The Soap Box Podcast
di Peta O'Brien-Day
Ultimo episodio
Why the sales page template keeps asking you to twist the knife
Why the sales page template keeps asking you to twist the knife
Informazioni su questo podcast
The politics and marketing podcast for business owners with a social conscience.
Talk about sticky issues, learn how to weave your values into your marketing, and hear from real-life business owners working it all out in real time.
Episodi
I 20 episodi più recenti su 67
- Why the sales page template keeps asking you to twist the knife · 24 min · Stagione 4 Episodio 4Grab her attention, remind her of her problem, twist the knife, then introduce your solution when she’s at her weakest. If you’ve ever filled in a sales page template that said…
- How to spot online business bullsh*ttery, with Ruth Tsui · 43 min · Stagione 4 Episodio 3Come and rage against the online business machine with me. (Slightly rich coming from someone who runs an online business and works with a lot of online business owners, but bear…
- Why your online course isn't as accessible as you think, with Dr Catrina Mitchum · 43 min · Stagione 4 Episodio 2Most of us, if we think about course accessibility at all, think captions and alt text. Pop them in, tick the box, move on. Except most of the course platforms Catrina reviewed…
- How to talk about what you do when it's not a simple before and after · 21 min · Stagione 4 Episodio 1What do you say when someone asks what you do, and the honest answer has four parts? This week's episode is a solo one, adapted from a live workshop I ran in September. It's for…
- How small businesses change communities, with Tim Delaney · 45 min · Stagione 3 Episodio 7There's a story that we tell ourselves about who gets to do good in the world. So, charities, nonprofits, the third sector, they're framed as the moral ones, so the people who…
- Why social media can’t be your community plan, with Sally Burns · 46 min · Stagione 3 Episodio 6If social media is pay-to-play, and your website is a slow burn, where are people meant to build genuine community now? That question sits right in the middle of this episode…
- Why networking works better when you stop trying to get clients, with Emma Ahlert · 42 min · Stagione 3 Episodio 5Networking doesn’t have to feel like business speed dating. In the latest episode of the Soapbox podcast, I’m chatting with Emma Ahlert, founder of Elsie – a networking space for…
- How to Stay Well While Growing a Business, with Laura Caddy · 39 min · Stagione 3 Episodio 4Running your own business requires more than good ideas and solid strategy. It asks for energy, emotional regulation, focus, and the ability to make decisions when things feel…
- How to build systems that match your ethics, with Jacki Hayes · 36 min · Stagione 3 Episodio 3Today on the Soap Box, I’m talking to Jacki Hayes, a systems geek for creative service businesses and someone who’s quietly building a very different kind of company. Jacki helps…
- Why you don’t need big numbers to make big change, with Louis Watkins · 41 min · Stagione 3 Episodio 2Today on The Soap Box, I’m talking to Louis Watkins, the founder of Clear for Men, a skincare brand designed to do more than clean your face — it’s a daily reminder to take five…
- I am a disappointing social activist · 14 min · Stagione 3 Episodio 1Thoughts on where I'm falling short, why that's ok, and what to do instead. Looking for more? Follow Peta on Instagram Find Peta on LinkedIn Hire Peta to work on your copywriting…
- Why you can’t outsource your values, with Crystal Whiteaker · 35 min · Stagione 2 Episodio 34Today's guest is Crystal Whiteaker, founder of Crystal Lily Creative, an inclusive leadership and brand development consultancy. Crystal is also the author of Brave Leadership is…
- How to do good and do well, with Sarah Fox · 45 min · Stagione 2 Episodio 33Today’s Soapbox is for anyone who’s ever tried to make things better, but found themselves wondering if it’s really making a dent. (I know that’s been me at times.) My guest…
- Why you should follow your gut, with Tarrah Nhari · 45 min · Stagione 2 Episodio 32Today on the Soap Box, I’m joined by Tarrah Nhari, CEO and co-founder of Tammwe, a platform that connects African and displaced freelancers with global opportunities. Through…
- Why the words you choose really matter, with Ettie Bailey-King · 41 min · Stagione 2 Episodio 31Today’s guest, Ettie Bailey-King, is an inclusive and accessible communication educator who’s on a mission to change the way we think about language. And you know me, I love a…
- Why the creative industry needs a class reckoning, with Emilia Kireli-Reed · 50 min · Stagione 2 Episodio 30I like to think of branding and marketing as tools for connection – ways to build trust, grow communities, and reach the right people. But what if the way we’re marketing is…
- Why you don’t need confidence to tell your story, with Stacia Keogh · 51 min · Stagione 2 Episodio 29You know that moment when someone stands up to speak and you can feel the disconnect? Their words are polished, their slides are tidy, their branding is on point, but something’s…
- Why you need to shout louder about doing good, with Riannon Palmer · 31 min · Stagione 2 Episodio 28Today’s guest is building something rare in the PR world, a business that delivers results without burning people out. Riannon Palmer is the founder of Lem-uhn, an award-winning…
- How AI could make our systems fairer, with Tamara Polajnar · 44 min · Stagione 2 Episodio 27Let’s be honest, for a lot of people in my world, AI feels like a bit of a villain right now. It’s been decimating creative industries, disrupting business models, and flooding…
- Why sex ed isn’t just for teens, with Tristin Agtarap · 51 min · Stagione 2 Episodio 26Take my dulcet tones off speaker and pop in your earbuds because today, we’re talking about sex. This episode is a deep dive into what it really means to talk about sex, health…
