Show notes
What does it really take to turn a deeply personal idea into a category-defining brand?
In this episode of Your Next Move, award-winning actor, producer, and entrepreneur Tracee Ellis Ross sits down to unpack the 11-year journey behind building Pattern Beauty—a company rooted in both lived experience and a clear market gap. What may look like an overnight success was, in reality, shaped by years of rejection, iteration, and conviction in an underserved customer base.
Ross shares how she navigated early skepticism around the size and value of the textured hair market, why she chose to build…
