D38 Building Data Culture with Datafluencers

Summary

Fresh off the stage at Tableau Conference 2026, Sarah Burnett and Fiona Crocker bring their live TC26 session straight to the unDUBBED audience. Their session was called Building a Data Culture with Datafluencers, and the whole premise is this: the best data work in most organisations will never be seen - not because it isn't good enough, but because nobody told the story.

They walk through why brilliant work disappears, who is responsible for fixing it, and the practical tools to start changing that this week. The centrepiece is the seven-part data story arc, walked through using…