About this podcast
Web3 CMO Stories is the podcast for marketing leaders and founders building in the next web, where blockchain, AI and immersive technology meet.
Every week, host Joeri Billast sits down with founders, CMOs and thought leaders to unpack how brands grow visibility and trust when technology rewrites the rules. No hype and no jargon: clear, strategic conversations in a language business leaders outside the tech bubble understand.
With more than 300 episodes since 2022, the show ranks in the top 5% of podcasts globally according to Listen Notes. Guests include Philip Kotler, Gary Vaynerchuk, Chris Do, Mark Schaefer, Joe Pulizzi, Andy Crestodina and Ben Goertzel of SingularityNET.
Joeri is a Fractional CMO, AI Visibility Strategist, TEDx speaker and author of The Future CMO, endorsed by Philip Kotler.
Sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026). Featured in Cryptopolitan.
"One of the sharpest marketing shows running right now." Matt Wilkinson, Founder of Strivenn
Articles and transcripts: The Future CMO Library, webdrie.net
About Joeri: joeribillast.com
Episodes
The newest 50 of 325 episodes
- AI Needs Ground to Stand On: Why Real-World Decisions Require Location Intelligence – with TomTom | S6 E48 · 21 minSend us Fan Mail AI can give a perfectly logical answer and still be completely wrong if it does not understand the physical world. From Web Summit, I sit down with Leo Sei, who…
- Web Summit 2026: 7 Lessons I Learned the Hard Way After 10 Editions | S6 E47 · 18 min · Season 6Send us Fan Mail The fastest way to waste Web Summit is to confuse motion with progress. I learned that the hard way when I first attended in Lisbon and spent too much time…
- The AI Visibility Trap: Being Recommended Isn't Being Chosen | S6 E46 · 39 min · Season 6Send us Fan Mail AI assistants are quietly changing the rules of marketing: instead of ten search results, buyers often get one short list of “recommended” options. That sounds…
- What Happens When The Market Becomes A Conversation | S6 E45 · 20 min · Season 6Send us Fan Mail A trading agent that “just decides for you” sounds convenient until you ask the one question that actually matters: who is accountable when it goes wrong? We sit…
- The Internet Has No Doors. AI Just Made That Dangerous – Wes Kussmaul | S6 E44 · 28 min · Season 6Send us Fan Mail We keep trying to make the open web behave like a locked office, then act surprised when phishing, account takeovers, and impersonation win anyway. Joeri Billast…
- What Ahrefs Learned Growing to $150M Without Outbound Sales – with Tim Soulo | S6 E43 · 35 min · Season 6Send us Fan Mail A lot of marketers are staring at AI visibility dashboards right now and wondering if they’re winning or just watching noise. Tim Soulo (CMO at Ahrefs, author of…
- Michael Jordan at SBC Summit: Authenticity, Focus and the Future of Business | S6 E42 · 18 min · Season 6Send us Fan Mail Hundreds of phones went up in the MEO Arena the moment Michael Jordan stepped on stage at SBC Summit, and what followed was far more useful than a typical sports…
- How Stablecoins And On-Chain Credit Are Going Mainstream | S6 E41 · 24 min · Season 6Send us Fan Mail Crypto doesn’t have a technology problem, it has a translation problem. Most people outside the space hear one word and mentally bundle everything together, from…
- Travel AI Can Automate. Can It Build Relationships? | S6 E40 · 27 min · Season 6Send us Fan Mail Most travel platforms are brilliant at one thing: getting you to click “confirm.” Then the real trip starts, something goes wrong, and you’re suddenly on your…
- From Burning a $95,000 Banksy To Building Online Trust | S6 E39 · 18 min · Season 6Send us Fan Mail The web is starting to feel like a hall of mirrors. With AI cranking out endless “good enough” text, images, and video, it’s getting harder to know whether…
- What Serious Web3 Investors Want | S6 E38 · 26 min · Season 6Send us Fan Mail Serious Web3 capital does not chase the loudest narrative. It follows clear thinking, real adoption, and founders who can earn trust when the hype is gone. Joeri…
- The AI Adoption Race Is Ending: What Michael Stelzner’s 2026 Report Means for Marketers | S6 E37 · 17 min · Season 6Send us Fan Mail 73% of marketers now use AI every day, and most of us feel the boost: more speed, more output, more “done”. But one number stops me cold: only about 30% say…
- Who Owns the Data Your Business Creates? | S6 E36 · 24 min · Season 6Send us Fan Mail Your data is not “in the cloud” in some magical place. It is on someone else’s computer, under someone else’s rules and that changes everything once AI enters…
