Show notes
Why does something cost $19.99 instead of $20? It's one cent. We all know it's basically twenty dollars. The retailer knows we know it's basically twenty dollars. We know they know we know. And yet... $19.99 survives. In this episode of Wait... Why Do We Do That?, we investigate one of retail's most persistent little tricks: charm pricing. We'll discover why our brains can treat $2.99 differently from $3.00, how the first digit of a price can influence the way we perceive it, and why that see...
