The Whole Marketer podcast
by Abigail Dixon
Latest episode
Authentic Marketing in the Age of AI: How to Build Brand Trust with…
Authentic Marketing in the Age of AI: How to Build Brand Trust with…
About this podcast
Welcome to The Whole Marketer podcast, where we look at the holistic skills that marketers of today need to grow the brands and businesses of tomorrow, whilst ensuring marketers feel supported and empowered to have successful and fulfilling careers and lives as a whole. Hosted by Abby Dixon along with her guest experts and marketing leaders, every fortnight they discuss a key skill impacting marketers and the profession today; from technical skills, latest thinking and soft skills, to leadership and personal understanding so that you can thrive in today's challenging yet rewarding profession.
For more information visit www.thewholemarketer.com
Episodes
The newest 50 of 173 episodes
- Authentic Marketing in the Age of AI: How to Build Brand Trust with Human Insight · 51 min · Season 10 Episode 172Episode 172 with guest Visha Kudhail, author of Authentic Marketing The technical skill in this episode is authentic marketing - how we keep building a genuine emotional…
- Helen Tupper Live: Feedback, Confidence Gremlins and the Skills Marketers Need to Keep Learning · 39 min · Season 10 Episode 171Episode 171 with guest Helen Tupper, Co-founder of Squiggly Careers We're kicking off Season 10 with an extra special live episode, as Abby is joined on stage by three-time…
- How to Balance Brand vs Performance Marketing: Marketing Effectiveness and the ROI Data Behind the Ratio · 52 min · Season 9 Episode 170Episode 170 with guest James Hurman, Founder of Previously Unavailable and co-founder of Tracksuit, AF Drinks and Caffeine This week's technical marketing skill is another on…
- How to Build a Marketing Team That Thinks Differently - and Doesn't Need You in the Room · 45 min · Season 9 Episode 169Episode 169 with guest Mark "Strings" Stringer, Founder and Chair of PrettyGreen Today's episode explores the leadership and human skills of building genuine diversity of…
- Marketing Effectiveness: How to Measure What Actually Matters · 43 min · Season 9 Episode 168Episode 168 with guest Sorin Patilinet, PepsiCo's Global Marketing Effectiveness and author of Marketing Effectiveness: Applying Marketing Science for Brand Growth This week's…
- How to Market Yourself to Find Your Next Role: Honest Reflections from a Senior Marketer on Changing Marketing Roles · 39 min · Season 9 Episode 167Episode 167 with guest Mays Elansari, Marketing Director at Wasabi The last in our mini-series on how marketing roles are changing, this episode is a little different as we hear…
- The Skills Getting CMOs Hired: Insights from an Executive Search Specialist on Senior Marketer Roles and AI · 54 min · Season 9 Episode 166Episode 166 with guest Rowan Fisk, Founder of GrowthKind The third in our mini-series on how marketing roles are changing, in this episode we hear directly from an executive…
- The Truth About Senior Marketing Roles Right Now - Job Market, CMO Tenure and How to Thrive · 56 min · Season 9 Episode 165Episode 165 with guest Joel Barnett, Founder of Fortune Hill The second in our mini-series on how marketing roles are changing, in this episode we highlight what the job market…
- What the Data Really Says About Morale, Progression and Burnout · 48 min · Season 9 Episode 164Episode 164 with guest Charlotte Rogers, Marketing Week's Deputy Managing Editor and Head of Insight We're kicking off a brand new mini-series about how marketing roles are…
- Episode 163 – The Power of Different with guest Amy Kean: Why Being Different Matters in Marketing and Life · 46 min · Season 9 Episode 163Episode #163. This episode is a holistic topic that impacts not only what we do, but how and why – it's the power of being different. We know being distinctive is fundamental for…
- Episode 162 – Personal branding with guest Laura Fox: How to build an authentic, personal brand on LinkedIn · 34 min · Season 9 Episode 162Episode #162. A topic of personal understanding, today we're discussing personal branding for marketers – the benefits of embracing the LinkedIn platform to connect, share your…
- Episode 161 – Self-belief with guest Sharry Cramond: M&S award-winning marketing leader shares her story of positive mindset and resilience to succeed · 45 min · Season 9 Episode 161Episode #161. Today's episode is a personal understanding topic focused on self-belief, which comes from knowing yourself and owning your strengths, your talents, your past…
- Episode 160 – Career Development with guest Veronika Kryuchkova: Reckitt's Global Capability Leader on skills and behaviours for marketing careers of the future · 47 min · Season 9 Episode 160Episode #160. Today's episode is a personal understanding topic on career development, empowering marketers to take the reins of your career by ensuring we are building skills…
- Episode 159 – Authentic Leadership with guest David Enwright: The Post Office's Marketing Director on being brave and staying human leadership insight · 29 min · Season 9 Episode 159Episode #159. Our first episode of 2026 is a personal understanding and leadership topic on authentic leadership with advice from a senior marketer on key leadership skills and…
- Episode 158 – Effective brand building with guest Andrew Geoghegan · 40 min · Season 9 Episode 158Episode #158. Today's episode is a technical skill on effective brand building and the considerations and competencies you need to build a brand; including the importance of…
