About this podcast
If you are a leader in architectural and design sales who wants to be an innovator in the future of the interior design industry then the Thrive In Design Podcast is for you! Join your host, Nicole Lashae Ben, a Design Strategist and Innovation Enthusiast, as she shares her expertise, as well as interview experts who will provide insight on dominating the market through shifting demands and creating digital experiences that keep designers engaged with your brand. Each week, she’ll share inspirational content that will guide you to exceed revenue goals for your interior product company while also creating a lasting impact on the built environment.
Episodes
The newest 20 of 93 episodes
- S10, E3: 5 Growth Challenges Interior Product Brands Need to Fix Before 2027 with Nicole Lashae Hall · 32 min · Season 10 Episode 3What if the product is not the problem? After working with and alongside more than 35 brands in 2026, Nicole Lashae Hall began noticing a set of recurring patterns across…
- S10, E2: Betting on Yourself: Building a Textile Brand with Purpose with Kim DiMarco · 39 min · Season 10 Episode 2What does it really take to bet on yourself, build a new product brand from the ground up, and stay rooted in your values while doing it? In this episode of Thrive In Design…
- S10, E1: Why Marketing, Sales, and AI Won’t Fix a Broken Specification Journey | Interior Product Brands · 26 min · Season 10 Episode 1What happens when an interior product brand treats marketing, sales, AI, and growth as separate problems? In this Season 10 opening episode of the Thrive In Design Podcast, host…
- S9, E12: When Details Matter: The Bespoke Business of Luxury Window Treatments with Vita Vygovska · 36 min · Season 9 Episode 12In this episode of Thrive In Design, Nicole Lashae Hall sits down with Vita Vygovska to explore the deeper role design plays in wellness, emotional experience, and human…
- S9, E11: The AI-Powered Product Developement and Marketing: What’s Working Right Now with Stacy Garcia · 46 min · Season 9 Episode 11In this episode of Thrive In Design, Nicole Lashae Hall sits down with Stacy Garcia—founder, designer, and entrepreneur—to explore how she built a multi-faceted brand spanning…
- S9, E10: Inside the AI in Design Summit: Why This Event Matters Now with Nicole Lashae Hall · 20 min · Season 9 Episode 10In this solo episode of Thrive In Design, Nicole Lashae Hall pulls back the curtain on the vision behind the upcoming AI & Design Summit and why this moment represents a critical…
- S9, E9: From Data to Deals: Using AI to Identify and Win New Accounts with Kate Rancourt · 44 min · Season 9 Episode 9In this episode of Thrive In Design, Nicole Lashae Hall sits down with Kate Rancourt, Director of Customer Insights & Growth at One Workplace, to explore how AI is reshaping the…
- S9, E8: 2026 Is a Positioning Year: Fewer Designers. Higher Influence. Bigger Stakes - with Nicole Lashae Hall · 30 min · Season 9 Episode 8In this episode of Thrive In Design, host Nicole Lashae Hall breaks down the latest ThinkLab 2026 benchmark report through the lens of a strategist—translating research into…
- S9, E7: The Brand Story Blueprint: How to Get Specified by Designers with Adam Kubryk and Brooke Taylor · 47 min · Season 9 Episode 7In this episode of Thrive In Design, host Nicole Lashae Hall sits down with Brooke Taylor and Adam Kubryk, co-founders of Vendor Bootcamp, to unpack what it truly takes for…
- S9, E6: Inside the Shifts Reshaping Design, Manufacturing, and Brand Trust with Amanda Schneider · 41 min · Season 9 Episode 6In this episode of Thrive In Design, host Nicole Lashae Hall sits down with Amanda Schneider, Founder and President of ThinkLab, to unpack what it really takes to build a…
- S9, E5: From Concept to Contract: A Go-To-Market Sales Playbook for Interior Product Brands with Nicole Lashae Hall · 20 min · Season 9 Episode 5In this episode of Thrive In Design, host Nicole Lashae Hall breaks down a critical misconception holding interior product brands back: confusing a product launch with a true…
- S9, E4: From Press to Pipeline: How Strategic PR & Authentic Storytelling Drive Growth in Design Brands with Susan Fernandez · 46 min · Season 9 Episode 4In this episode of the Thrive In Design Podcast, host Nicole Lashae Hall sits down with Susan Fernandez, Senior Vice President of Marketing at UpSpring, to unpack how…
- S9, E3: Strategy That Sells: Why Most Product Brands Are Underprepared for the Future of Design with Nicole Lashae Hall · 25 min · Season 9 Episode 3In this episode of the Thrive and Design Podcast, Nicole explores how the design industry has quietly but permanently shifted — and why many brands are still operating with…
- S9, E2: Expanding the Role of Design: From Buzzwords to Better Business with Cheryl Durst · 40 min · Season 9 Episode 2In season 9, episode 2 of the Thrive In Design Podcast, host Nicole Lashae Hall welcomes Cheryl Durst, Executive Vice President and CEO of the International Interior Design…
- S9, E1: Strategy That Sells: The Season 9 Reset on Positioning and Clarity with Nicole Lashae Hall · 23 min · Season 9 Episode 1In this opening episode of Season 9, Nicole reintroduces the podcast, shares her personal and professional evolution, and clearly defines who this show is for: interior product…
- Season 9 Trailer: Redefining Success, Sustainability, and Leadership in Design · 2 min · Season 9Season 9 of Thrive in Design podcast reveals strategies for interior product brands to drive specification growth with AI and modern sales tactics.
- S8, E7: The Designer’s Growth Plan: Brand and Interior Product Launch Strategy with Ericka Saurit · 57 min · Season 8 Episode 7In today’s episode, we’re joined by Ericka Saurit, who shares insights on what interior designers truly need today—from brand strategy and product launches to story-driven…
- S8, E6: The Science of Beauty: How Design Shapes Human Health with Mike Peterson · 31 min · Season 8 Episode 6In today’s episode, we’re joined by Mike Peterson to explore how neuroaesthetics and biophilia are reshaping design to support human health and well-being. Mike is a true pioneer…
- S8, E5: Designing for a New Era: Melissa Marsh on Connection, AI & Workplace Culture · 37 min · Season 8 Episode 5In today’s episode, we’re joined by Melissa Marsh to help us unpack the major themes and insights that emerged from this year’s NeoCon 2025 show. We explore key takeaways around…
- S8,E4: Connecting with Millennials & Gen Z Designers: Tarra Avila on Strategy That Sticks · 30 min · Season 8 Episode 4In today’s episode, we sit down with Tarra Avila for an inspiring conversation about NeoCon 2025, the future of design networking, and how brands can create meaningful…
