Under Embargo Podcast
autor: Under Embargo Team
AI-For-Comms: Trading Grunt Work for Real Strategy with AI w/Jessen…
O tym podcaście
Welcome to 🎙️Under Embargo—the no fluff, no filters, no f*cks given communications podcast.
PR and communications have never been messier. AI is ruining brand voice, CEOs’ hot takes matter more than actual products, and the best media relationships happen in DMs (where LinkedIn holds more sway than The Wall Street Journal.) Meanwhile, comms pros are now ghostwriters, social strategists, prompt engineers, and trend forecasters all at once—but we still have to elbow our way to the boardroom table. Welcome to Under Embargo—the podcast where Becca Chambers (corporate comms powerhouse, Chief Marketing and Communications Officer, and ADHD queen) and Parry Headrick (Crackle PR agency founder, media whisperer, and professional sh*t-stirrer) say the quiet part out loud about PR, communications, and the insanity in between. With decades of experience and a mutual allergy to corporate BS, Becca and Parry bring unfiltered takes, sharp industry insights, and battle-tested wisdom from both the agency and in-house trenches of communications. No fluff. No press releases that no one will read. And definitely no thought leadership hot takes written by ChatGPT. New episodes drop whenever we feel like it (or get our act together). 🎙️ Under Embargo: No fluff. No filters. No f*cks given.
Odcinki
Najnowsze 20 z 22 odcinków
- AI-For-Comms: Trading Grunt Work for Real Strategy with AI w/Jessen Gibbs, CEO & Co-Founder at Shadow, Inc and Dalyan Parker , Co-Founder at Shadow, Inc · 53 min · Sezon 2 Odcinek 12We burn 40% of our time on research that AI can finish in 10 minutes, and that gap is where strategy dies. Jessen Gibbs, CEO and Co-Founder of Shadow, and Dalyan Parker…
- Build the Infrastructure Now: How to Win LLM Visibility with Sarah Evans · 51 min · Sezon 2 Odcinek 11Sarah Evans joins the show to break down how communicators and CMOs can earn real visibility inside LLMs—not by chasing dashboards, but by building machine-readable authority…
- You Are Not Running a Daycare: Meg Scheding on Treating Professionals Like Adults and Pricing Like It Matters w/ Meg Scheding · 47 min · Sezon 2 Odcinek 10Meg Scheding joins the show to break down what it actually takes to build a fractional consulting practice—and why most people who say they want out of corporate life end up…
- Nobody Builds Tools for Us: Michelle Masek on Why Comms Deserved Its Own AI Platform w/ Michelle Masek, Founder & CEO at Honeyjar · 56 min · Sezon 2 Odcinek 9AI is coming for the mechanics of comms—media lists, briefing docs, visibility calendars—but it cannot replace strategy, judgment, or relationships. Michelle Masek, founder and…
- The R in PR Still Wins: Why Relationship-Led Media Matters More in an AI-Saturated World w/ Joseph Gallo, Director of Communications at PayPal · 58 min · Sezon 2 Odcinek 8Joseph Gallo, Director of Communications at PayPal, breaks down how he makes regulated crypto and stable coin products understandable to everyday audiences, navigates…
- Your Humanity Is the Strategy: Why AI Averages Everything Out and Communicators Are the Differentiator w/ Keith Berman, Director Internal Comms @ Vertafore · 52 min · Sezon 2 Odcinek 7Keith Berman joins the show to talk about why internal comms is fighting its way back to the strategic table—and why that fight matters more now than ever. The conversation…
- Fragmented Influence: Why PR Now Means Podcasts, Substacks, and Eight Revenue Streams Per Journalist w Brett Farmiloe, Founder at Featured.com · 44 min · Sezon 2 Odcinek 6Brett Farlow, founder and CEO of Featured.com and the person who brought Help A Reporter Out back from the dead, breaks down how his team rebuilt trust in journalist-source…
- Meredith in the Media: What Happens When a PR Veteran Flips the Model and Interviews the Journalists w/ Meredith Klein, Head of Consumer & Product Communications at Pinterest · 58 min · Sezon 2 Odcinek 5Former Walmart and Pinterest comms leader Meredith Klein joins Perry Hedrick and Becca Chambers to break down how PR professionals can adapt to a fragmented media landscape where…
