Über diesen Podcast
Welcome to the Trusted Authority!
The show all about becoming known, respected and of course trusted for your area of expertise, beyond your credentials and titles. I'm your host Petra Zink, and I'm on a mission to make the smartest voices heard and recognised, not the loudest.
Every week, you learn strategies, tactics and best practises on how to go from technical expert (and best kept secret) to become the trusted authority in your industry.
And that's a wrap, thank you so much for listening! If you want more, check out my free resources to get your Trusted Authority journey started!
Hop over to impaccct.com/freebies and enjoy the gifts!
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Die neuesten 20 von 194 Folgen
- 193. 12 Experiments in 12 Months: A New Way to Build Credibility in a Sceptical World · 19 Min.👉 Ready to plan your 2026 the right way? Download the free 2026 Planning Worksheet and get ready for Part 2, where we turn these insights into a concrete 2026 plan…
- 192. Your 2026 Playbook: The Exact Strategic Planning Process I Use With My Executive Clients · 21 Min.Welcome [back] to part of our 2026 planning session! In this episode, we turn the insights from Part 1 into a practical, honest review of your year - the same strategic process I…
- 191. Before You Plan 2026, Listen to This: What 2025 Really Revealed · 39 Min.Before you start planning 2026, you need to understand what 2025 really exposed – in your career, business model, and positioning. In this episode, I break down the big shifts…
- 190. Stop Choosing Between Personal & Company Brand — This 2×2 Framework Changes Everything · 16 Min.Most leaders still roll their eyes at "personal branding." And honestly — they're right to. Influencer vanity content? Irrelevant. Posting every day for reach? Dead strategy…
- 189. The Truth About Visibility: Why Being Seen Isn't the Same as Being Remembered [Sally Porteous] · 42 Min.When most people think about visibility, they picture LinkedIn posts, social media, or personal branding. But the truth is — the fastest way to build real authority isn't online…
- 188. Authority Capital: The Operating System for What's Next · 22 Min.Episode Summary What got you here won't get you there. For years, personal branding was the shortcut: post online, share your story, build visibility. It worked—until it didn't…
- 187. From Roles to Portfolios: Rethinking Careers Before 2026 [Genevieve Ryan] · 45 Min.Today's workforce has changed faster than most leaders have. We unpack what that means with organisational development partner Gen Ryan, who's been ahead of the curve on offshore…
- 186. One Day Six Months: The Value of Collapsing Time · 20 Min.We've all heard it: Fast. Good. Cheap. Pick two. But in a world where AI moves faster than teams can meet, timelines collapse by lunch, and trust is the new currency - that…
- 185. What It Takes to Lead Under Pressure - When Everyone's Watching, and the Stakes Are at the Top [Katarina Carroll] · 44 Min.Free Masterclass Invitation To mark the 4-year anniversary of Trusted Authority, I'm running a free 60-minute masterclass to help you: In just one 60-minute live session [offered…
- 184. The Trust Playbook — How to Lead Through Disruption & Build Authority in Uncertain Times [Jason Titman] · 34 Min.Free Masterclass Invitation To mark the 4-year anniversary of Trusted Authority, I'm running a free 60-minute masterclass to help you: In just one 60-minute live session [offered…
- 183. Everyone's Chasing Tools — But This Is What Actually Builds Authority · 14 Min.Free Masterclass Invitation To mark the 4-year anniversary of Trusted Authority, I'm running a free 60-minute masterclass to help you: In just one 60-minute live session [offered…
- 182. Designing for Trust: How Great Products (and Leaders) Earn It · 39 Min.🔗 [L&D Summit 17th June 2025 - How to position yourself as an expert through personal brand building]: https://lu.ma/sl954mpr 🔗 [Build Your Influence Ecosystem Summit 18th June…
- 181. Curious Influence: How MBS Builds Trust Without Titles or Control [Michael Bungay Stanier] · 24 Min.Resources and upcoming events: 🔗 [L&D Summit 17th June 2025 - How to position yourself as an expert through personal brand building]: https://lu.ma/sl954mpr 🔗 [Build Your…
- 180. The Executive Code: 14 Authority Moves Redefining Influence in 2025 · 42 Min.Resources and upcoming events mentioned in this episode: 🔗 [L&D Summit 17th June 2025 - How to position yourself as an expert through personal brand building]…
- 179. When You Outgrow Your Brand: How to Evolve Without Losing Credibility · 39 Min.Join the Build Your Influence Ecosystem Summit FOR FREE on the 17th + 18th June → www.multidleaders.org/summit If you've been feeling like the offers, message, or brand you built…
- 178. Business is NOT as usual - And neither is Leadership · 24 Min.Authority Monetisation Lab - 16 + 17th 2025 April, Gold Coast: Early Access Pricing available for a limited time only: https://www.impaccct.com/authority-monetisation-lab Off…
- 177. Beyond Expertise: Why Top Executives Build Frameworks, Not Just Solve Problems · 18 Min.Authority Monetisation Lab - 16 + 17th 2025 April, Gold Coast: Early Access Pricing available for a limited time only: https://www.impaccct.com/authority-monetisation-lab Off…
- 176. AI, Trust & The Future of Work: Why Building an Authority Brand is Your Greatest Career Asset in 2025 · 40 Min.Authority Monetisation Lab - 16 + 17th 2025 April, Gold Coast: Early Access Pricing available foe a limited time only: https://www.impaccct.com/authority-monetisation-lab Off…
- 175. [The Rise of] The Fractional Executive · 23 Min.Authority Monetisation Lab - 16th + 17th April - Gold Coast. In person - you and me, developing your Signature Framework. Save your spot now and secure early access pricing…
- 174. The Cheat Code To Exponential Career and Business Growth in Economy 4.0 · 14 Min.*Early Bird Launch Price* Trusted Authority: https://www.impaccct.com/trusted-authority-signature-program-2025 ______ Learn about the one skill that is crucial role in today's…