- Episode 157 – Burnout with guest Dr Richard Duggins: Are you close to the burnout cliff and what to do about it · 41 min · Season 9 Episode 157Episode #157. We're focusing on burnout on today's episode, an issue we regularly and will continue to raise awareness of in our profession. We are passionate about providing…
- Episode 156 – Resilience with guest Drew Povey: How to build your resilience with tips and tools for leaders · 57 min · Season 9 Episode 156Episode #156. This episode of personal understanding is a skill for marketers in our ever-changing, challenging yet rewarding profession. We're discussing resilience - not to be…
- Episode 155 – Owning and Sharing your Voice with guest Nicola Kemp: The Most Powerful Tool for Marketers is Your Authentic Voice · 44 min · Season 9 Episode 155Episode #155. Today's focus is a personal understanding topic on the importance of marketers owning and sharing their authentic voices - especially on platforms like LinkedIn. …
- Episode 154 – Leading the Long-term Commercial Agenda with guest Naomi Walkland: Motorway's CMO on marketers understanding finance to own short and long-term growth agenda · 34 min · Season 9 Episode 154Episode #154. We're back! Season 9 kicks off with a fundamental technical skill for marketers growing the brands and businesses of tomorrow… we're discussing marketing's role in…
- Episode 153 – Creative Excellence with guest Rich Atkinson-Toal: Tips from Amex's Global Brand and Marketing VP on Cultivating a Culture of Creativity in Your Team · 44 min · Season 8 Episode 153Episode #153. This topic is a technical and human skill that all marketers should strive to develop in order to solve problems and inspire new thinking, ideas, products and…
- Episode 152 – Advertising with guest Adam Morgan: Is Your Advertising Suffering from the Cost of Dull? · 48 min · Season 8 Episode 152Episode #152. Today's focus is a technical skill on advertising – specifically the significant implications of uninspired advertising and how to overcome dullness in your work…
- Episode 151 – Step Change Growth with guest Jo McClintock: Trainline's Brand & Marketing VP on How Marketers Can Drive Step Change Growth Through Curiosity and Collaboration · 28 min · Season 8 Episode 151Episode #151. Today's focus is a technical skill on how to step change growth of your brand or business. When we refer to step change, we don't mean incremental movements in…
- Episode 150 – AI for Marketers with guest Jeremy Connell-Waite: Your New Intelligent Assistant, how to really make AI work for you · 41 minEpisode #150. We're celebrating our milestone 150th episode with a technical skill that, if it hasn't already, will impact and shape the way we work and live our lives, and the…
- Episode 149 – Purpose Driven Careers with guest Megan Harrison: How to choose your next role for a successful and fulfilling marketing career · 32 min · Season 8 Episode 149Episode #149. Today's topic is an area of personal understanding, enabling you to take the reins of your career so that it's happening for you, not to you. We're discussing…
- Episode 148 – Brand Purpose with guest Helen Jeremiah: How a well-defined purpose can guide decisions, inspire teams and build trust with consumers · 34 min · Season 8 Episode 148Episode #148. The technical skill in this episode is brand purpose, providing marketers with the clarity on why their brand exists internally and externally, motivation for the…
- Episode 147 – Social Proof with guest Michael Goldstein: Why brands and agencies need to build ideas outside the office walls · 35 min · Season 8 Episode 147Episode #147. Social Proof is the technical topic featured in this episode as we delve into the benefits of collaborating, trialling and testing with consumers and influencers in…
- Episode 146 – DEI with guest Ali Hanan: Why representation matters as a force for growth and force for good · 41 min · Season 8 Episode 146Episode #146. Today's episode discusses the necessity of DEI and how as marketers we have a responsibility to reflect and shape the world around us – particularly as research*…
- Episode 145 – Marketing Culture with guest Abi Willstead: Specsavers' Marketing Excellence lead on a creating winning marketing culture · 38 min · Season 8 Episode 145Episode #145. Marketing Culture is the holistic topic discussed in this episode, the what, how and why your marketing function works day-to-day. Defining your marketing culture…
- Episode 144 – Growth Mindset with guest Charlotte Langley: Bloom & Wild's CMO on embracing the unknown in your leadership style · 40 min · Season 8 Episode 144Episode #144. The personal understanding topic explored in this episode is Growth Mindset - a belief system that people adopt where they believe that their qualities, skills…
- Episode 143 – Building brands with soul with guest Siew Ting Foo: Top CMO's insight on human-centric brand-building and leadership · 29 min · Season 8Episode #143. Today's topic is a technical and leadership skill exploring building and leading brands with soul, which doesn't just arise from the company strategy or tactical…
- Episode 142 – Connecting with your Consumers with guest Toby Horry: Insights from TUI's Global Brand and Content Director on understanding today's consumer · 33 min · Season 8 Episode 142Episode #142. Connecting with your Consumer is the focus of today's episode, an evolving technical and soft/human skill for marketers to develop as our human understanding…
