Workfluencer: Personal Branding & Content Creation
di Rhona Pierce
Ultimo episodio
#104: LinkedIn Brand Deal Pricing: Why I Charge $2,500 per Video
#104: LinkedIn Brand Deal Pricing: Why I Charge $2,500 per Video
Informazioni su questo podcast
Redefining how we talk about work. Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and shape industries. From employee creators reshaping corporate culture to entrepreneurs turning side-hustles into businesses, we explore the real stories and strategies behind blending work, creativity, and influence in today’s world.
Episodi
I 20 episodi più recenti su 107
- #104: LinkedIn Brand Deal Pricing: Why I Charge $2,500 per Video · 12 min · Episodio 104I have fewer than 15,000 followers on LinkedIn, and my baseline rate for a single sponsored video starts at $2,500. Brands aren’t just paying for audience size. They’re paying…
- #103: How to Get Cited by AI Without a Big Following ft. Kaleigh Moore · 49 min · Episodio 103You don’t need a massive following to have expertise worth citing. But how do you become a source AI turns to, and what could that mean for your next brand partnership? Kaleigh…
- #102: How to Build an Employee Creator Program ft. Heike Young · 53 min · Episodio 102Most employee creator programs start in the wrong place. Companies focus on getting as many employees posting as possible, hand them approved links and captions, and call it…
- #101: Building a Personal Brand While Working Full-Time ft. Roxy Couse · 48 min · Episodio 101Being great at your job doesn’t guarantee a promotion. Roxy Couse learned that after nearly 15 years in corporate, several lateral moves, and a leader who admitted there was…
- #100: How Creators Can Help Brands Win AI Search · 36 min · Episodio 100AI search citations are the newest piece of real estate on the internet, and creators may be one of the fastest ways for brands to claim it. Most brand deals are still measured…
- #99: How to Create LinkedIn Content That Sells · 54 min · Episodio 99Most people post about getting laid off and ask for sympathy. Deidre “Dee” Henry posted about getting laid off and asked for clients. Dee had been a top-performing salesperson…
- #98: Why Creators Are Going Back to Corporate Jobs ft. Lissette Calveiro · 41 min · Episodio 98Creators were supposed to leave corporate behind. Now some of them are going back — and companies are creating roles specifically for people with creator experience. Lissette…
- #97: How he gets brand deals with a small following ft. Lloyd George · 47 min · Episodio 97Most creators assume they need a huge following to land brand deals. They don't. Lloyd George has been on both sides of the creator economy. He's worked inside major agencies…
- #96: How to Land Brand Deals Outside Your Niche · 38 min · Episodio 96Brand deals rarely come from playing it safe inside your niche. Kristi Kennebrew built Get Me Hired Kristi into a thriving creator brand while working full-time, but some of her…
- REPLAY: Building Building HR's Most Subscribed Newsletter with Hebba Youssef · 42 minHow do you come up with newsletter ideas every week? If you write anything on a schedule, you've felt this pain. Hebba Youssef writes I Hate It Here, one of the biggest…
- #95: How In-Person Events Build Community · 34 min · Episodio 95Hosting an event is easy. Building a community that people return to month after month is much harder. In this episode of Workfluencer, Rhona sits down with Chaselle Gazelle…
- #94: What Makes a Great DisruptHR Talk · 42 minMost people spend months preparing for a single DisruptHR presentation. Ashlynne Valdez delivered two different talks in 30 days, won Best Speaker at one event, and helps select…
- #93: How to Stand Out on LinkedIn · 52 min · Episodio 93Most LinkedIn advice teaches you how to fit in. Jillian Richardson believes the opposite. In this episode of Workfluencer, Rhona sits down with one of LinkedIn's most…
- #92: How to Write a Book About Workplace Culture · 48 min · Episodio 92What does it take to turn years of workplace observations into a published book? In this episode of Workfluencer, Abi Adamson shares the story behind her debut book, Culture…
- #91: How to Monetize a Podcast Without Losing Your Integrity · 46 min · Episodio 91Most creators think they need a massive audience before brands will take them seriously. Chad Sowash says that's nonsense! In this episode of Workfluencer, Chad shares how he…
- #90: Rebuilding a Personal Brand After a Layoff · 49 min · Episodio 90Strong POV content feels risky for most creators, but Jillian O'Malior built her audience by removing the corporate pleasing filter completely. After being laid off in November…
- #89: How to Build an HR Conference People Actually Want to Attend · 51 min · Episodio 89Most conferences focus on information. Anna Morgan focused on belonging. In this episode of Workfluencer, Anna takes us behind the scenes of building Evolve — a fast-growing HR…
- #88: How Honest Employer Branding Attracts Better Candidates · 54 minWhat if candidates were lining up before you even posted the job? In this episode, Rhona sits down with Bradley Clark to break down how his team turned honest, transparent…
- #87: How to Turn Content Into Clients (By Building in Public) · 36 min · Episodio 87How do you actually turn content into clients—especially when you’re just starting out? In this episode, we unpack what it really looks like to build in public and use content…
- #86: How to Build a Personal Brand After a Layoff · 44 min · Episodio 86Most people get laid off and go quiet. Vanita Capobianco did the opposite. She started creating content, launched a podcast, and began building a personal brand from scratch. No…
