Tiff Talks Tech
by Tiffany De Alva
The Expansion Plan That Helped Us Add 108 Properties in 5 Months
About this podcast
Welcome to Tiff Talks Tech — the podcast where I, Tiffany, your seasoned multifamily marker-turned-tech expert, guide you through the labyrinth of tech challenges in a way that’s easy to understand (and some might dare to say fun). With five years of in-the-trenches experience on the multifamily marketing frontlines, I’ve witnessed firsthand the struggles that marketers face in this dynamic industry. But here’s the twist: I didn’t just observe from the sidelines. I took the plunge and transitioned to the vendor side, where I rolled up my sleeves and got down to business, tackling those very problems head-on. This unique journey has equipped me with a comprehensive understanding of both sides of the coin – the marketer’s perspective and the vendor’s solutions. Each episode of Tiff Talks Tech is a testament to my dual perspective, as I invite industry experts to join me in dissecting multifamily marketing tech woes. Together, we delve deep into the intricacies of CRM integrations, website optimization, data analytics, and more, offering practical insights and real-world solutions. So, whether you’re a seasoned marketer grappling with tech complexities or a tech vendor eager to bridge the gap, join me on Tiff Talks Tech for candid conversations, actionable advice, and a whole lot of tech talk served with a side of casual conversation. Learn More: https://tiffanydealva.wixsite.com/tiff-talks-tech-1
Episodes
The newest 20 of 64 episodes
- The Expansion Plan That Helped Us Add 108 Properties in 5 Months · 14 minWhat happens when you stop chasing new logos and start expanding inside the clients you already have? In this episode, I break down a real client expansion plan — start to finish…
- Beyond Passwords: Building Trust and Staying Safe Online · 51 minWe spend thousands protecting our homes and cars—but what about our digital lives? This week on Tiff Talks Tech, I'm joined by online trust and safety expert Bethany Foote to…
- From SEO to AEO: The Rise of Answer Engine Optimization in Multifamily · 17 minWhat happens when renters stop searching… and start prompting? In this episode, Tiffany explores the shift from Search Engine Optimization (SEO) to Answer Engine Optimization…
- Geofencing Isn’t a Gimmick: How It Actually Works in Multifamily · 35 minGeofencing has been around for years—but is it actually effective for multifamily marketing, or is it just another industry buzzword? In this episode of Tiff Talks Tech, Tiffany…
- The New Playbook for Multifamily Content Marketing · 32 minContent marketing in multifamily has changed—but has your strategy kept up? In this episode of *Tiff Talks Tech*, I'm joined by **Lucas Blancas**, founder of Lineups, to explore…
- Training Is the Most Underrated Marketing Strategy · 44 minTraining Is the Most Underrated Marketing Strategy When people think about marketing, they usually think about campaigns, content, or advertising. But what if one of the most…
- The Rise of Agentic Teams: How AI and Humans Scale Together · 33 minWhat happens when AI stops being just a tool… and starts becoming part of your team? In this episode of Tiff Talks Tech, Tiffany sits down with , COGO at Booth , to talk about…
- Building the Rooms High-Achieving Women Actually Want to Be In · 33 minWhy do so many high-achieving women still feel disconnected—even at the highest levels of their careers? In this episode of Tiff Talks Tech, Tiffany sits down with Leslie…
- From Chatbots to Business Systems: The Real Evolution of AI in Multifamily · 32 minAI is everywhere in multifamily—but are we actually talking about the same thing?In this episode of Tiff Talks Tech, Tiffany sits down with Jacob Carter, Founder & CEO of Nurture…
- RETCON Isn’t Just a Conference: Here’s What It Really Does for Your Business · 27 minIf you’ve ever wondered whether industry conferences are actually worth it—this episode is for you. In this episode of Tiff Talks Tech, Tiffany sits down with RETCON founder…
- How to Spot the Multifamily Products Who Actually Have AI · 13 minIf every multifamily vendor claims to be “AI-powered”… how do you tell who’s real — and who just changed their marketing copy? In this episode, Tiffany cuts through the noise of…
- The Dark Side of Automation: When ‘Efficient’ Makes the Resident Experience Worse · 13 minAutomation has transformed multifamily operations — faster follow-ups, streamlined workflows, and systems that promise to “do more with less.” But at what cost? In this solo…
- Compliance and Regulation Watch for AI in Multifamily · 33 minArtificial intelligence is rapidly transforming the multifamily industry—from leasing assistants and lead scoring to call analytics and marketing automation. But as adoption…
- The Renter Trust Recession · 11 minWe’re in a renter trust recession—and the data is finally catching up. In this solo episode, Tiffany explores why renters are more skeptical than ever of reviews, pricing, fees…
- The “Invisible Work” Tension Between Onsite + Corporate · 15 minOnsite teams feel overworked and underrecognized. Corporate teams feel blamed for decisions made under pressure. And somewhere in the middle? A growing tension fueled by…
- More Tech, More Problems? How to Untangle a Messy Multifamily Stack · 31 minThe multifamily industry doesn’t have a tech shortage—it has a tech strategy problem. Over the years, operators have stitched together marketing, operations, and property…
- Tech Doesn’t Fail—Adoption Does: The Anatomy of a Rollout That Works · 15 minEveryone loves to blame the tech when a rollout falls flat—but most of the time, the technology isn’t the problem. Adoption is. In this solo episode, Tiffany breaks down why…
- Marketing Magic: How to Create Campaigns That Residents (and Your Boss) Love · 40 minWhat does it take to create marketing that wins over residents—and your boss? Barbara joins Tiffany to share her take on building campaigns that delight internal teams, resonate…
- A/B Testing for People Who Hate Numbers · 14 minYou don’t need to be a data scientist to run powerful A/B tests. In this episode, Tiffany breaks down the art (yes, art!) of testing creative, messaging, and campaigns in a way…
- Tools to Get in Front of Your Audience · 38 minThe sales tech landscape is overflowing with tools promising better outreach, faster follow-ups, and more closed deals—but which ones actually help you connect with multifamily…