- Episode 141 - Owning your Marketing Career with guest David Brewerton: How to find your ideal role with tips from Monzo's Marketing Director · 44 min · Season 8 Episode 141Episode #141. Today's personal understanding topic is about owning your marketing career so that it is fulfilling to you, and the steps you can take to be proactive and…
- Episode 140 - Marketing Excellence with guest Sue Warren: How Sky's Marketing Excellence Programme is driving greater impact and creativity for the brand · 39 min · Season 8 Episode 140Episode #140. We're starting the new year with a technical topic on Marketing Excellence, to inspire and empower high performance for all marketing leaders and those in their…
- Episode 139 – Personal Understanding with guest Kirsten McPherson: How knowing and connecting with yourself on deeper level makes you a better marketer · 36 min · Season 8 Episode 139Episode #139. Today's focus is on Personal Understanding, which is a fundamental pillar of the Whole Marketer philosophy and what we believe is the key to having a fulfilling…
- Episode 138 – Creativity with guest Kevin Chesters: How Can Marketers Unlock Their Creative Potential? · 50 min · Season 8 Episode 138Episode #138. Creativity is the skill featured in this episode, however being creative is not a department or a job title; it's a skill and mindset that every marketer can…
- Episode 137 - Marketing Roles with guest Margaret Jobling: The evolving skills today's marketers need to thrive in an AI world · 39 min · Season 8 Episode 137Episode #137. Today's episode is a holistic topic on how the breadth and depth of marketer's roles are continuing to evolve as we move towards leading the long-term commercial…
- Episode 136 – Working parents with guest Rachel Morris: A coaching expert's advice on balancing work and family life · 39 min · Season 8 Episode 136Episode #136. This episode is a personal understanding topic for working parents to help you gain fulfilment in your life as a whole - navigating the reality of being both a…
- Episode 135 - Effective copywriting with guest Dave Harland: How to write better, brilliant copy · 43 min · Season 8 Episode 135Episode #135. Today's topic is a technical skill on copywriting and its critical role in driving action and building brand trust. Joining Abby to discuss is seasoned copywriter…
- Episode 134 - Agency partnerships with guest Richard Robinson · 48 min · Season 8 Episode 134Episode #134. Today's topic is Agency Partnerships – what makes a great client-agency relationship and perspective from both sides of the fence. Joining Abby to discuss is…
- Episode 133 - Strategy with guest Alice Benham · 38 min · Season 8 Episode 133Episode #133. Strategy is the technical skill explored in this episode, with a lens on simplifying the process to ensure marketers have not only the vision and clarity for where…
- Episode 132 - Wellness with guest Rebecca Hirst · 31 min · Season 8 Episode 132Episode #132. The focus of this episode is wellness for marketers, and the importance of prioritising your wellbeing not only for your health but to also ensure you have the…
- Episode 31 - Ideal Role with guest Lauren Spearman · 33 min · Season 8 Episode 131Episode #131. Today's episode is a personal understanding topic on finding your ideal role; looking beyond the job title for a role that plays to your strengths and values and is…
- Episode 130 - Being Human with guest Dom Dwight · 41 min · Season 8 Episode 130Episode #130. Season 8 begins with a soft skill on being human and the importance of 'humanness' particularly for marketing leaders - being authentic, honest and open in order to…
- Episode 129 - Grief with guest Lucy Hudson · 50 min · Season 7 Episode 129Episode #129. Understanding grief is the topic of this episode, an area of personal understanding to support ourselves but also others in our care that may be experiencing grief…
- Episode 127 - Burnout with guest Briony Gunson · 42 min · Season 7 Episode 128Episode #128. The Burnout Miniseries ep5 – The last episode in our mini-series on burnout shares the story of an agency marketer who, following her experience of extreme burnout…
- Episode 127 - Burnout with guest Molly Innes · 34 min · Season 7 Episode 127Episode #127. The Burnout Miniseries ep4 – We're continuing our focus on burnout and how together, we can raise awareness to prevent it and support each other in our challenging…
- Episode 126 - Burnout with guest Rowan Morrison · 41 min · Season 7 Episode 126Episode #126. The Burnout Miniseries ep3 – The third episode in our burnout series, raising awareness to the physical, mental and emotional exhaustion that prolonged stress in…
- Episode 125 - Burnout with guest Alan Trice · 34 min · Season 7 Episode 125Episode #125. The Burnout Miniseries ep2 – Continuing our focus on burnout, this episode discusses the experience of a high-achieving marketer who went through burnout and their…
- Episode 124 - Burnout with guest Dr Fiona Crichton · 45 min · Season 7 Episode 124Episode #124. The Burnout Miniseries ep1 – Understanding burnout through a scientific lens is the focus of this episode, shining a light on the signs of burnout and how it…
- Episode 123 - Empowerment with guest Ellie Norman · 35 min · Season 7 Episode 123Episode #123. This episode is leadership skill on empowerment – a fundamental pillar of the Whole Marketer approach in order to create a wave of successful and fulfilled…
