The Prodcast
by Murphy Cobb & Associates Ltd
Latest episode
Asma Humayun – A Small Fish in a Sea of Sharks
Asma Humayun – A Small Fish in a Sea of Sharks
About this podcast
Welcome to The Prodcast. This is your fix for everything innovative in advertising production. On each episode MurphyCobb's founder and CEO Pat Murphy speaks to the movers and shakers who are driving the agenda and shaping the world of production for the future. He'll be asking searching questions about their views of what will be coming round the corner so brands can act smarter and with greater efficiency, to deliver outstanding creative campaigns. You'll hear who might be their best partners to deliver that for them across a multitude of channels and media types, and we might even hark back to some great old ads that have stood the test of time.
Episodes
The newest 20 of 43 episodes
- Asma Humayun – A Small Fish in a Sea of Sharks · 40 min · Season 5 Episode 6This week on The MCA Prodcast, Pat Murphy is joined by Asma Humayun, Founder and Global Creative Director of Shiny Toy Guns, Pakistan’s pioneering female-owned production…
- Mark Knowles – Intentional Human Friction: Knowing when to Zig and not Zag · 43 min · Season 5 Episode 5This week on The MCA Prodcast, Pat Murphy is joined by Mark Knowles, Global Solutions Officer at dentsu, where he sits at the intersection of media, content, technology, and…
- Mary Bekhait – Standing in Your Power · 40 min · Season 5 Episode 4This week on The MCA Prodcast, Pat Murphy is joined by Mary Bekhait, Group CEO of YMU, one of the world’s most powerful talent management companies. Representing global names…
- Nick Manning – Who's Speaking for the Advertiser? · 38 min · Season 5 Episode 3This week on The MCA Prodcast Pat Murphy is joined by Nick Manning, one of the most respected and influential voices in media transparency. Co-founder of Manning Gottlieb (now…
- PJ Pereira – Pirates of Thought: Creativity, AI and the Human Edge · 54 min · Season 5 Episode 2This week on The MCA Prodcast Pat Murphy is joined by PJ Pereira, co-founder and Creative Chairman of Pereira O’Dell and founder of AI-first creative lab SilverSide. A…
- David Wheldon – It’s a ‘We Thing’: Creativity, Humility and Advertising’s Future · 38 min · Season 5 Episode 1This week on The MCA Prodcast Pat Murphy is joined by David Wheldon, President Emeritus of the World Federation of Advertisers (WFA). With a career spanning decades at agencies…
- The Best of Season 4 · 26 min · Season 4 Episode 5As 2025 comes to a close, we’re celebrating with a very special recap episode of The Prodcast, revisiting some of the most powerful insights and standout advice our incredible…
- Simon Elms – The Sonic Cuddle: How Music Makes Ads Unforgettable · 44 min · Season 4 Episode 4This week on The MCA Prodcast Pat Murphy is joined by Simon Elms, Founder of Eclectic Music & Bark Soho. Simon is a multi-award-winning composer, arranger, and producer with over…
- Edward East – How Billion Dollar Boy has helped Supercharge Influencer Marketing · 33 min · Season 4 Episode 3This week on The MCA Prodcast Pat Murphy is joined by Edward East, the Founder and CEO of Billion Dollar Boy. Since its inception in 2014 the agency has become a global leader in…
- Nils Leonard – Faff Tax: The Uncommon Way to Ensure Clients Actually Make Stuff · 38 min · Season 4 Episode 2This week on The MCA Prodcast Pat Murphy is joined by Nils Leonard, Founder of Uncommon Creative Studio. Nils has spent over 25 years in the advertising and design industry…
- Steve Davies – Helping UK Advertising thrive in a changing world · 30 min · Season 4 Episode 1This week on The MCA Prodcast Pat Murphy talks with Steve Davies, Chief Executive at the Advertising Producers Association, the trade body for UK commercial production, editing…
- The Best of Season 3 · 22 min · Season 3 Episode 11To mark the end of a really successful season 3, we bring you a very special episode of The MCA Prodcast as we look back on some of our favourite bits of advice that guests have…
- Mark Benson - Immersive Experiences and Embracing New Means of Storytelling · 36 min · Season 3 Episode 10This week on The MCA Prodcast Pat Murphy talks to President of The Mill, Mark Benson. Before the brands merged Mark was CEO of MPC Advertising – the Moving Picture Company…
- Lisa Lavender – Being a Mentor, Nurturing New Talent and Celebrating Creative Excellence · 43 min · Season 3 Episode 9This week on The MCA Prodcast Pat Murphy talks to Lisa Lavender, MD of British Arrows which is the UK’s longest running and most prestigious moving image advertising awards…
- Kai-Lu Hsiung – Nurturing creative careers in advertising and film · 42 min · Season 3 Episode 8This week on The MCA Prodcast Pat Murphy talks to Global Managing Director at RSA (Ridley Scott Associates) Films Kai-Lu Hsiung. From reception to Production Assistant, Producer…
- Live at Cannes – Unlocking the Power of Storytelling and Creativity in Business · 33 min · Season 3 Episode 7This week on The MCA Prodcast you’ll hear one of the brilliant panel sessions from this year’s LBB and Friends Beach at Cannes. We are all story tellers, and this panel is about…
- Carl Addy – Combining many small ‘woos’ to create one big WOW · 32 min · Season 3 Episode 6This week on The MCA Prodcast Pat Murphy talks to Carl Addy, Executive Creative Director at The Mayda Creative Co. Carl delivers ground-breaking visual work in design, digital…
- Paul Burke – Theatre of the Mind: The Art of Copywriting for Radio · 40 min · Season 3 Episode 5This week on The MCA Prodcast Pat Murphy talks to author and copywriter Paul Burke, the most successful radio writer and producer in the world. Paul’s written many of the…
- Matt Miller – The changing production process: How the workflow has evolved, and where next? · 43 min · Season 3 Episode 4This week on The MCA Prodcast Pat Murphy talks to Matt Miller, President and CEO of the Association of Independent Commercial Producers (AICP). AICP represents the interests of…
- Wesley ter Haar – Digital Evolution, AI Creativity, and Strategic Leadership · 28 min · Season 3 Episode 3This week on The MCA Prodcast Pat Murphy talks with Wesley ter Haar. Wesley is the co-founder of Media.Monks, a digital-first marketing and advertising services company that…
