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WH-THE-TECH!?!

WH-THE-TECH!?!

Ecomm Framework for E-Retail, DTC and Pureplays

· 45 min · Season 1 Episode 20

Show notes

Ecomm framework for DTC, Ecomm and pureplay Tune in to hear Jaime Crespo, GM at Nestle Health Sciences (Puritan's pride, Persona, Nestle Nutrition store). As someone who has seamlessly navigated Unilever, Amazon, Harry's and now Nestle, he had excellent insights to share about how to think about ecomm frameworks and more. We discuss topics like: •What is a relational DTC? •How to chase anecdotes from DTC to fuel your omnichannel retailers •The importance of brand in digital channels Enjoy...

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