Episodebeskrivelse
In this episode of Work This Way by FOUNDRY, filmed at FOUNDRY Walthamstow E17 in London, guest Kevin Sussat introduces ENVU Media, a marketing agency specialising in paid acquisition and retention for direct-to-consumer (DTC) brands. Kevin discusses the importance of consistency in marketing messaging across the funnel and the rising costs of online advertising. He explains how ENVU Media works to lower customer acquisition costs and boost lifetime value through innovative strategies. Highlighting their use of AI for creative strategy and ad copy, he emphasises the need for authenticity…
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