Om denne podkasten
B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either.
What if there was a better way? This is We're Not Marketers.
The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirements, just to get your foot in the door.
Stop being overlooked and start listening.
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Episoder
De 20 nyeste av 83 episoder
- IC vs PMM leadership. Is the promotion today still worth it? (with Emily Pick) · 47 min · Sesong 5 Episode 21Emily Pick (Director of Product Marketing at Docebo) can do product marketing in her sleep. So when she earned the director title, she took it. Is it still worth it? She tells…
- Time to pivot? Fractional PMMs reveal. · 35 min · Sesong 5 Episode 20Three fractional PMMs (Eric, Gab and Zach), one uncomfortable question: when you pivot your offer, do you actually know what you're doing? In this next episode, Zach opens up…
- They're Paying $400K for a Job Product Marketers Already Do, w/ Elliott Rayner · 40 min · Sesong 5 Episode 19Companies are posting head of storytelling roles at around $400K a year, and Elliott Rayner (Head of Storytelling at OWOW Agency and Creator of The Story Cohort) has the…
- Death to Sameness w/ Nina Churchill · 41 min · Sesong 5 Episode 18Nina Churchill quit her corporate PMM job effective immediately. She then wrote a series of posts on LinkedIn that reached about half a million people. She's a fellow product…
- Your CEO Just Handed You an Event. Now What? w/ Maggie Arai · 41 min · Sesong 5 Episode 17Your CEO just said you're hosting an event. You've never run one. Now what? Maggie Arai is the Founder of IRL Studios, where she designs in-person events for online brands…
- We Spent Three Years Hiding From Dave Gerhardt at His Own Event · 32 min · Sesong 5 Episode 16Eric Holland and Gab Bujold recorded this one on a deck in Stowe, Vermont, in the middle of Drive, with a cardboard cutout of Zach standing in for the third host. It is the first…
- Why Is Every Product Marketer Suddenly Being Asked to Make Video? w/ Natalie Taylor · 37 min · Sesong 5 Episode 15Video landed on every marketer's plate this year. Nobody added headcount for it, and nobody explained how to actually get one made. Natalie Taylor runs marketing at Capsule…
- PMA Offered Us $200. We Said "No Deal", and Built Our Own Event · 49 min · Sesong 5 Episode 14This is the Death to Marketing episode. Zach, Eric and Gab take stock of what it has actually cost to build a conference from nothing: the $200 sponsorship offer that set the…
- How a Guy Who Graded Film Got Tricked Into Product Marketing w/ Jason Druss · 50 min · Sesong 5 Episode 13Jason Druss spent 15 years being the customer — a film colorist at Warner Bros, NFL Films, and his own Philly boutique — before Adobe pulled him into product marketing for…
- AI is killing your marketing (one way to fix) w/ Gila Shapiro · 42 min · Sesong 5 Episode 12Some of B2B are the cool kids shouting "synergy" with spinach dip in hand. Gila Shapiro — copywriter, PMM, and resident chaos agent at Fireflies.ai — joined the crew to roast…
- Allergic to bullshit marketing w/ Louis Grenier · 37 min · Sesong 5 Episode 11Louis Grenier has run a podcast called Everyone Hates Marketers for 8 years. He's not here to be nice about it. In this episode, Lou breaks down why product marketing only exists…
- “I’m Just A Normal PMM Trying To Survive” (with David Lim) · 43 min · Sesong 5 Episode 10Are product marketers actually marketers, or are they just glorified slide deck designers waiting for sales to bark orders? David Lim—a PMM who's survived Google, HP, and…
- The Anti-ICP Strategy: How To Use Your Website to Fire Bad Prospects w/ BX Studio · 48 min · Sesong 5 Episode 9Product marketers think they own the messaging. SEO thinks they own the traffic. But who actually owns your website—and why are they both probably wrong? In this spicy debate…
- Strategy over fluffy jargon w/ Crystal Crouch · 47 min · Sesong 5 Episode 8Crystal Crouch turned driving the Oscar Mayer Wienermobile into a product marketing empire - and she's not keeping the secrets. The woman who put Zach on the consulting path…
- No salary is worth your soul with Hattie the PMM · 54 min · Sesong 5 Episode 7Product marketers aren't marketers—they're architects while everyone else chooses to paint walls (no shade). Hattie the PMM shares her brutal journey from respected CEO to crying…
- Why Product Marketing only lives (and dies) in B2B tech with Garrett Jestice · 53 min · Sesong 5 Episode 6Product marketing is marketing at it's purest form (not our words) —but only if we redefine what marketing actually means. Garrett Jestice, founder of Prelude, explains why tech…
- Are you the Sales B*tch or the trusted PMM? w/ Drew Giovannoli · 56 min · Sesong 5 Episode 5Your PMM credibility is at stake, CRO demands more leads, without knowing what's winning revenue. Sounds familiar? Drew Giovannoli, founder of Buried Wins, calls it the 'sales…
- How curiosity didn't kill the cat w/ Amanda Groves · 47 min · Sesong 5 Episode 4Product marketers aren't marketers—they're non-conformist rebels! Amanda Groves, VP of PMM at Enable, who rocketed from IC to VP in just 2 years explains why. She breaks down why…
- Being human is your coolest feature w/ Nick Power · 43 min · Sesong 5 Episode 3Marketers have become glorified executors, and, Nick Power isn't here to sugarcoat it. The lowercase LinkedIn legend– who also leads marketing at Noun Project– joins us to…
- Measure important stuff or die trying w/ Pranav Piyush · 45 min · Sesong 5 Episode 2Product marketing—marketing's favorite misunderstood stepchild or just expensive project management in disguise? Pranav Piyush (ex-Dropbox, ex-Bill, founder of Paramark) joins…