- Train The AI To Recommend You – with Andy Crestodina | S6 E35 · 30 min · Season 6Send us Fan Mail AI is quietly rewriting the rules of marketing, not by “changing SEO” but by changing how buyers choose. When a chatbot can shortlist vendors in a single…
- Your Assets Went On-Chain. Your Account Didn’t | S6 E34 · 32 min · Season 6Send us Fan Mail Institutions finally got their Bitcoin ETFs, then many proceeded to buy the top and sell the bottom. That one detail says a lot about how unprepared…
- Canva Co-Founder & CEO Melanie Perkins: You Can Only Grow as Big as Your Dreams | S6 E33 · 11 min · Season 6Send us Fan Mail You can chase every new AI tool on the timeline and still end up further from what your customers actually want. After going back to a 2019 interview with Canva…
- Building Sh*t No One Wants | S6 E32 · 36 min · Season 6Send us Fan Mail Most founders do not “build something no one wants” on purpose. The more painful truth is that a lot of smart, hardworking people build something useful, then…
- Stop Hiding Behind Your Company Page | S6 E31 · 11 min · Season 6Send us Fan Mail 93% of LinkedIn company pages didn't grow last year. That headline sounds like an algorithm problem. I see something more interesting: a belief problem. When…
- The Real Barrier Isn’t Technology. It’s Trust | S6 E30 · 22 min · Season 6Send us Fan Mail Regulation is supposed to slow you down, right? We argue the opposite: in Web3, regulation can be the advantage that makes you hard to copy and easy to trust. I…
- Great Products Don’t Win. Trusted Networks Do – Alex Drew (Odys Global) | S6 E29 · 36 min · Season 6Send us Fan Mail Starting a new domain can feel like shouting into the void, then waiting months for Google to believe you are real. Alex Drew, founder and CEO of Odys Global…
- What If DeFi Was Built For Finance First? | S6 E28 · 29 min · Season 6Send us Fan Mail DeFi isn’t just battling UX problems or chasing more liquidity, it’s quietly fighting the limits of the machine it runs on. I sit down with Joao Garcia from…
- A Police Raid Started His Event Career | S6 E27 · 28 min · Season 6Send us Fan Mail AI can generate a flawless post, a flawless pitch, even a flawless brand voice. So what do people trust when everything looks “perfect”? I sit down with Pierre…
- AI Is Not a Crystal Ball, It’s a Mirror | S6 E26 · 31 min · Season 6Send us Fan Mail Competition is loud right now. AI tools are everywhere, content is infinite, and customer acquisition costs keep climbing. So what still works when everyone can…
- What Happens When The Like Button Dies? – MeWe’s Vision for Social Media | S6 E25 · 25 min · Season 6Send us Fan Mail An algorithm can erase years of audience-building in a second, and you don’t even get a phone number to call. From the floor of NFC Summit in Lisbon, we walk and…
- What If Your Brand Is Not Who You Think? | S6 E24 · 22 min · Season 6Send us Fan Mail Your brand is not what you say it is. It is what people remember, repeat, and feel after they interact with you and that is exactly why brand clarity matters…
- How The Next Generation Sees Work In The AI Age | S6 E23 · 19 min · Season 6Send us Fan Mail AI can generate a pitch, summarise a report, and crank out a week of content in minutes. The hard part is what comes next: trust. Episode 300 is recorded in…
- The Future CMO: The One Thing AI Cannot Replace | S6 E22 · 28 min · Season 6Send us Fan Mail AI is making marketing “look” easier, but it’s also making brands harder to tell apart. We’re sharing an edited version of a private keynote where I explain the…
- The Web3 Go To Market Playbook From Baseline To Launch Momentum | S6 E21 · 24 min · Season 6Send us Fan Mail Marketing doesn’t fail in Web3 because people “don’t get crypto”. It fails because teams treat distribution like a one-time stunt, then wonder why the world…
- How To Use AI In B2B Without Losing The Human Touch | S6 E20 · 24 min · Season 6Send us Fan Mail Your buyers can tell when they’re being “processed” instead of understood and AI is making that gap wider. I’m joined by Megan Stark, CEO at CubicICE, to talk…
- We’re All in the Diaper Business Now – Private Fireside Chat with Mark Schaefer | S6 E19 · 24 min · Season 6Send us Fan Mail AI is replacing tasks fast, but the scarier part is what it’s doing to our decision making. From a fireside chat at the Sintra Synergies retreat, Mark Schaefer…
- Keep The Buyer In The Room | S6 E18 · 29 min · Season 6Send us Fan Mail Your buyer is not missing, they are just not present where decisions get made. We sit down with Matt Wilkinson, an AI marketing strategist in life sciences and…
- Stop Hiding Behind Your Brand | S6 E17 · 31 min · Season 6Send us Fan Mail Stop hiding behind your brand. That line sets the tone for a sharp conversation with Stephan Bajaio, a CEO, co-founder, and longtime SEO and digital marketing…
