Waypointers
by Waypoint Partners
Latest episode
46. Adapt or die - Jon Williams, The Liberty Guild, on creative…
46. Adapt or die - Jon Williams, The Liberty Guild, on creative…
About this podcast
Waypointers is the go-to podcast for agency leaders. In this series, produced by Waypoint Partners, we bring together the brightest minds in the industry and our own in-house growth advisory specialists to share illuminating conversations to grow your agency.
Bringing you insights, analysis and knowledge from the leading lights of the UK agency landscape, Waypointers is a must-listen for aspirational agency leaders.
Subscribe to Waypointers wherever you get your podcasts.
Waypoint Partners is an expert global growth and M&A advisory firm providing support to businesses in the marketing services and technology sectors.
Episodes
The newest 20 of 46 episodes
- 46. Adapt or die - Jon Williams, The Liberty Guild, on creative agencies and the joy of disruption · 42 min · Season 1 Episode 46
- 45. What it really feels like to sell your agency - OK COOL’s Ben Gordon tells all to Waypoint’s Matt Lacey · 39 min · Season 1 Episode 45
- 44. Expanding into the MENA region – a practical route map for success · 33 min · Season 1 Episode 44In this, the third episode in our MENA region series we get down to brass tacks. Partner Phil Gripton is joined by Nick Walsh, founder of Migrate, to explore in forensic detail…
- 43. No Quick Wins: How agencies can really succeed in the MENA market · 34 min · Season 1 Episode 43The MENA region offers growth on a scale hard to find elsewhere, but only for those willing to commit, adapt, and align with the region’s long-term vision. In this episode of…
- 42. Is your agency missing out on the Dubai/GCC Boom? Here’s what you need to know · 26 min · Season 1 Episode 42At a time when growth is hard to come by in traditional markets, the Gulf offers something rare: scale, ambition, excitement and clients hungry for transformation. In this…
- 40. Is your agency truly change ready? Lessons from the performance marketing sector · 27 min · Season 1 Episode 40Agencies in the performance marketing sector are arguably having to face up to change faster than other parts of marketing services. When the platforms you’ve built your career…
- 39. How the right bank can turbo-charge your agency’s growth: In conversation with Frazer Barrs, head of media, Barclays · 32 min · Season 1 Episode 39Private equity grabs most of the headlines in our sector, but without the range of facilities your bank has to offer, you might find it hard to grow your agency effectively…
- 38. Our 2025 agency hot tip – fast-growing, award winning, “Anything is Possible” · 33 min · Season 1 Episode 38A successful agency founder needs conviction and vision. Sam Fenton-Elstone, the CEO and founding partner of ‘Anything is Possible’ has both in abundance. In this episode of…
- 37. Do you have the CFO your agency needs to grow? · 35 min · Season 1 Episode 37Driving agency growth depends on a strong leadership team and that includes having a CFO who is deeply embedded within the business. Or at least that’s the way it should be…
- 36. Coca-Cola’s AI Xmas – a sign of advertising creative to come? · 28 min · Season 1 Episode 36Most of the year, the advertising industry barely registers in the world at large. But that changes as we head into the festive season. Indeed, the first Christmas TV ads…
- 35. Becoming an expert negotiator – lessons from the pros · 41 min · Season 1 Episode 35If you ask most agency leaders, very few will claim to enjoy negotiating. Sure, it’s a necessary part of business, but secretly most of them will be wondering how they could do…
- 33. SAMY Alliance, a fast growing social-first agency group working with the world’s leading brands · 34 min · Season 1 Episode 33A new challenger on the block At Waypoint we talk often about Challengers, fast growing agencies and agency groups that are born digital and performance first, who deliver on the…
- 32. SMEs should look again at public sector contracts – legislative changes are levelling the playing field! · 46 min · Season 1 Episode 32Some agency and tech businesses have got their processes around tendering for public sectors contracts off to a tee. Many others are put off by a set of negative perceptions…
- 31. Simon Martin, founder and chief executive of Oliver, on 20 years as an industry disruptor · 39 min · Season 1 Episode 31Disruption is a recurrent theme in our Waypointers podcast and it often happens at the hands of outsiders – as our previous episode with a former US Marine, Justin Lewis shows…
- 30. A former US marine’s guide to agency leadership – in conversation with Justin Lewis, chair of Constellation (part of the Stagwell Group) · 42 min · Season 1 Episode 30Serving in the military provides a unique perspective on leadership. In this episode of the podcast, Waypoint Partner Matt Lacey sat down with former US marine Justin Lewis to…
- 29. STRAT7 - An agency at the forefront of AI – in conversation with Barrie Brien Group CEO and Paul Jackson, Managing Director of STRAT7 Bonamy Finch, and Founding Partner of STRAT7 · 38 min · Season 1 Episode 29As a sector, market research has been experimenting with machine learning and predictive algorithms earlier than many other parts of the marketing services industry; the same is…
- 28. Becoming the European management consultancy for integrated communications - in conversation with Lansons/Team Farner CEO Gordon Tempest-Hay · 34 min · Season 1 Episode 282023 was a busy year for M&A in the PR/comms industry. One of the most significant of these deals was announced in October when Lansons was acquired by Team Farner. This episode…
- 27. Where next for AI? In conversation with futurist Nell Watson: tech ethicist, researcher and reformer · 40 min · Season 1 Episode 27To mark the start of 2024 this episode of Waypointers looks to the future, specifically the future of AI and tech more broadly, covering business, society and beyond. Our guest…
