Upside
by This Way Up
Latest episode
Amazon, Google and Meta All Need Your Q4 Budget | Upside News 02/11/26
Amazon, Google and Meta All Need Your Q4 Budget | Upside News 02/11/26
About this podcast
Welcome to Upside, a limited series podcast for brand owners, brand managers and the digitally curious. In each episode we'll be sharing insights and strategies that have helped us and over 100 brands grow to dominate the online marketplace.
We'll dive into the most common questions we get from founders, explore the nuances of consumer behaviour and reveal our formula for success. Whether you’re a seasoned brand manager or just starting out, tune in for bite sized insights and practical advice to help you thrive in the digital world.
So join us on this journey, avoid common pitfalls and learn what it takes to win in todays competitive marketplaces. Lets get started and make the most of the Upside.
Episodes
The newest 20 of 114 episodes
- Amazon, Google and Meta All Need Your Q4 Budget | Upside News 02/11/26 · 20 min · Episode 114Book your office hour here: https://thiswayup.online/meeting?utm_source=youtube&utm_medium=vlog&utm_campaign=officehours In this News episode, Ali Shariat and Leon Rymer break…
- I Built and Sold an E-commerce Brand. Here’s How I’d Start Again | Upside #109 · 25 min · Episode 113In this episode, Ali Shariat and Leon Rymer break down the exact blueprint for starting and scaling a successful product business. They discuss what to sell, where to launch, how…
- Your Agency Overspent. Who Pays? | Upside #108 · 28 min · Episode 112In this episode of Upside, Ali Shariat and Leon Rymer tackle the most common questions raised by brands and Amazon sellers over the past two months. We share key insights on…
- Amazon’s New AI Will Tell You to Spend More. Here’s What to Ask It Instead | Upside #107 · 30 min · Episode 111In this episode of Upside, Ali Shariat and Leon Rymer break down the biggest announcements from Amazon Accelerate in Seattle and the Unboxed advertising conference in San…
- Amazon Rigged Its Own Ad Auction (Allegedly) | Upside #106 · 15 min · Episode 110In this episode, Ali Shariat and Leon Rymer break down the FTC and 22-state lawsuit alleging Amazon secretly manipulated ad costs over seven years across Sponsored Products…
- 4 Business Ideas You Can Start This Weekend | Upside #105 · 22 min · Episode 109In this episode of Al's Wacky Business Ideas, he pitch zero- and low-cost side hustle concepts that anyone can launch over a single weekend. From consignment e-commerce reselling…
- Your Dashboard Is Lying to You - 7 Ways | Upside #104 · 18 min · Episode 108In this episode, Ali Shariat and Leon Rymer break down the seven critical ways your e-commerce dashboard might be lying to you. From misleading review averages and brand ad spend…
- GPT-6, Rufus on WhatsApp & TikTok Goes EU | Upside News 15/09/26 · 18 min · Episode 107In this episode of Upside News, Ali Shariat and Leon Rymer break down the latest AI and e-commerce news. We debate if OpenAI's ChatGPT 6 Astra signifies the AGI era, explore…
- Amazon didn't work... Now what? | Upside #103 · 28 min · Episode 106In this episode, Ali Shariat and Leon Rymer answer the most common questions raised by premium brands and distributors evaluating Amazon. They address whether listing on Amazon…
- Drone Deliveries, Rising Inflation & Amazon's New Warehouse Play | Upside News 27/08/26 · 18 min · Episode 105In this episode, Ali Shariat and Leon Rymer break down the latest e-commerce and retail headlines in the UK. We discuss Amazon’s official launch of Prime Air drone deliveries…
- Stop Using AI Like It's 2024 | Upside #102 · 30 min · Episode 104In this episode of Upside, Ali Shariat and Leon Rymer explore how e-commerce brands and business owners are adapting to the modern artificial intelligence landscape. Most people…
- £100K Amazon Scam? (Costly Launch Mistakes to Avoid) | Upside #101 · 21 min · Episode 103In this episode, Ali Shariat and Leon Rhymer break down the most common questions and costly mistakes new brands encounter when launching on Amazon. They unpack outrageous £100k…
- Shein Is Collapsing, Whatnot Just Hit $20 Billion | Upside News 19/08/26 · 15 min · Episode 102In this episode of Upside News, Leon Rymer and Ali Shariat break down live selling's massive expansion, shifting global trade policies, and severe supply chain cost surges…
- Employees Ask Their CEOs ANYTHING (No Boundaries) | Upside #100 · 28 min · Episode 101Welcome to our special 100th episode of Upside, recorded live in the Cambridge countryside! To celebrate this milestone, we flipped the script and put our CEOs, Ali Shariat and…
- AI Shopping Agents vs Amazon's $80 Billion Ad Machine | Upside News 12/08/26 · 19 min · Episode 100In this episode of Upside News, Ali Shariat and Leon Rhymer break down the latest news headlines impacting e-commerce brands and Amazon sellers. They dive into Amazon's battle to…
- TikTok Shop vs Amazon: Where Should Your Brand Focus in 2026? | Upside #99 · 30 min · Episode 99In this episode, Ali Shariah and Leon Rhymer analyze the battle between TikTok Shop and Amazon to answer where e-commerce brands should focus their time and resources. They…
- 9 Hard Lessons from 1,200 Founders | Upside #98 · 35 min · Episode 98In this episode, Ali Shariat and Leon Rhymer sit down with James Sutcliffe, the founder of The Founding Network. The Founding Network is a robust community that brings together…
- New US Tariffs Are Here: Will Your Business Survive? | Upside #97 · 23 min · Episode 97Join Ali Shariat and Leon Rhymer for this week's Upside News as they break down the latest developments impacting Amazon sellers. From new US tariffs and postal duty changes to…
- We Ranked The Best and Worst World Cup Marketing | Upside #96 · 41 min · Episode 96In this episode of Good, Bad & The Ugly, Leon Rymer, Will Plant, and Cormac Wooller review, analyze, and rank the biggest World Cup advertising campaigns and sports marketing…
- We Audited 30+ 6-Figure DTC Accounts: Here's What's Broken and How to Fix It | Upside #95 · 38 min · Episode 95In this episode, Ali Shariat and Leon Rymer discuss the latest developments in e-commerce and Amazon selling. They break down major industry news, including the latest changes…
