538. Methodology Over Model

In this episode, Brad Hairston talks with Kathleen Walch, an AI strategist and frequent author/speaker at the Project Management Institute, who explains how the CPMAI methodology helps organizations avoid the most common reasons AI projects fail: skipping the business problem, neglecting data, and confusing automation with autonomy.
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What we discussed with Kathleen:
* The origin of CPMAI, from Cognilytica’s 2018 work to PMI’s fastest-growing certification
* CPMAI’s six phases, and why teams that skip straight to model development (or building agents) are set up to fail
* Overpromising and under-delivering, “pseudo-AI,” and why AI is the “oldest newest technology”
* AI literacy as a reflex: perishable, durable and enduring skills
* Agentic AI versus automation, and why not every organization needs to build its own agents
* AI governance as an organization-wide responsibility, not just IT’s
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