The True Craft Podcast
by Small Batch Standard
Latest episode
E136: Raising Prices, Cutting COGS, and Driving Taproom Traffic with…
E136: Raising Prices, Cutting COGS, and Driving Taproom Traffic with…
About this podcast
The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear.
Join us each week to hear co-hosts Chris Farmand and Katy Noel speak with a guest craft owner as they discuss the challenges, opportunities, and decisions facing craft practitioners every day across the country.
Episodes
The newest 20 of 137 episodes
- E136: Raising Prices, Cutting COGS, and Driving Taproom Traffic with Eric Ruta of Magnify Brewing · 45 min · Episode 137On this episode of The True Craft Podcast, we sit down with Eric Ruta, founder of Magnify Brewing and CBPO, to discuss recent experiences from his daily conversations with…
- E135: The Truth About Brewery Mergers, Roll-Ups, and Exit Strategies with Doug Veliky of Beer Crunchers · 1 h 2 min · Episode 136On this episode of The True Craft Podcast, Doug Veliky returns to the show to break down the latest wave of brewery closures, roll-ups, unwinds, and acquisitions from his…
- E134: Rethinking Taprooms, Pricing, and Portfolio Focus with Doug Veliky · 43 min · Episode 135On this episode of The True Craft Podcast, we chat with Doug Veliky, the "Mr. Rogers of beer" and co-founder of BrightBev. From his background as a CPA to serving as CFO and…
- E133: Resisting Innovation Fatigue and Protecting Core Brands with Tim Barnes of Black Tooth Brewing · 53 min · Episode 134On this episode of The True Craft Podcast, we sit down with Tim Barnes, founder of Black Tooth Brewing in Sheridan, Wyoming. Tim shares his 15-year journey from starting with a…
- E132: Brand Strategy for Craft Breweries with Tim Weaver of The Brand Weaver · 45 min · Episode 133In this episode of The True Craft Podcast, we connect with UK-based brand strategist and author Tim Weaver to explore how craft breweries can thrive in a mature, shifting market…
- E131: Building a Destination Brewery with Ryan Seiz from Warwick Farm Brewing · 29 min · Episode 132In this episode of The True Craft Podcast, we sit down with Brewmaster & Marketing Professional Ryan Seiz from Warwick Farm Brewing to discuss how they've built one of…
- E130: Managing Margins in the Modern Market with Alan Brinton of Grey Sail Brewing · 60 min · Episode 131In this episode, we are sitting down with Alan Brinton, the co-founder of Grey Sail Brewing, located right on the coastal border of Rhode Island and Connecticut. Alan shares his…
- E129: Self-Distro Secrets, GF Beer, and Brewing on an Island with Alicia MacDonald of Port Rexton Brewing · 29 min · Episode 130n this episode, we’re trekking to a tiny town of 350 people in rural Newfoundland to chat with Alicia MacDonald, co-founder of Port Rexton Brewing (who is celebrating 10 years…
- E128: From NASA to the Brewhouse with Bobby Fleshman and Emy Senkbeil of McFleshman's Brewing Co. · 49 min · Episode 129In this episode, we are hanging out with Bobby Fleshman and Emy Senkbeil of McFleshman’s Brewing Company out of Appleton, Wisconsin. Quick question for you: what happens when you…
- Strategic Expansions and Outlasting Tourist Season with Brad Fitzgerald of Swellsa Brewing · 45 min · Episode 128Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit — In this episode we sit down with Brad…
- E126: Marketing Strategy vs. Execution with Warren Bondi of Wood Foot Beer Co. and Beer Marketeers · 40 min · Episode 127Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit — In this episode of The True Craft…
- E125: Modern Brewery Ops, Guild Leadership, and Parenthood with Hannah Ison of Zeroday Brewing and Brewers of Pennsylvania · 45 min · Episode 126Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit — In this episode of The True Craft…
- E124: Winning in Wholesale with Brian Durand of Asbury Park Brewery · 41 min · Episode 125Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit — In this episode of The True Craft…
- E123: The Entertainment-Driven Brewery Model with Chris O’Neill from One Well Brewing · 1 h 1 min · Episode 124Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit — In this episode of The True Craft…
- E122: Making the Shift to Contract Brewing with Kevin Drake of Alibi Ale Works · 49 min · Episode 122Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit — In this episode of The True Craft…
- E121: Crafting Award-Winning Bourbon in a Control State with Doug McLaughlin and Mike Orozco of M&O Spirits · 42 min · Episode 121In this episode, we chat with Doug McLaughlin and Mike Orozco (the “M” and “O” behind M&O Spirits), a small but mighty distillery just outside Columbus, Ohio. What started as a…
- E120: The Equation Behind Every Great Beer Sale with Justin Vitti of Wander Back Beerworks · 39 min · Episode 120In this episode we are sitting down with Justin Vitti, co-founder of Wander Back Beerworks in New Jersey. After helping Cape May Brewing grow from 1,200 to over 40,000 barrels in…
- E119: Brewing Growth That Lasts with Karl Sanford of Manhattan Project Beer Company · 37 min · Episode 119On today’s episode of The True Craft Podcast, we sit down with Karl Sanford — co-founder of Manhattan Project Beer Company out of Dallas, TX. In just seven years, Karl and his…
- E118: Lessons from 25 Years in Hospitality with Erik Shewmaker of Field Day Brewing · 47 min · Episode 118In this episode, we sit down with Erik Shewmaker, co-founder of Field Day Brewing and longtime restaurateur. Erik shares how a quarter of a century in hospitality shaped the…
- E117: Building Resilience into Your Brewery Model with Adam Charnack of Hi-Wire Brewing · 35 min · Episode 117On this episode of The True Craft Podcast, we chat with Adam Charnack, co-founder of Hi-Wire Brewing out of Asheville, NC. From weathering natural disasters like Hurricane Helene…
