The Pricing Lady
από Janene Liston
Τελευταίο επεισόδιο
Why Pricing Sustainable Products Feels Harder Than It Should
Why Pricing Sustainable Products Feels Harder Than It Should
Σχετικά με αυτό το podcast
The Pricing Lady helps smart business owners price with purpose and profit with clarity.
Pricing is the most powerful and underused tool in your business. Done right, it fuels growth and profitability. Done wrong, it quietly drains your success.
Each episode brings you practical insights and real stories to help you make smarter pricing decisions, communicate value clearly, and build a business that pays you well.
Επεισόδια
Τα νεότερα 20 από 121 επεισόδια
- Why Pricing Sustainable Products Feels Harder Than It Should · 17 λεπ. · Σεζόν 6 Επεισόδιο 16Pricing sustainable products brings up a question I hear constantly: what do you do when there's nothing out there to compare your price to? That's the first problem. The second…
- Rethinking Your Pricing Strategy: From Coffee Coaching to Scalable Offers with Josefine Wanner · 32 λεπ. · Σεζόν 6 Επεισόδιο 15How do your pricing decisions change as your business evolves? In this conversation with Josefine Wanner, we talk about her journey from setting her first coaching prices (and…
- When Customers Push Back on Price: Why Discounting Isn't the First Move · 20 λεπ. · Σεζόν 6 Επεισόδιο 14When a customer says, “That’s too expensive,” it’s easy to assume the price is the problem — and reach for a discount. But pricing pushback can have very different things behind…
- The Commercial Questions Founders Leave Too Late: Customers, Pricing, and GTM · 25 λεπ. · Σεζόν 6 Επεισόδιο 13Most tech founders treat pricing as a late-stage decision. Adriana Daragon of GTM Advantage explains why that's a costly habit — and what happens to trust when you discount to…
- Pricing When Clients Are Struggling: Should You Lower Your Prices? · 11 λεπ. · Σεζόν 6 Επεισόδιο 12Pricing when clients are struggling usually triggers the same instinct: lower your price. But that's often not the real question, and it's not always the right move. I look at…
- Speaking Fees: Everyone Thinks Other Speakers Get Paid More. The Data Disagrees. · 35 λεπ. · Σεζόν 6 Επεισόδιο 11Speaking fees are more misunderstood than most speakers realize — and the data proves it. Alex Merry, founder of Mic Drop, shares what 500k£ in speaking engagements revealed…
- Why You Keep Pricing Too Low — and What's Holding You There · 12 λεπ. · Σεζόν 6 Επεισόδιο 10Most founders anchor to the lowest price in their market. They call it being competitive. It isn't. It's a trap — and it shapes everything from the clients you attract to how…
- Free Sessions: Generous or Confusing Your Clients? · 9 λεπ. · Σεζόν 6 Επεισόδιο 9Free coaching sessions feel generous and the intention behind them (demonstrate value to build trust) is valid, but that’s not the whole story. They also shape who shows up, how…
- Market Saturation: Does That Mean You Have to Lower Your Coaching Prices? · 6 λεπ. · Σεζόν 6 Επεισόδιο 8During a recent keynote with coaches, someone wrote in the chat: "There are so many coaches now, I don't think we can charge what we used to." It's a question a lot of coaches…
- Preventing Scope Creep (It's Not Your Client's Fault) · 10 λεπ. · Σεζόν 6 Επεισόδιο 7Preventing scope creep isn’t about controlling your clients—it starts with how you structure your work. Most scope creep is created long before a client ever says yes, and if…
- When Referrals Mess With Your Pricing (And What to Do Instead) — with Celina Guerrero · 30 λεπ. · Σεζόν 6 Επεισόδιο 6Client referrals can be the fastest yes in your business, and the easiest way to make pricing decisions you would not normally make. Janene and Celina Guerrero unpack how…
- The Pricing Flinch: Is It Nerves — or Is It a Signal? · 14 λεπ. · Σεζόν 6 Επεισόδιο 5Pricing flinch? That moment you hesitate, soften, or overexplain when someone asks what you charge. In this episode, I revisit my original take and share what I see differently…
- Pricing Coaching Services: Stop Undervaluing Your Corporate Experience · 27 λεπ. · Σεζόν 6 Επεισόδιο 4Pricing coaching services after corporate can expose an uncomfortable truth: experienced professionals pricing like beginners. In this episode, I sit down with Glasa Gottschalk…
- When a Pricing Decision Is Too Thin to Trust · 7 λεπ. · Σεζόν 6 Επεισόδιο 3If pricing still feels hard, the issue might not be the number — but how the pricing decision was made. In this episode, I dig into why thin decisions create doubt, and how to…
- Using AI in Price Setting (Without Handing Over Your Judgment) · 15 λεπ. · Σεζόν 6 Επεισόδιο 2Using AI in price setting only works when you stay the decision-maker. Let it support your thinking, not override it. In this episode of The Pricing Lady, I break down how to use…
- Defending Prices That Were Never Set Properly · 13 λεπ. · Σεζόν 6 Επεισόδιο 1Defending prices is often a symptom, not the real problem. If you're scrambling to justify your fees, chances are the foundation is missing. In this episode, I’ll help you…
- Is Your Pricing Legally Sound? Build Trust, Set Boundaries, Protect Your Business (Part 2) · 24 λεπ. · Σεζόν 5 Επεισόδιο 20Is your pricing legally sound—or skating close to legal trouble? In Part 2 of this series, legal strategist Vena Verga-Danemar returns to unpack more of the pricing pitfalls…
- Is Your Pricing Legally Sound? Build Trust, Set Boundaries, Protect Your Business (Part 1) · 23 λεπ. · Σεζόν 5 Επεισόδιο 19What if your pricing is legally off — and you don’t even know it? In this episode, Janene is joined by legal and business strategist Vena Verga-Danemar to unpack what every…
- My Gut Says I Should Lower My Prices — What Should I Do? · 17 λεπ. · Σεζόν 5 Επεισόδιο 18Should I lower my prices? It’s a question every service-based business owner faces at some point, often in moments of doubt or sales stress. In this episode, I show you how to…
- International Pricing - What to Consider Before You Set Prices Across Borders · 18 λεπ. · Σεζόν 5 Επεισόδιο 17International pricing can feel like a minefield. Should you vary prices by country? What if you don’t? In this episode, I revisit my very first guest interview, where my guest…
