The Unstoppable 5%
by Laurie Drummond
Latest episode
E73: Every Day You Don't Track Your Money, It Decides for You |…
E73: Every Day You Don't Track Your Money, It Decides for You |…
About this podcast
This podcast explores why some people do what others won't.
I'm Laurie Drummond, and each episode dives into the psychology, decision-making and identity shifts that separate the 5 percent from the rest. I sit down with people who have taken bold action, navigated uncertainty and built momentum when it would have been easier to stay comfortable, as well as experts who study the science behind human behaviour and performance.
These conversations go beyond motivation and surface-level success. We unpack how people think under pressure, why most hesitate when it's time to act, and what actually helps individuals move through fear, resistance and self-doubt.
If you're building something, facing a crossroads, or trying to understand what drives execution and resilience, this show will give you a deeper lens on what it takes to move forward when others stall.
New episodes every two weeks.
Episodes
The newest 20 of 75 episodes
- E73: Every Day You Don't Track Your Money, It Decides for You | Charis Marr · 58 min · Episode 75Charis Marr spent years running advertising for some of the biggest banks in Australia and the UK, then lost her brother, her father and later her mother, each without warning…
- E72: £200 to 4 Salons, an Academy and a Franchise | Tara Rose · 52 min · Episode 72Welcome to another episode of The Unstoppable 5% Tara Rose arrived in the UAE 17 years ago with £200, no grades and no plan, and has since built four company owned salons, the…
- E71: One Facebook Comment Forced Her to Start a Business with Nadia Al Shimmari · 50 minNadia launched Hello&Goodbuy, a pre-loved boutique in Abu Dhabi, after replying to a stranger's Facebook comment with a promise she hadn't built yet. Since January 2022 it has…
- E70: From Nanny to CEO: How Lynsay Kilbane Built a Business the World's Wealthiest Trust · 42 min · Episode 70Lynsay Kilbane spent 15 years inside some of the most elite households on the planet. Royal families. UHNW principals. People whose names you'll never see in a Google search. She…
- E69: Who Are You When the Title's Gone? | Shelley Bosworth · 1 h 0 minShelley Bosworth spent 25 years in corporate. Big brands, big teams, big budgets. KFC, Tesco, Starbucks. She was the person organisations called when things got hard. And then…
- E68: Visibility, Credibility and the Truth About Building in Dubai | Anika Berger · 52 min · Episode 68Episode Description She spent over a decade doing PR for some of the biggest names in the region. Then she walked away, went boutique, and built NikNak PR on one premise. Less…
- E67: My own business was taking my soul. So I walked away | Keila Doyle · 46 min · Episode 66She had the career. The money. The success. And it was taking her soul. Keila Doyle built and sold a tech company in London, then quietly fell apart. The anxiety crept in, the…
- E66: She Lost $10M, Both Hips, and a Baby. She Rebuilt Anyway | Samantha Williams · 1 h 3 min · Episode 66If you've ever looked at someone who's rebuilt from nothing and wondered what they actually have that you don't, this episode is going to answer that question. Samantha Williams…
- E65: Why HR Has an Image Problem (And How to Fix It) | Natalie Cairns · 32 min · Episode 65Why HR Has an Image Problem (And How to Fix It) | Natalie Cairns Most people think HR is there to protect the company. And that's exactly why it has an image problem. In this…
- E64: She sat with people at the end of their lives. Here's what they taught Hannah Lucy about living. · 39 min · Episode 64Hannah Lucy spent 16 years in corporate, working her way from carer to Chief Operating Officer, managing £2 million worth of services and leading a team of 50+ staff. From the…
- E63: She Walked Away From What Was Working with Kelly Lundberg · 47 minIn this episode, I'm joined by Kelly Lundberg, someone I've known for over 13 years and had a front-row seat watching evolve. From building a successful styling business in…
- E62 When words don't match behaviour, with Lori Warren · 44 minIn this episode, Laurie sits down with her good friend Lori Warren, a former FBI agent, polygrapher, and crisis negotiator, for an honest conversation about human behaviour…
- E61: When Coping Stops Working with Naima Spencer · 47 min · Episode 61Welcome to another episode of The Unstoppable 5% You are smart, capable, and motivated. So why does it feel like you're just treading water? In this episode, Laurie sits down…
- E60: The Identity Freefall - Dr Liesl Keen · 50 min · Episode 60In this episode, Laurie is joined by Dr Liesl Keen, an industrial psychologist and applied neuroscience practitioner, for a grounded conversation about navigating uncertainty…
- E59: Sally Maddison Talks Choosing Presence Over Pressure · 56 min · Episode 59Welcome to another episode of The Unstoppable 5% High performers don't just work harder… they operate differently. In this interview, I speak with Sally about the conscious…
- E58: I didn't hate myself… but I didn't want to be here anymore. Dr Katherine Iscoe · 57 min · Episode 58In this episode of The Unstoppable 5%, Laurie sits down with the powerhouse that is Dr Katherine Iscoe… speaker, author, self-respect advocate, and a woman who has reinvented…
- E57: Rosie Gunn: From Corporate Burnout to Building Endless in the UAE · 48 min · Season 2 Episode 57Rosie Gunn: From Corporate Burnout to Building Endless in the UAE Rosie Gunn had a corporate career at M&S, hit a ceiling, and walked away during one of the darkest times of her…
- E56: From $500 and a suitcase to COO · 57 min · Season 1 Episode 56Marlené Brewis (Marms Hope) landed in Dubai with $500, a suitcase, and no job. She was sleeping on a friend's sofa with no idea what came next. This is the first time Marms has…
- E55 When your dream shows up in disguise · 15 min · Season 1 Episode 55You had the vision. You knew exactly what life would look like once you reached your dream, until it didn't go the way you imagined. But what if the dream is still there, just…
- E54 Why Achieving the Goal Isn't the End Game · 15 min · Season 1 Episode 54You hit the goal. You did the thing. So… why doesn't it feel as good as you thought it would? In this episode of Lounging with Laurie, we're talking about the messy, unspoken…