- Pushing Past Bureaucracy: Fast-Tracking Comms Strategy and AI in Public Affairs w/ Ian Bain, Communications Expert at ianbain.org · 47 min · Sezon 2 Odcinek 4Struggling with adapting fast-paced communications strategies to public sector realities? Ian Bain, executive director of strategy and communications, reveals the mindset shifts…
- Integrating AI Into PESO: Shattering Silos and Building the Future of Comms Talent w/ Gini Dietrich, Founder and CEO at Spin Sucks · 48 min · Sezon 2 Odcinek 3Struggling with integrating AI into your communications strategy? Gini Dietrich, creator of the PESO Model and communications leader, reveals actionable ways to align paid…
- A Comms Recruiter Perspective: Shifting Skill Sets and the New Comms Career Playbook w/ Brooke Kruger, Communications Recruiter and Founder at KC Partners · 47 min · Sezon 2 Odcinek 2Struggling with how to stand out in an evolving communications job market? Brooke Kruger, communications recruiter and founder of KC Partners, reveals critical skill shifts and…
- AI Isn’t Autopilot: Real Tactics for Upskilling Comms and Winning Earned Attention w/ Chris Gee · 41 min · Sezon 2 Odcinek 1Struggling with how to translate AI buzz into meaningful, practical impact for your communications strategy? Chris Gee, CEO and AI strategist, reveals specific workflows and…
- Rewriting Corporate Culture: How Chili Piper Scales with Humans, AI Agents, and Radical Decision-Making w/ Alina Vandenberghe, Co-Founder at Chili Piper · 49 min · Sezon 1 Odcinek 10Send us a text What happens when an engineer-turned-entrepreneur brings B2C energy to B2B enterprise software and a borderline obsession with fixing broken meetings? You get…
- It’s Not Just Strategy: Emotional Labor and the Need for Community in Comms with Gabrielle Ferree, Founder at Off the Record · 52 min · Sezon 1 Odcinek 9Send us a text What happens when comms pros finally take their own advice—and build platforms for themselves?In this episode of Under Embargo, we sit down with Gabrielle…
- AR is Not Pay-for-Play: 25 Years in Comms w/ Alyssa Stone, Leading Analyst Relations at Wiz · 52 min · Sezon 1 Odcinek 8Send us a text In this episode of Under Embargo, Becca and Parry sit down with one of the best-kept secrets in enterprise comms—Alyssa Stone, head of Analyst Relations at Wiz…
- Authenticity Isn’t a Tactic, It’s the Whole Damn Strategy with Ashley Faus, Head of Lifecycle Marketing at Atlassian · 57 min · Sezon 1 Odcinek 7Send us a text This episode is equal parts spicy comms truth and high-functioning marketing chaos (with a little ADHD sparkle on top). We’re joined by Ashley Faus, Atlassian’s…
- Comms Shouldn’t Report to Marketing—Here’s Why with Roberto Munoz, CEO & Founder at Munoz Communications · 49 min · Sezon 1 Odcinek 6Send us a text The phrase “fractional comms leader” might sound like consulting fluff—but Roberto Muñoz is here to tell you it’s anything but. In this episode, Becca and Parry…
- PR for PR: The Meta Magic (and Madness) of Comms at Muck Rack with Linda Zebian, VP of Comms at Muck Rack · 47 min · Sezon 1 Odcinek 5Send us a text In this episode of Under Embargo, we’re joined by Linda Zebian, newly-minted VP of Communications at Muck Rack, for a conversation that’s equal parts insightful…
- Add a Zero: Bribes, Rankings, and the B2B Fame Game with Jeremy Boissinot, CEO of Favikon · 51 min · Sezon 1 Odcinek 4Send us a text What happens when you create the only legit LinkedIn influencer ranking platform in the world… and then make the algorithm public? You get bribe offers. Hate mail…
- Leading with Empathy: A Comms Imperative with Robin Daniels, CBO of Zensai · 47 min · Sezon 1 Odcinek 3Send us a text What is a Chief Business Officer, anyway? This week on Under Embargo, Parry and I sat down with Robin Daniels—Chief Business & Product Officer at Zensai—for a…







