Om denne podcast
Speakers, authors, experts, and entrepreneurs develop their ideas in real-time, so you can see what it really takes to resonate. Join professional speaker and public speaking advisor Jay Acunzo as you get closer to the process of how exceptional communicators actually craft their materials. You'll hear how new ideas take shape, speeches become great, and stories evolve from meh to memorable. The show is part celebration, part workshop, and you'll walk away ready to compete on the influence of your ideas, not the volume of your marketing.
Episoder
De nyeste 20 af 79 episoder
- Don't be the best. Be their favorite. · 18 min. · Episode 82There's a hidden marketing gem in a tiny city in Denmark. We need to talk about it... BUILD A BETTER IDEA: Enroll in the Idea Lab now This is my new program to help you develop a…
- Keynote Breakdown: Ryan Hawk's closing story · 50 min. · Episode 81Can we make this closing story more awesome? In the closer for his keynote, Ryan Hawk delivers a metaphorical story. But there are some structural issues, a bit too much "throat…
- Punching up the premise of a marketing legend · 27 min. · Episode 80My friend Joe Pulizzi sent me the ideas driving his 2 podcasts and his book, Burn the Playbook. He asked if he was thinking about premise development correctly. Naturally, I had…
- Keynote Breakdown: We found 1 change to knock 'em alive | Robert Rose · 42 min. · Episode 79WATCH THE KEYNOTE BREAKDOWN: https://www.youtube.com/watch?v=5M5GgsisFUc&t=385s In his new keynote opener, Robert Rose has a few golden threads worth pulling. In this interview…
- The sniveling expert · 21 min. · Episode 78The other day, my cousin shared a quick but scary story about a friend. It's become my favorite example of how experts so often want to help others but only end up hurting their…
- Keynote Breakdown: Why this opener works where others like it fail | Chloé Nwangwu · 28 min. · Episode 77There's a big difference between asking for audience engagement and ensuring a crowd feels engaged. The first usually annoys people, but the second is mandatory to succeed as a…
- What if my baby is ugly? · 20 min. · Episode 76It's a metaphor, calm down. But this is the missing link between someone with expertise and ideas, and someone who actually develops, owns, and grows a business around an…
- Keynote Breakdown: Fixing a data-heavy opener | Amanda Natividad · 39 min. · Episode 75Amanda Natividad joins the show to rework the opener of her keynote with Jay. It's extremely data-heavy and leads to a lot of "throat-clearing" by Amanda, which she notices…
- Live podcast audit: Jeremy Enns and Jay overhaul this show's strategy · 1 t. 13 min. · Episode 74This conversation blew my mind, and I found so much clarity talking my friend Jeremy Enns (founder of the Podcast Marketing Academy) as he helped rework my show's strategy so it…
- Book announcement! Plus a sneak preview · 18 min. · Episode 73I'm writing my next book! In this episode, I lay out all the details for why I'm taking a risk, where the book fits in the market, and just how much of a delusional project this…
- BEST OF: Seth Godin dissects his signature story · 42 min. · Episode 72In this episode, Seth Godin takes us into how he thinks about storytelling and the intersection of strategy and story, and then we hear him dissect one of his go-to stories…
- BEST OF: The only way to figure out a story is to tell it | Andrew Davis · 45 min. · Episode 71The man, the myth, and the legend Andrew Davis appeared in the first-ever episode of the show. We're running it back today, so you can hear how a master operates and thinks…
- How YOU can appear on the show [+ ranting on thought leaders and AI] · 23 min. · Episode 70Here's how to turn Why They Resonate into Why YOU Resonate. Plus, a rant in two parts about the troubled relationship between thought leaders with big followings and AI. You see…
- NEW SHOW NAME! Here's why, plus a tiny concept with big implications · 34 min. · Episode 69How Stories Happen is now Why They Resonate. Here's why and what to expect next. Plus, learn the single Italian word which says so much about our creative work — and why it's the…
- A look inside my business · 43 min. · Episode 68I've been through the ringer these past few years and come out the other side with something special. It's time for a transparent look inside my business. *** To get regular…
- I can't believe people can do that · 18 min. · Episode 67I can't believe people can do THAT. I can't believe people can DO that. I can't believe PEOPLE can do that. *** To get regular advice, frameworks, and stories helping you…
- Something bad happened to me thanks to AI · 1 t. 3 min. · Episode 66I'm sharing the full story in this episode. It's time to take stuff like this more seriously. To get regular advice, frameworks, and stories helping you communicate with greater…
- How to (actually) grow your paid speaking · 40 min. · Episode 65When you want to make speaking a real revenue engine, the temptation is to invest in a couple of incorrect things. In this episode, I set the record straight for what actually…
- The last great advantage · 15 min. · Episode 64Thanks to the ubiquity of AI, this is the last great advantage. To get more ideas like this, subscribe to my newsletter→ PS: As mentioned in the episode, please expect a name…
- How to write better pitches to book speaking gigs [Jay's go-to format] · 19 min. · Episode 63The way we write pitches is broken compared to what actually works, all because of one nuanced but critical reality: We're good at describing our talks. We're bad at describing…
