The Unique Boutique Podcast
von Matt Hodkinson
Neueste Folge
S2E12: Positioning problem or slow market, AMA with Matt Hodkinson
S2E12: Positioning problem or slow market, AMA with Matt Hodkinson
Über diesen Podcast
You built a consultancy worth noticing. Getting the market to notice it is a different skill. The Unique Boutique (formerly The Consultancy Edge) is a fortnightly podcast hosted by Matt Hodkinson, exploring the positioning, differentiation, and category-ownership strategies that turn boutique consultancies into the only credible choice.
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- S2E12: Positioning problem or slow market, AMA with Matt Hodkinson · 42 Min. · Staffel 2 Folge 12No guest this time. It's another Ask Me Anything, built from the questions consultancy leaders ask me most. The first one I keep hearing is whether it's your positioning that's…
- S2E11: Why consultancy leaders get in their own way, with Tom Cooke · 43 Min. · Staffel 2 Folge 11You know what to do. So why aren’t you doing it? Tom Cooke is a business performance coach and author of It’s Time to Win Big. After working with more than 2,000 business owners…
- S2E10: Stop being the lynchpin: Delegation, ownership & letting go, with Sara Boltman · 51 Min. · Staffel 2 Folge 10Sara Boltman founded Butterfly Data in 2003. She'd seen what her employer was charging for her time and decided she could probably do it herself. For years it was a solo…
- S2E9: Delivery Intelligence: Why Nobody Buys "Assurance", with Peter Wardle · 40 Min. · Staffel 2 Folge 9Peter Wardle spent 25+ years leading transformation programmes across telecoms, rail and energy - and got so frustrated with big systems integrators failing to deliver that he…
- S2E8: The growth you need is through the thing that scares you, with Deri Hughes · 40 Min.Most consultancies grow by doing good work and hoping more of it turns up. Deri Hughes calls that delivery-led growth, and it's where firms get stuck. Deri Hughes founded…
- S2E7: The billable hour is killing your consultancy, with John Ray · 42 Min.You already suspect you're undercharging. What you probably haven't accepted is that it's your fault - not the market's, not your clients'. John Ray spent nearly three decades in…
- S2E6: The credible choice, not the louder one, with Sue Rizzello · 48 Min. · Staffel 2 Folge 6The Credible Choice, Not the Louder One - Sue Rizzello on Proof as Differentiation Most boutique consultancies have a handful of case studies sitting on their website, quietly…
- S2E5: The Goldmine in your CRM, with Luke Badiali · 45 Min. · Staffel 2 Folge 5"We need a new client tomorrow." It's the moment most consultancies start thinking about business development - and according to Luke Badiali, that's already too late. Luke is…
- S2E4: The truth about paid ads, with Karen Young · 44 Min. · Staffel 2 Folge 4"Google are bandits." It's not the kind of thing you'd expect from a certified Google Partner agency - but Karen Young says it with a smile, and she means it. Karen is the…
- S2E3: Stop selling capability. Start selling outcomes, with Cris Beswick · 58 Min. · Staffel 2 Folge 3Most consultancies still pitch what they can do. Clients have stopped buying it. Cris Beswick has spent two decades inside the boardrooms of global brands - first as a…
- S2E2: Positioning AMA with Matt Hodkinson · 41 Min. · Staffel 2 Folge 2For this episode, Matt does something different - he turns the microphone on himself. No guest, just an AMA: real questions submitted by boutique consultancy founders across The…
- S2E1: Category claimed. Standing out, selling smart, and why most consultants are invisible, with Justin Michael · 52 Min. · Staffel 2 Folge 1Matt sits down with Justin Michael - author of over a dozen books including Tech-Powered Sales and Seven Figure Formula, and one of the highest-paid consultants in the world of…
- Ep. 34 Why your marketing feels harder (and what to do about it), with James Thomlinson · 41 Min. · Staffel 1 Folge 34In this episode of The Consultancy Edge, Matt Hodkinson sits down with James Thomlinson (Sprint Partners) to unpack a question almost every consultancy leader is asking right…
- Ep. 33 How Consultancies Should Really Use Tech, with Patrick Kelly-Weller · 48 Min.Most consultancies want to “use more tech,” but end up trapped in spreadsheets, scattered SaaS tools, and duct-taped automations that create more friction than they remove. In…
- Ep. 32 Building a values-led consultancy in downright weird times, with Danielle Heward · 42 Min. · Staffel 1 Folge 32In this episode of The Consultancy Edge, I sit down with Danielle Heward, co-founder of Optimo, to unpack what it really takes to build — and sustain — a values-driven…
- Ep. 31 Turn Consultancy Expertise into Demand with Video, with John Wilson · 50 Min. · Staffel 1 Folge 31Consultancies are already being outplayed on LinkedIn and beyond - not because their expertise is weaker, but because they’re invisible on video. In this episode of The…
- Ep. 30 Consultancy KPI's & Delivering with Consistency, with Ben Edwards · 46 Min.Boutiques are primed to win - if you tighten scoping, build an embedded sales culture, and obsess over 5 unsexy KPIs. In this episode, Ben Edwards (CMap & Consulting Pulse) and…
- Ep. 29 Growing through Talent Strategy, with Caroline Boston · 47 Min. · Staffel 1 Folge 29Building a consultancy that helps other consultancies hire better - what does that actually take? In this episode, Caroline Boston, Managing Director of New Minds, shares the…
- Ep. 28 Muting the AI Beach Bro's, with Leena Sowambur · 44 Min. · Staffel 1 Folge 28In this episode of The Consultancy Edge, host Matt Hodkinson sits down with Leena Sowambur, founder of Marcoms by Leena, whose career spans 25 years in digital marketing and PR…
- Ep. 27 Selling without ego, with Mikey Hanson · 37 Min. · Staffel 1 Folge 27If you're tired of spammy sales cadences and tired outreach tactics, this episode is for you. I sit down with Mikey Hanson, founder of Growth Genie, to explore how consultancy…
