S7 Ep54: Tracking Kenya's tractors

A tractor can plough an acre of Kenyan maize land in about an hour and a half. By hand, it takes a farmer nearly a week. Few smallholders can afford to buy a tractor, so they rent one. The tractor’s owner often lives in town, and employs an operator to drive the tractor to the fields and do business. To minimise risk, the owner keeps their tractor close to home, even when the best work is far away.
Sophie Nottmeyer studied what changed when owners could observe exactly where the tractor was. She used GPS records from about 1,200 tractors fitted with a tracking app from the start-up Hello Tractor, covering close to a million fields, and satellite images of the land they worked. As owners learned to use the app, their tractors travelled further, finding better business opportunities. A year after adoption, they worked about 55 km further from home than in their first month.
Nottmeyer presented the research at STEG's sixth Annual Conference in Nairobi in January 2026. She tells Tim Phillips what satellites reveal about the fields the tractors reached, and why a fuel subsidy that did the same job would cost hundreds of times more.
The research behind this episode

Nottmeyer, Sophie. 2025. "Trac(k)tors of Change: Monitoring, Tractor Mobility and Agricultural Mechanization in Kenya." Working paper, November 2025. A summary is available as a STEG policy brief: "Following the tracks: how digital monitoring expands access to agricultural mechanisation across space" (2026).
To cite this episode

Phillips, Tim, and Sophie Nottmeyer. 2026. "Tracking Kenya's tractors." Conversations on Transformation (podcast).
About the guest

Sophie Nottmeyer is a Research Economist in the Directorate General of Economic Research at Banco de Mexico. She was previously a Postdoctoral Researcher at Universitat Pompeu Fabra in Barcelona, and holds a PhD in Economics from CEMFI in Madrid. Her research spans market access, organisational frictions and informal institutions, and how they interact with geography and climate. She has also worked with remote-sensing scientists to estimate maize yields in Kenya from satellite data.
Research cited in this episode

Hello Tractor is an agricultural technology company based in Nairobi. In 2018 it introduced a GPS tracking device for tractors, fitted by a mechanic, with a mobile and web app that shows owners where their tractor is in real time. The app reports how many jobs the tractor did, how many acres it worked, how long it ran and how far it drove, and it can replay the tractor's exact path across a field. In 2023 owners paid US$125 to install the device and US$60 a year to use the app. Nottmeyer's data cover every job done by tractors that adopted it between 2018 and 2025, about 917,000 in total.
Moral hazard arises when one party cannot observe what another does on its behalf. Kenyan tractor owners hire operators, who are often paid from the revenue they collect. Because the owner cannot see how many acres were ploughed, an…