UNTHNKBL LIVE
by Michael Bayler
Latest episode
UNTHNKBL LIVE - Episode 28 - The Map And The Territory
UNTHNKBL LIVE - Episode 28 - The Map And The Territory
About this podcast
"Before we can do the impossible ... we have to think the unthinkable."
Fronting up to the most profound and enduring business and brand challenges facing leadership in the 21st century, pioneering strategist and marketer Michael Bayler draws on decades of thinking, writing, speaking and advising many of the world's largest brands in technology, telecoms, banking, financial services, media and entertainment, consumer goods, and life sciences.
Episodes
The newest 20 of 28 episodes
- UNTHNKBL LIVE - Episode 28 - The Map And The Territory · 12 minIt’s widely believed that ‘the data’ admits us to a comforting future of increasing precision and predictability. But there’s another, darker and far less explored, side to this…
- UNTHNKBL LIVE - Episode 27 - The Heart of The Machine · 12 minIn a time when artificial intelligence increasingly mimics human capabilities - writing essays, creating art, and engaging in seemingly meaningful conversations - we find…
- UNTHNKBL LIVE - Episode 26 - Valuing Human Cognition In The Time of AI · 9 minThe case of Dr. P, chronicled in Oliver Sacks' "The Man Who Mistook His Wife for a Hat", provides a powerful metaphor. Dr. P, suffering from visual agnosia due to damage to his…
- UNTHNKBL LIVE - Episode 25 - Agentic AI and Brand Transformation · 7 min · Season 1 Episode 25For the seventh session in this series, we examine Agentic AI's radical and long-awaited enablement of intelligent, contextual customer services. Where the majority of current AI…
- UNTHNKBL LIVE Episode 24 - How Information Disrupts Markets · 9 min · Season 1 Episode 24We step back from exploring how this century’s giant network innovators have leveraged radical new models of value, looking at the history of how information itself has steadily…
- UNTHNKBL LIVE Episode 23 - Rethinking Value in 2025 - Part Five · 7 minHow GAFA and NATU overturned value For the fifth article in this series, we move on from digital disruption to explore how this century’s giant network innovators have gone…
- UNTHNKBL LIVE Episode 22 - Rethinking Value in 2025 - Part Four · 10 min · Season 1 Episode 22For this fourth episode, we turn from the value proposition to customer value itself. How has the digital revolution overturned it, and what are the implications for innovators?…
- UNTHNKBL LIVE Episode 21 - Rethinking Value in 2025 - Part Three · 5 min · Season 1 Episode 21In this third session, to set the scene for developing a fit-for-purpose value proposition, we need to get inside the mind of the customer and see our offerings from their…
- UNTHNKBL LIVE Episode 20 - Rethinking Value in 2025 - Part Two · 5 minNo Value Proposition. No Growth. Throughout 2025, I’ll be examining - with regular contributions from fellow travellers - the many and ever-changing facets of value in the 21st…
- UNTHNKBL LIVE Episode 19 - Rethinking Value in 2025 - Part One · 7 minThroughout 2025, I’ll be examining - with regular contributions from fellow travellers - the many and ever-changing facets of value in the 21st century. The work will be made…
- UNTHNKBL LIVE Episode 18 - What Would Orwell Think? · 45 min · Season 1 Episode 18With the return of Donald Trump to the presidency, the overthrow of the Syrian dictator Bashar al-Assad, a potential US ban on Tik-Tok looming, and also Australia's ban on social…
- UNTHNKBL LIVE Episode 17 - Two Worlds Collide · 18 min · Season 1 Episode 17Corporate purpose and brand marketing have long been uneasy and inconsistent siblings. The recent explosion of renewed interest in purpose - triggered by Larry Fink of…
- UNTHNKBL LIVE Episode 16 - The Last Word on Corporate Purpose · 31 min · Season 1 Episode 16The first of two conversations between Michael Bayler and Colin Mayer, CBE and Emeritus Professor of Management Studies at the Blavatnik School of Government and Saïd Business…
- UNTHNKBL LIVE Episode 15 - "The Liquid Enterprise" Part Four · 22 min · Season 1 Episode 15Part Four of the audiobook of The Liquid Enterprise, Michael Bayler's seminal work on the impact of networks on disruption, strategy, innovation and transformation. Value…
- UNTHNKBL LIVE Episode 14 - Building Personal Resilience in The Network Age · 32 minContinuing our UNTHNKBL LIVE series on networks' current and future impacts on life, work, business and society, Michael Bayler turns to the profound and increasing challenges of…
- UNTHNKBL LIVE Episode 13 - "The Liquid Enterprise" Part Three · 18 minPart Three of the audiobook of The Liquid Enterprise, Michael Bayler's seminal work on the impact of networks on disruption, strategy, innovation and transformation. We…
- UNTHNKBL LIVE Episode 12 - The Emperor's New Network Part Three · 42 minWhen network demand slows ... what's the future of data? Michael Bayler and Dr William Webb conclude this short series of discussions, based on their respective bodies of…
- UNTHNKBL LIVE Episode 11 - "The Liquid Enterprise" Part Two · 30 min · Season 1 Episode 11Part Two of the audiobook of The Liquid Enterprise, Michael Bayler's seminal work on the impact of networks on disruption, strategy, innovation and transformation. We explore…
- UNTHNKBL LIVE Episode 10 - The Emperor's New Network Part Two · 43 min · Season 1 Episode 10What's the difference between invention and innovation? Michael Bayler and Dr William Webb continue this short series of discussions, based on their respective bodies of…
- UNTHNKBL LIVE Episode 9 - "The Liquid Enterprise" Part One · 28 min"We know everything. And it tells us nothing." Part One of the audiobook of The Liquid Enterprise, Michael Bayler's seminal work on the impact of networks on disruption…
