The Unscripted SEO Interview Podcast
di Jeremy Rivera
Ultimo episodio
Special Edition: Ernesto Ortiz on Who It's For and Not For
Special Edition: Ernesto Ortiz on Who It's For and Not For
Informazioni su questo podcast
Hosted by Jeremy Rivera: A 17 year career expert in the SEO industry and his cohost Keith Bresee. Get insights, action items and anecdotes from experts like Lilyray, Kevin Indig, Rand Fishkin, Matt Mellinger and more in the SEO industry, who are not only well-respected, but have really interesting stories to share. 100% unscripted, 100% unrehearsed, 100% unedited, and 100% real. Guaranteed to provide those golden nugget lightbulb moments.
Episodi
I 20 episodi più recenti su 100
- Special Edition: Ernesto Ortiz on Who It's For and Not For · 11 minAI is now the recommendation layer between interest and purchase, and Ernesto Ortiz of Structural SEO says the product pages that get picked are the ones that spell out who a…
- Bridget Willard - SEO Is Words and X Still Feeds the Machine · 36 minBridget Willard has marketed SaaS products on X and through blog posts for fifteen years, and her case for the platform is simple: "SEO is words, and words are SEO." A Twitter…
- Chat Is the New UI - Keith Perhac on Attribution and AI · 46 minClaude found $1,500 of retargeting spend running inside a Mahjong game in the Philippines, from a setting buried deep in an ad account that three agencies missed over eight…
- GEO Is SEO Plus Digital PR - Lum Kamishi of Assertio.ai · 49 min"GEO is basically what the web is saying about you," says Lum Kamishi, the Kosovo-based SEO consultant behind LumKamishi LLC and founder of Assertio.ai. His take: GEO is SEO plus…
- Ann Carden: Are You Going Low When You Should Be Going High? · 41 minAnn Carden is a business growth strategist and the CEO of Expert in You, a marketing and media agency. She works with professional service entrepreneurs who are excellent at what…
- Erika Braeger: If Machines Can't Read It, You Won't Show Up · 34 minErika Braeger, Director of Strategy at Ten Speed, is back on Unscripted SEO with a blunt answer to the question of what matters most in SEO right now: machine readability. If a…
- The GBP Loop - Mike Martin on Google Business Profiles · 1 h 16 minFill the profile, mirror it to your website and citations, then pictures, posts and praise, every month. That is the GBP loop, and Mike Martin, founder of GBPly, says staying on…
- AI Tools Are Consensus Engines - Josh Shankowsky · 53 min"These are consensus engines. They're looking at what most people are saying." Josh Shankowsky of Snap SEO, an Edmonton SEO company, joins Jeremy Rivera on Unscripted SEO to…
- AI Search Quick Wins Are a Wave About to Crash - Laura Iancu · 51 minLaura Iancu has watched listicle tricks move AI answers within the hour, and she thinks every one of those quick wins is a wave that is going to crash. The founder of Searchpedia…
- Laura Smith: Localise the Campaign, Don't Just Translate It · 34 minLaura Smith, Head of Client Strategy at ICS-digital, has one rule for international work: localize the campaign, don't just translate it. She also walks through her team's white…
- Ross Hudgens: GEO Is CRO and the Versus-Page Signal · 48 minRoss Hudgens founded Siege Media, and his Wiley book Generative Engine Optimization: The Definitive Guide to AI SEO is out October 12, 2026. His sharpest finding: brands with…
- Gisele Navarro on Rebuilding HouseFresh After Google - Reddit, AI Bots, and the 2-Minute Visitor · 48 minGisele Navarro is the managing editor of HouseFresh, an independent air-quality review site that buys every unit it tests, runs no ads and takes no sponsorships. In September…
- Nick LeRoy: If You Can Bullet-Point It, You Are Replaceable · 57 minNick LeRoy has been an SEO for sixteen years and now runs SEOjobs.com, the job board he built because searching "SEO" on LinkedIn still returns a Java developer role with "SEO…
- SEO SaaS Panel: Patrick Stox, Ben Wills, Ben Senescu · 50 minThree founders building SEO software sat down for the first Unscripted SEO panel. Patrick Stox (ex-Ahrefs, ex-IBM, now independent), Ben Wills (OppAlerts) and Ben Senescu…
- Laura Hoot: SEO Isn't Dying, It's Hitting Another Boom · 49 minEveryone on LinkedIn says SEO is dead. Laura Hoot has been doing it for close to twenty years and sees the exact opposite happening: hiring, not mass firings. She joins Jeremy…
- AI Max: Now Google Picks Your Landing Page | Lisa Raehsler · 30 minGoogle's AI Max does not just pick your keywords anymore - it picks the landing page it sends paid traffic to, off your own site. Lisa Raehsler, founder and principal SEM…
- Why a 5% Close-Rate Lift Beats 20% More Leads | Alex Radetic, Nuvo Agency · 35 minAlex Radetic has spent a decade marketing waterproofers, sewer companies, plumbers and siding contractors, and he has stopped selling traffic. On this episode he makes the case…
- One Word Changed Every Answer: Ben Wills on Testing LLMs Directly · 40 minBen Wills ran the same hotel-recommendation prompt over and over and changed exactly one word in it: the car he was flying to Los Angeles to pick up. Honda Civic, BMW, Ferrari…
- SEO Is the Batter to Your AI | Stephanie Long · 39 minStephanie Long, founder and CEO of Mrs. SEO, has been doing SEO for almost two decades, and her verdict on AI is blunt: it did not replace the fundamentals, it raised the price…
- Gert Mellak: Bot Impressions and the SEO ROI Myth · 43 minGert Mellak has been doing SEO for 20 years from Madrid, and he came on to tell Jeremy that the number at the bottom of every SEO spreadsheet is fiction. Search Console…
