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Winning Edge

Winning Edge

#69 Breaking a Wave

· 4 min

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In 1950, two French engineers faced a problem they couldn’t solve the old way. They didn’t have the resources to build bigger seawalls, so instead of trying to stop the wave, they asked how to break it apart. The result was the tetrapod, a simple design that disperses force from any direction. It doesn’t fight the wave head-on. It absorbs and breaks it. Campaigns face storms, too. Negative adsOutside moneySagging turnoutTough interviewsA fight for voter attentionWhen pressure hits, many candi...

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