Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More
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The ONE Conversion That's 190x More Valuable Than Everything Else
The ONE Conversion That's 190x More Valuable Than Everything Else
Om den här podden
Welcome to Websites Decoded, the podcast that explores how to turn your site into a revenue-generating powerhouse.
This show is all about delivering practical, actionable advice that you can put into action to achieve outstanding results on your website. Host Phil Vallender, with 13 years of hands-on experience and extensive research, provides you with the insights and strategies needed to craft a website that both your customers and your sales pipeline will adore.
This podcast answers questions like:
- How do I generate more leads from my website?
- How do I improve my website SEO?
- How do I improve my website's user experience?
- What makes a good website design?
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- The ONE Conversion That's 190x More Valuable Than Everything Else · 19 min · Säsong 1 Avsnitt 77In this episode of Websites Decoded, Phil explores why the demo request is the single most valuable conversion your B2B website can generate — and why so few businesses are…
- STOP Putting Your Resource Centre in Your Navigation (Here's Why) · 12 min · Säsong 1 Avsnitt 76In this episode, Phil challenges the instinct to put resource centres and content hubs front and centre on your B2B website. He explains why this common approach, however…
- Why New Leaders Fail at Website Redesigns (And How to Win) · 14 min · Säsong 1 Avsnitt 75New marketing leaders often inherit websites that hold back business growth. Your instinct to redesign immediately is understandable, but rushing into a full redesign without the…
- Interactive Demos vs Book a Demo: Which ACTUALLY Drives Pipeline? · 16 min · Säsong 1 Avsnitt 74Interactive demos feel modern and buyer-friendly, but do they actually outperform traditional "book a demo" CTAs? In this episode, Phil examines the real conversion data behind…
- STOP Using Audience-Based Navigation · 11 min · Säsong 1 Avsnitt 73In this episode of Websites Decoded, Phil tackles one of B2B websites' most persistent navigation problems: audience-based menus. While it seems logical to segment content by…
- The CRO Lie: Why Optimising for Leads Is Costing You Revenue · 10 min · Säsong 1 Avsnitt 72In this episode of Websites Decoded, Phil challenges the conventional wisdom around conversion rate optimisation. He explains why optimising for lead volume often damages…
- Your Website Traffic Is Dropping (And What to Do About It) · 14 min · Säsong 1 Avsnitt 71AI is dramatically changing how buyers find and use B2B websites. In this episode, Phil explores how AI overviews and tools like ChatGPT are reducing website traffic whilst…
- Information Scent 101: Make Your B2B Website Instantly Understandable · 23 min · Säsong 1 Avsnitt 70In this episode of Websites Decoded, Phil explores information scent, a critical UX concept that determines whether buyers can find what they need on your website. He explains…
- Website Strategy vs Design: The Approach That Actually Generates Pipeline · 13 min · Säsong 1 Avsnitt 69Most B2B website projects fail because of one critical misconception: they're approached as design projects when they should be treated as strategic growth infrastructure. In…
- Steal This Approach to B2B Website Optimisation · 13 min · Säsong 1 Avsnitt 68Traffic costs are rising whilst volumes fall, and platforms are working harder than ever to keep buyers away from your website. In this episode, Phil explains why B2B marketers…
- Optimising Your Website for AI Search · 17 min · Säsong 1 Avsnitt 67In this episode of Websites Decoded, Phil explores how AI search is fundamentally changing B2B website discovery. As ChatGPT, Claude, Perplexity and Google AI Mode become the…
- Why Your Website Messaging Isn't Working (And How to Fix It) · 13 min · Säsong 1 Avsnitt 66Your homepage message is the single biggest lever for B2B website performance, yet most businesses get it fundamentally wrong. In this episode, Phil breaks down exactly what…
- Is WordPress Actually Free? · 31 min · Säsong 1 Avsnitt 65In this episode, Phil is joined by Amanda McGrath, Blend's Commercial Director, to expose the hidden costs businesses face when choosing CMSs based on upfront savings rather than…
- How AI is Reshaping B2B Websites (And What It Means for You) · 10 min · Säsong 1 Avsnitt 64In this episode of Websites Decoded, we look at how AI is already changing B2B websites in three key areas: how they're built, how people find them, and how buyers use them. We…
- Wireframing 101: The Fundamentals for B2B Website Success · 13 min · Säsong 1 Avsnitt 63In this episode of Websites Decoded, Phil dives into wireframing, one of the most important yet overlooked steps in B2B website design. We break down exactly what wireframes are…
- [MUST LISTEN] Good UX Should Be BORING: Why Familiar Beats Creative Every Time · 7 min · Säsong 1 Avsnitt 62In this episode, Phil challenges the widespread impulse to make user experiences unique and different. He explains why this creative urge, while well-intentioned, often…
- Why the "Frictionless" Website Is Killing Your Conversions · 10 min · Säsong 1 Avsnitt 61In this episode, Phil uncovers the truth about website friction that most marketers miss. While the standard advice is to remove as much friction as possible, Phil explains when…
- SEO vs. AI: Navigating Search Strategy in 2025 · 9 min · Säsong 1 Avsnitt 60Phil discusses the evolving role of SEO in a landscape where AI search tools increasingly provide answers directly to users, potentially bypassing your website altogether. Phil…
- Mobile-First Design is a LIE · 7 min · Säsong 1 Avsnitt 59Mobile-first design is often pushed by marketers and SEO experts as the best way to build websites. But in this episode, Phil explains why starting with mobile for your B2B…
- AVOID These Website Trends · 6 min · Säsong 1 Avsnitt 58Website trends come and go, but user expectations for intuitive experiences remain constant. Sometimes what's trendy directly conflicts with what actually works for your…
