UGC Pro Podcast
by Kelly Rocklein
Latest episode
The Income Evolution: How to Turn Your Side Hustle Into Predictable…
The Income Evolution: How to Turn Your Side Hustle Into Predictable…
About this podcast
UGC Pro is the go-to podcast where creative strategy, freelancing, and UGC innovation collide. Hosted by Kelly Rocklein—creative director, mentor, and marketer behind $500M+ in brand revenue—this show is packed with tactical advice, honest convos, and real stories from creators scaling their UGC biz. Whether you're pitching clients or folding laundry, tune in weekly for actionable insights that’ll help you grow with confidence and actually get results.
Episodes
- The Income Evolution: How to Turn Your Side Hustle Into Predictable, Recurring Income (Part 3) · 14 min · Season 2 Episode 4Most people start a side hustle chasing projects—one deliverable, one invoice, one paycheck at a time. And while that works in the beginning, one-off work doesn’t create…
- How to Build a Side Hustle From Your Existing Skills: The Smart AND Sustainable Way (Proven Blueprint)—Part 2 of 4 in Partnership with Entrepreneur Magazine · 15 min · Season 2 Episode 3Are you building a side hustle before you need it — or because you need it now? In this episode, I break down how to start a side hustle without reinventing yourself, whether…
- Layoffs Are Rising! Build This Before It’s Too Late (My Side Hustle Strategy): Part 1 of 4 · 13 min · Season 2 Episode 2What would happen if your paycheck stopped tomorrow? In this episode, I break down why your 9–5 job is no longer a safety net — it’s a single point of failure — and how to build…
- Meta Ads in 2026: Andromeda, Gem & Lattice Explained SIMPLY For Creative Marketers · 9 min · Season 2 Episode 1If your Meta ads have been tanking lately, it’s not your ad account — it’s your creative strategy. In this episode, we break down what really changed with Meta's new ad delivery…
- Creator Vault: Empowering UGC Creators and Influencers with Transparency ft. Mia Mirzayan (Founder of Creator Vault) · 31 min · Season 1 Episode 13I’m beyond excited for today’s episode, because I’m joined by Mia Mirzayan: a powerhouse UGC Creator, Creative Strategist, and the CEO + Founder of Creator Vault. After working…
- The Storytelling Playbook for Creators & Entrepreneurs: How to Use Storytelling to Grow Your (Personal) Brand and SELL—FREE 90 Minute Panel · 1 h 16 min · Season 1 Episode 11Storytelling isn’t optional—it’s how clients, customers, and media decide what you stand for. In this live Deschutes Women in Business panel, we break down practical storytelling…
- UGC Truths: Pricing, Portfolios, Creative Strategy & Landing High-Paying Brand Deals · 1 h 8 min · Season 1 Episode 10Join me and Terri as we go through a series of questions having to do with UGC and creative strategy. In this episode, I share my story of how I got started in user-generated…
- Neurodivergent Entrepreneurship: 72 Hours Without ADHD Meds & What It Taught Me · 39 min · Season 1 Episode 9What happens when you go 72 hours without your ADHD meds as a neurodivergent entrepreneur? In this raw and reflective episode, Kelly Rocklein (Creative Strategist, Founder of UGC…
- PART 2: From Massage Therapist to Six-Figure Strategist—Sam’s UGC-to-Creative-Strategy Leap! · 51 min · Season 1 Episode 8This is the follow-up episode to part 1 of 2 (listen to part 1 if you haven't already). In this episode, we dig into UGC creative strategy end-to-end—how ideas become briefs…
- PART 1: From Massage Therapist to Six-Figure Strategist—Sam’s UGC-to-Creative-Strategy Leap · 59 min · Season 1 Episode 7In this episode, I sit down with Sam—a former massage therapist and modern dance grad who discovered UGC on TikTok, landed her first creative strategy client from my free…
- Breaking Out of Low-Paying UGC Deals: The Path to Creative Strategy & Building a Profitable Career in 2025 · 1 h 4 min · Season 1 Episode 6🎙️ What is Creative Strategy & How UGC Creators Can Get Paid More Join Arbel's private community (Creator5) here: https://whop.com/creator5?a=kellyb4 If you’ve been wondering how…
- The New UGC Coach Trend That's Confusing Creators: "High-Ticket Retainers" / "Face of The Brand" · 19 min · Season 1 Episode 5In this episode, I cut through the hype and give you the real blueprint for building long-term success as a UGC creator. I share why gimmicky programs aren't the answer, and how…
- TEA TIME: High-Ticket UGC Deals & What to Post for Inbounds as a UGC Creator · 26 min · Season 1 Episode 4Back & Bigger Than Ever: Creator Confidential Recap, High-Ticket UGC Deals, What to Post for Inbounds, & What Future Episodes to Expect on the UGC Pro Podcast... After a short…
- Two Weeks In & Fired? The Toxic Truth About Creative Hiring · 20 min · Season 1 Episode 3What happens when a rising creative strategist leaves her secure role for a dream opportunity — only to be let go just two weeks in? In this eye-opening episode of the UGC Pro…
- AI, UGC & Infinite Message Testing: The Future of Creative Strategy & The Creator Economy · 35 min · Season 1 Episode 2In this Part 1 or 2 episode of the UGC Pro Podcast, Kelly and Shane unpack how AI is transforming UGC, creative strategy, and infinite message testing—without replacing the human…
- What It’s Really Like Your First Week as a Creative Strategist (Client Examples + SOW Walkthrough) · 37 min · Season 1 Episode 1Ever wonder what a creative strategist actually does in week one? In this deep-dive episode, Kelly shares her unfiltered experience onboarding two clients, walking through real…
- Introducing: UGC Pro Podcast · 1 min · Season 1Welcome to UGC Pro, the podcast where creative strategy, UGC innovation, and freelancing success collide. Hosted by Kelly Rocklein—a self-taught creative marketer with over a…
