About this podcast
The Write Connection podcast is designed to help you choose the right words and stories in your business content to create authentic connections with prospects, clients, partners, and colleagues. Meet Your Host... Katherine Burrows... Founder and CEO of Katherine Burrows Creative, creator of the Business Character Analysis, and Creative Content Strategist. As a lifelong writer and a professional copywriter for the last 12 years, I’ve noticed that so many coaches, speakers, and entrepreneurs really struggle to get the engagement and response they need from their content. That’s why I developed a really unique and powerful tool, specifically for entrepreneurs, speakers, and coaches, who are fed up with not achieving quality connections with their audience. Unlike a lot of other content creators, who still use formulas and metrics, I help my clients reveal the authentic character of themselves and their business, so their audience feels they identify with them instantly. If you’re finally ready to start building an authentic connection with your market, let’s have a cup of coffee and chat.
Episodes
The newest 20 of 65 episodes
- TWC KB Jacquie & Msenwa P1 · 23 minIf you enjoyed this episode, consider sharing, reviewing, or rating this on your podcast platform of choice. To reach out to Katherine, email her: [email protected]…
- TWC KB Jacquie & Msenwa P2 · 22 minIf you enjoyed this episode, consider sharing, reviewing, or rating this on your podcast platform of choice. To reach out to Katherine, email her: [email protected]…
- TWC S03 E12: How a Mental Health Crisis Started My Real Estate Career, With Special Guest, Jennifer Falloon · 21 min · Season 3 Episode 12I'm so excited to share with you my conversation with Jennifer Falloon, owner of Vorsa Investments. We explore the story behind her family's journey into real estate investments…
- TWC S03 E11: Looking for Clarity, Confidence, and Courage in Your Coaching Business? With Special Guest, Candy Motzek · 39 minJoin me for a conversation with Candy Motzek, host of the She Coaches Coaches podcast. We explore the transition from corporate to entrepreneurship and becoming a coach. What's…
- TWC S03 E10: How to Turn Your Past Trauma into Your Superpower for Life and Business with Special Guest, Anna Ditchburn · 30 min · Season 3 Episode 10Listen to Anna's journey through trauma, turning her trauma into her superpower, and now writing her book with me to help others be just as happy on the inside as they look on…
- TWC S03 E09: How The World's Best Courage Coach Writes a Book with Special Guest, Laban Ditchburn · 20 min · Season 3 Episode 9Listen to my chat with Laban Ditchburn as he gives me the inside story on writing his recently launched book Bet on You, available on Amazon. Text “Courage” to 33777 for a free…
- TWC S03 E08: Do you know how powerful it is to see ourselves in stories? With Special Guest Heather Hester · 15 minDo you know how powerful it is to see ourselves in stories? We know that stories can be powerful. One of the most powerful experiences in our journey of self-discovery is the…
- TWC S03 E07: The Time Myth: Work Smart to Write Your Business Book in as Little as 90 Days · 16 min · Season 3 Episode 7How long does it take to write a book? We hear different numbers from different writers over different genres- some of our most beloved books have been written in as little as a…
- TWC S03 E06 The Technology Myth: You Don't Need to Know Everything to Make an Impact · 9 min · Season 3 Episode 6Whether to run our businesses, connect with our communities, or manage our personal lives, most of us use technology every day. Apps, tools, and platforms can make it easier than…
- TWC S03 E05 The Content Myth: Your Expertise is Enough · 17 min · Season 3 Episode 5So many would-be authors worry that what they have to say isn't enough. That they aren't rich, famous, or interesting enough to fill a book with valuable content. This is myth…
- TWC S03 E04 The Competition Myth: Overcome Your Fear of Getting Lost in the Crowd · 7 min · Season 3 Episode 4Why would anyone read my book, when there are so many other options out there? I hear this all the time. The truth is that our business books have an excellent chance of being…
- TWC S03 E03 The Money Myth: The Intangible, Immense, and Long-Term ROI of Writing a Book for Your Business · 11 min · Season 2 Episode 3Why would a ghostwriter write her own book? Over my many years of writing for others, I've come across 5 myths that keep my clients from writing their books. ...And I've realized…
- TWC S03 E02: How Storytelling Creates Powerful Communication · 10 minWhat happens in our brains when we hear an awesome story? How do stories stick in our memories more than facts alone? Why do we tend to care so much more about information when…
- TWC S03 E13: Learn Why Making Your Business Accessible is Actually Profitable, With Special Guest, Linda Hunt · 21 min · Season 3 Episode 13Join me for an informative dive into the world of accessibility with Linda Hunt, Award-Winning Accessibility Consultant, Speaker, Author, CEO of Accessibility Solutions, and…
- TWC S03 E01: Our People and Their Potential are Our Greatest Assets with Guest Expert Hilda Gan · 23 minWhy is it so important to feel important? How does our uniqueness affect our workplace interactions? Why is inclusivity the single most impactful (and affordable!) way to improve…
- TWC S02 E25: Bridge to Season 3: Lessons Learned & Looking Forward with Special Guest, Carl Richards · 20 min · Season 2 Episode 25Listen in on my check-in with Carl Richards, my amazing podcast producer and coach, for a look at what I've learned over the last year of podcasting and what's coming up for…
- TWC S02 E24: The Challenge & Adventure of Finding the Right Voice for Clients with Special Guest, Earl Thomas · 18 min · Season 2 Episode 24Join me as I explore the challenge and adventure of finding the right voice for clients with my guest, Earl Thomas. Learn how the right voice for audio content is similar to the…
- TWC S02 E23: How I Transformed 10 Years of Blog Posts into a Powerful Book with Special Guest, Wayne Pratt · 20 min · Season 2 Episode 23Here's an inside look at the process of turning a blog into a book - a great way to repurpose your content and increase your reach to new audiences. My guest Wayne Pratt talks…
- TWC S02 E22: A Simple, Yet Powerful New Way to Define Your Ideal Client · 12 min · Season 2 Episode 22An introspective, rainy day dive into a simple yet powerful new way to define our ideal client. I share my thoughts about my own ideal client and why this is such an important…
- TWC S02 E21 Workshop May 18: The 5 Myths Keeping You from Launching Your Book or Podcast · 7 min · Season 2 Episode 21So excited about this special crossover episode with Carl Richards to give you a sneak peek about the FREE collaborative workshop we're offering Wednesday, May 18, 2022, from…







