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Amazon is said to account for most of UK e-book sales. But with Kobo, Apple, Google and independent booksellers offering alternatives, how much control does Amazon really have over what we read?
If you buy an e-book in the UK, there’s a pretty good chance you’re buying it from Amazon.
In fact, industry estimates put Amazon’s share of UK e-book sales at around 90%!
That’s an extraordinary amount of the market for one company to seemingly control. And it makes me wonder how many ordinary e-book buyers realise that Amazon isn’t their only option.
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