- Behind the Scenes of a TEDx Talk (And Why Most Messages Don’t Land) | S6 E16 · 9 min · Season 6Send us Fan Mail If your message only lands when you are allowed to pitch, it is not a message, it is a shove. Recording a few days after my TEDx talk in Lisbon, I unpack what…
- Crypto That Feels Like A Text Message | S6 E15 · 20 min · Season 6Send us Fan Mail Crypto doesn’t have an adoption problem because people are “not ready”. It has an adoption problem because too many products still feel like a pop quiz. Kalib…
- Digital Identity And Real-World Belonging | S6 E14 · 26 min · Season 6Send us Fan Mail Your online self might already be more powerful than your offline one, and that changes how we think about art, community, and ownership. I’m joined by John…
- Building Real Trust In Luxury Resale Online | S6 E13 · 29 min · Season 6Send us Fan Mail Trust is the hidden price tag in luxury resale. If you can’t prove what an item is, where it’s been, and who stands behind the transaction, the whole circular…
- Stop Using AI And Start Working With It | S6 E12 · 34 min · Season 6Send us Fan Mail What if the real AI edge isn’t another tool, but a new way of working? We sit down with author and entrepreneur Bryan Cassady to break the habit of “prompt and…
- Stablecoin Yield, Without The Headache | S6 E11 · 27 min · Season 6Send us Fan Mail Stablecoin yield doesn’t have to mean complexity, counterparty mystery, or a leap of faith. We sit down with Jeff Handler, co‑founder and CCO of OpenTrade, to…
- Chris Do on Quiet Power: Building a Brand Without Noise | S6 E10 · 31 min · Season 6Send us Fan Mail What if the loudest voice isn’t the one people remember? We sit down with Chris Do—Emmy Award-winning designer, CEO of Blind, and founder of The Futur—to rethink…
- How AI Agents Will Spend, Earn, And Prove Trust On Blockchain Rails | S6 E09 · 27 min · Season 6Send us Fan Mail Imagine an autonomous agent that dreams up a business, raises funds, ships code, and starts earning—all without a human in the loop. That’s no longer sci‑fi. We…
- Stop Lighting Marketing Cash On Fire | S06 E08 · 31 min · Season 6Send us Fan Mail The fastest way to stall growth is to chase near-term numbers while ignoring the systems that create momentum. We sit down with Kurt Uhlir—CMO, growth operator…
- Borrowing Against Bitcoin Turns Selling Into A Choice | S6 E07 · 19 min · Season 6Send us Fan Mail Selling crypto to fund life decisions can feel like cutting off future upside. We sat down with Tobias van Amstel, co-founder and CEO of Altitude, to unpack a…
- Leading In Public Without Losing Yourself – with Melanie Borden | S6 E06 · 34 min · Season 6Send us Fan Mail Most leaders don’t lose trust because of a bad post—they lose it in the silent spaces where replies never come, assistants answer for them, and messages drift…
- Gary Vaynerchuk on Creating Everywhere to Stay Visible in an AI-First World | S6 E05 · 11 min · Season 6Send us Fan Mail Discovery is moving from search boxes to AI answers, and that shift rewards creators who ship useful content across platforms that language models trust. We sit…
- Virality Won’t Pay Your Rent, But Systems Might – with Austin Armstrong | S6 E04 · 33 min · Season 6Send us Fan Mail What happens when your biggest lead source vanishes overnight? We dig into that turning point with Austin Armstrong—CEO of Syllaby, co-founder of AI Marketing…
- Your SEO Isn’t Dead, It Just Learned To Talk – with Chris Donnely | S6 E03 · 30 min · Season 6Send us Fan Mail Recommendation-driven search is here, and it’s changing who gets discovered. We sit down with Chris Donnelly—serial entrepreneur and founder of Searchable—to…
- Cards Are Ancient, Stablecoins Are Inevitable, And Compliance Still Ruins Weekend Releases | S6 E02 · 22 min · Season 6Send us Fan Mail Useful beats flashy every time. We sit down with Przemek Kowalczyk, co-founder and CEO of Ramp Network, to unpack the practical moves that make crypto onboarding…
- Why Winning with AI Starts with Business Outcomes, Clean Data and Putting People First | Sandy Carter | S6 E01 · 32 min · Season 6Send us Fan Mail The ground is moving under our feet, and that’s exactly why this conversation matters. We sit down with Sandy Carter to unpack a practical path through the AI…
- The Stories You Loved the Most – Top 10 Episodes of 2025 | S5 E55 · 20 min · Season 5Send us Fan Mail Every year, certain conversations travel further than others. Not because they were louder. But because they resonated. In this special year-end episode of Web3…
- How Web3, Telegram and AI Are Rewiring Gaming Growth | S5 E54 · 31 min · Season 5Send us Fan Mail Players were trading digital loot under trees in MMOs (Massively Multiplayer Online games) long before NFTs existed. That single image sets the tone for this…
