You Did What !?
von TU-AMA Marketing Podcasts
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You Did What!? - Kristin Minetti and Eileen Acello - 3/12/26
You Did What!? - Kristin Minetti and Eileen Acello - 3/12/26
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You Did What?! takes a unique view of what brands are doing for good or bad. Sheri and Jim bring their broad experience as professionals working with hundreds of brands, and as professors of Marketing, to discuss the latest strategies and tactics. Some ideas are innovative and brilliant; others have them wondering, “how did this plan ever get past the concept phase?”. Marketers have responsibilities for a wide range of brand components including communication, new products, pricing, supply chain, positioning, differentiation and market expansion. Sheri and Jim cover all of these … and more.
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- You Did What!? - Kristin Minetti and Eileen Acello - 3/12/26 · 31 Min.Sheri and Jim were excited to welcome two leading experts and Marketing Professors - Kristin Minetti, California St. University, Chico and Eileen Acello, Florida Atlantic…
- You Did What! - Sheri, Jim, Min & Keenan - 9/3/25 · 38 Min.The band is back together! After a summer of internships and study abroad, the full team is back for the first episode of the new school year. And the Marketing world did not…
- You Did What! - Sheri & Jim - 7/15/25 · 38 Min.A summer cornucopia of topics. Mahjong - fountain of youth? Retail experiences - Ulta, Printemps Gap resurgence Gen Z co-buying homes Converse "Chuck Taylors" 2026 Super Bowl ads…
- You Did What!? - 5-27-25 - Sheri & Jim - wow! · 28 Min.Thank you to brand marketers for providing us with so many interesting topics for the podcast. Mattel - adult clubs and family theme parks HBO - admits they were wrong (and YDW…
- You Did What! - Dave Allan - 4/24/25 · 30 Min.We were looking for Sound advice? And who better to ask than a recognized expert in the area of Sonic branding, Dr. David Allan. Dave is a highly regarded professor at St. Joseph…
- You Did What! - Cynthia St. Pierre - 5/8/25 · 18 Min.An enthusiastic welcome to Cynthia St. Pierre, from MassMutual Greater Philadelphia*. Cynthia’s LinkedIn profile headline is as a “Creator of Extraordinary Opportunities”. And…
- You Did What! - Kate Hamilton & Irene Hou - 4/14/25 · 34 Min.Update: we had a number of requests to post a link to the study. Here it is!! https://rb.gy/401i0s Welcome Kate and Irene to the podcast. They have published an amazing paper…
- You Did What! - Sheri & Jim - 7/2/25 · 28 Min.Summer is here and Sheri & Jim are embracing summer activities like driving trips and summer blockbuster movies. And brands are cooperating with lots of new marketing…
- You Did What! - Carla Childers/Bellarmine University - 4/4/25 · 22 Min.We were really fortunate to speak with Carla Childers while at the AMA International Collegiate Conference in New Orleans. Carla is a very accomplished Marketing Professor, with…
- You Did What!? - Doug Tatum, NO Saints & Pelicans - 4/5/25 · 25 Min.This was a really interesting and insightful interview. A big YDW thank you to Doug Tatum, the Vice President of digital media for the New Orleans Saints & Pelicans. Doug joined…
- You Did What!? - Bennie Johnson/CEO AMA - 4/4/25 · 39 Min.We welcome Bennie Johnson, the CEO of the American Marketing Association, back to the podcast. This episode was recorded at the annual AMA International Collegiate Conference, in…
- You Did What! - Sheri, Jim, Avery & Maeve - 4/4/25 · 22 Min.This was very fun episode, recorded in New Orleans during the annual AMA International Collegiate Conference. Avery Bumstead and Maeve Bishop, the outgoing and incoming…
- You Did What! - Erica Halvorsen/BCIT - 4/4/25 · 20 Min.Oh Canada! While in New Orleans for the annual AMA Collegiate Conference (1700 students, professors, more), we were fortunate to sit down with Erica Halvorsen, professor at the…
- You Did What! - Alex Perkins & Aveena Patel/J&J Med Tech - 3/28/25 · 30 Min.This was an incredibly informative and engaging episode. Thanks to Alex and Aveena, two rising stars, for sharing your experiences. It was really interesting to learn about the…
- You Did What! - Sheri & Jim - 3/13/25 · 34 Min.Spring Break in Paris with students Mattel introducing a line to compete with Lego - what are they thinking!? Live TV programming thrives - Oscars, NCAA basketball Sheri…
- You Did What! - Sheri, Jim, Mackenzie & Min - 2/27/25 · 21 Min.Some big stories this week! • How should Lululemon, Athleta and Alo respond to the Nike-Skims new product line. • P&G returns to its strategy of the 50s and 60s, introducing the…
- You Did What! - Sheri, Jim & Min - 2/18/25 · 26 Min.With the nova of Super Bowl ads fading, the home team fields a range of Marketing topics including: • Brands using Influencers for new product introductions, ala Cera Ve hair…
- You Did What! - Super Bowl ads! - 2/13/25 · 30 Min.Talk about Marketing for better of for worse! The Super Bowl LIX ads completely earned that epithet. While the Eagles were soaring, brands provided flying facial hair. But their…
- You Did What! - Philly Food Ladies - 1/31/25 · 30 Min.Modern marketing and entrepreneurship at its best - Christina Mitchell and Rebecca Neckritz, the Philly Food Ladies share their incredible success as Influencers in the Philly…
- You Did What! - Maeve Coogan/Anthropologie · 23 Min.So much fun to have former TU-AMA star, Maeve Coogan join the podcast. After graduation in 2023, Maeve joined the very popular, clothing and home furnishings retailer…
