Think with Google Firestarters
by Think with Google
Latest episode
Why Creativity is a Business Superpower, with Sue Unerman and…
Why Creativity is a Business Superpower, with Sue Unerman and…
About this podcast
Think with Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing and innovation communities, focusing on the areas of challenge and opportunity in the industry. This series of conversations builds off the back of almost 60 live events which were run over 10 years at Google. Think with Google Firestarters is commissioned by Think with Google.
Check out our YouTube video series at https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3
Episodes
The newest 20 of 60 episodes
- Why Creativity is a Business Superpower, with Sue Unerman and Kathryn Jacob · 45 minThe old rules of creativity are dead. Are you adapting fast enough? Sue Unerman and Kathryn Jacob, co-authors of "A Year of Creativity", reveal why "lazy" time fosters the most…
- The future of performance marketing with Kris Tait from Croud · 38 minPerformance marketing is changing fast. Are you keeping up? Kris Tait, US MD of digital agency Croud, reveals the critical mistake so many marketers make (clue: it's about brand…
- How agencies can drive growth, with Co:Definery's Robin Bonn · 44 minWhat does your agency offer clients that no one else can? Robin Bonn, founder of business consultancy Co:Definery, reveals how to create your own "market of one". Plus, the…
- How to lead successful cultural transformation, with Lloyds Banking Group's Tanya Evans · 37 minHow do you build a transformation culture that truly lasts? Tanya Evans, Group Culture & Leadership Director at Lloyds Banking Group, shares her proven strategies to driving…
- Brand strategy expert Phil Adams on why strategy is about working backwards from ideas · 40 minDo numbers inform all your strategic decisions? Phil Adams, Brand Strategy Consultant, says ideas, not stats, are the data that drive brands forward. In this episode of…
- The power of great copy, with brand tone of voice and copywriting expert, Vikki Ross · 42 minEverybody writes. But do you know what it takes to craft the perfect sentence? Acclaimed brand, tone of voice, and copy consultant Vikki Ross shares her secrets to writing…
- TakeOuts: The Choice Factory author Richard Shotton's Key Insights In 10 Minutes · 11 minNew: Firestarters TakeOuts! Our fast-paced, all-you-need-to-know version of the Think with Google Firestarters podcast. In this series, we'll be sharing highlights of our…
- TakeOuts: Strategist & Podcaster Rishad Tobaccowala's Key Insights In 10 Minutes · 14 minNew: Firestarters TakeOuts! Our fast-paced, all-you-need-to-know version of the Think with Google Firestarters podcast. In this series, we'll be sharing highlights of our…
- The secrets of effective marketing to gamers, with games strategist James Whatley · 43 minGaming represents a significant and diverse opportunity for marketers, so how can brands engage gamers in an authentic way? As gaming has matured as a medium, what are the…
- TakeOuts: WIRED co-founder Kevin Kelly's key insights in 10 minutes · 10 minNew: Firestarters TakeOuts! Our fast-paced, all-you-need-to-know version of the Think with Google Firestarters podcast. In this series, we'll be sharing highlights of our…
- TakeOuts: Quiet Storm founder Trevor Robinson's key insights in 10 minutes · 9 minNew: Firestarters TakeOuts! Our fast-paced, all-you-need-to-know version of the Think with Google Firestarters podcast. In this series, we'll be sharing highlights of our…
- Author Sam Conniff on becoming comfortable with uncertainty · 41 minIn an increasingly fast-moving and unpredictable world, the ability to navigate uncertainty has become a superpower. In this fascinating episode Sam Conniff, author…
- TakeOuts: VCCP CSO Michael Lee's key insights in 10 minutes · 11 minNew: Firestarters TakeOuts! Our fast-paced, all-you-need-to-know version of the Think with Google Firestarters podcast. In this series, we'll be sharing highlights of our…
- TakeOuts: Team culture expert Alison Coward's key insight in 10 minutes · 8 minNew: Firestarters TakeOuts! Our fast-paced, all-you-need-to-know version of the Think with Google Firestarters podcast. In this series, we'll be sharing highlights of our…
- Author Ann Handley on the secrets of great marketing writing · 36 minIs your grammatical perfectionism holding you back? Ann Handley, author of "Everybody Writes", says great writing is about clear communication — not flawless grammar. Hear Ann…
- 'Are advertising and PR really that different?', asks Weber Shandwick's Gen Kobayashi · 34 minAre PR and advertising really so different? Not according to Gen Kobayashi, CSO at Weber Shandwick. Hear him discuss why understanding people is at the heart of effective PR and…
- "Great advertising is just a matter of taste", says M&C Saatchi's Sophie Lewis · 40 minAll great advertising is just a matter of taste, says Sophie Lewis, CSO at M&C Saatchi. Hear her discuss why understanding cultural influences is the secret to creating real…
- Jason Oke, Global Client President at Dentsu on getting great advertising ideas made · 43 minHow can agencies sell stand out ideas to their clients? What are the secrets of establishing truly beneficial and sustainable client and agency relationships? In this fascinating…
- The secrets of successful marketing transformation with Alison Orsi · 36 minMarketing is the mortar that holds any business together, says marketing transformation consultant and former IBM CMO Alison Orsi. Tune in for her insights on mastering the art…
- The aesthetics of persuasion by design consultant Andy Cowles · 38 minHow do you capture someone's attention in under 3 seconds? Listen to design consultant and former creative director of Rolling Stone, Andy Cowles, on the art of effective visual…
