Episode 131 Gene jumps into differences business owners and google ads managers should all be aware of when it comes to Google Ads vs Meta Ads.Timestamps02:56 WHY ARE WE…
- Before You Use Manual CPC, Do These 3 Things | EP 130 · 14 min · Season 1 Episode 130In Episode 130 Gene dives into 3 important steps to take before using Manual CPC.Timestamps02:50 Start With Intentional Bids — Don’t Just Guess 05:36 Watch Search Terms…
- How Do I Get My First Google Ads Clients? | EP 129 · 18 min · Season 1 Episode 129In Episode 129 Gene answers a listener question on how to go about getting your first Google Ads client.Timestamps02:25 Being Good at Google Ads vs. Getting Someone to Pay…
- Is Google Ads Giving Us More Control? | EP 128 Highlights · 27 min · Season 1 Episode 129In our Episode 128 recap we highlight some of Gene & Ryan's most memorable points from Episode 128, covering Google's decision for Pmax to add channel prioritization…
- PMax Adds Channel Prioritization Controls | EP 128 · 43 min · Season 1 Episode 128In Episode 128 Gene and Ryan debate whether more control will help advertisers or disrupt the automation that makes PMax effective.Timestamps03:54 What’s New 06:21 Why This…
- The Real Role of Search Campaigns in eCom | EP 127 · 21 min · Season 1 Episode 127In Episode 127 Gene breaks down the real job of search campaigns inside an eCommerce strategy and explains why the smartest PPC managers use search and Performance Max…
- Automated Bidding vs. Manual CPC: When to Make the Switch | EP 126 · 18 min · Season 1 Episode 126In Episode 126 Google's new smart bidding update is now live as Gene discusses the right time to make the switch. Timestamps 00:21 Intro — The August 17 Google Ads Update 03:10…
- How to Decide if a Search Term Should Be Negative | EP 125 · 21 min · Season 1 Episode 125In Episode 125, Gene discusses understanding search intent in Google Ads...Timestamps05:08 Segment 1: Google's Job vs. Your Job 05:57 Segment 2: The Four Types of Search Intent…
- How To Get More Google Ads Clients | EP 124 · 19 min · Season 1 Episode 124In Episode 124, Gene dives into tips on how to increase your Google Ads clients...Timestamps02:19 Show Expertise06:19 Retention 12:11 Give FreelyGene & Ryan are digital marketing…
- Display Ads Are Changing Forever & Local Services Gets a New Home | EP 123 · 32 min · Season 1 Episode 123In Episode 123, Gene & Ryan reunite to discuss 2 quiet updates from Google Ads that'll impact every Google Ads advertiser in the next year...Timestamps08:24 Local Services Ads…
- Reddit Question: $800 in 3 Weeks, 0 Sales. What Would You Do? | EP 122 · 20 min · Season 1 Episode 122In Episode 122, Gene elaborates on a question asked in the Google Ads subreddit.Timestamps03:44 Max Conversions vs. Manual CPC 07:44 Using Add to Cart data to diagnose…
- What If Your Client Won't Stop Changing Budgets? | EP 121 · 21 min · Season 1 Episode 121In Episode 121, Gene gives you advice on how to handle Client's that can't make up their mind on their Google Ads campaign budget.Timestamps05:06 Control the Variables You Can…
- 3 Red Flags of a Poor Agency / Google Ads Manager | EP 120 · 23 min · Season 1 Episode 120In Episode 120, Ryan dives into the 3 red flags to keep top of mind when it comes to working with an agency or Google Ads manager. Timestamps06:03 No Clear Structure / Strategy…
- Google's New Smart Bidding Rules Effective August 17 | EP 119 · 16 min · Season 1 Episode 119In Episode 119 dives into Google's announcement of one of the most important Smart Bidding changes we've seen in years.Timestamps06:53 Why This Matters For Target CPA…
- Why I Rarely Start New Campaigns With Broad Match | EP 118 · 21 min · Season 1 Episode 118In Episode 118, Gene dives into the right and wrong times to be using broad match for your Google Ads campaign, and his experience with it recently.Timestamps02:44 Why Broad…
